2. 1962
• The world and the US largest
retailer
• Discounting retailing business
• Headquarter: Bentonville,
Arkansas
• Revenue: US$404.16 bn (2009)
• Employees: 2.1 mln
• Stores: 3,600 in 15 countries

3. 1918 -1992
• A small town boy from Oklahoma
• Joined in retailing in 1945
• Bought the 1st store from Luther E. Harrison in
1950 and started his own retailing business
with “Walton’s Five and Dime” store.

4. Wal-Mart’s expansion
 1950 – Business starting up
 1962 – 1st store in Arkansas
 1970 – 1st listed on the SE
 1983 – Launch the 1st Sam’s club
 1988 – Launch the 1st Supercenter
 1990 – Became the US largest retailer
How did Wal-Mart develop?
1962 1962 – 1969
1970s
1980s & 1990s
1991

5. Business Strategy
 Wal-Mart chose to compete with bigger
competitors to develop itself.
 Wal-Mart operated in small towns and rural
areas.
and...?

6.  Sam Walton
 Wal-Mart’s slogan & philosophy
 Technology & supply chain

7. Sam Walton
People are the most important assets.
♦ Motivation skill is the key.
♦ He set himself as an example.
“Offer shoppers lower prices than they get anywhere else.”
 Rule 1: Commit to your business and believe in it.
 Rule 2: Share your profits with your partners.
 Rule 3: Motivate your partners, challenge them, and keep score.
 Rule 4: Communicate everything.
 Rule 5: Appreciate your associates with well-chosen words.
 Rule 6: Celebrate your successes.
 Rule 7: Listen to everyone and get them talking.
 Rule 8: Exceed your customers expectations.
 Rule 9: Control your expenses.
 Rule 10: Break all the rules. Swim upstream. Go the other way.

8. Wal-Mart’s slogan
& philosophy
• Low-income customers
• Local markets

9. Technology & Supply Chain
Headquarter  MPP – suppliers
 RFID – warehouse
control
 Cross docking
Satellites
Stores
Manufacturer Distribution center

10. Wal-Mart’s Future Plan
• Single business strategy – National
& International Expansion
• Increase social responsibility

11. Thank you
for your
listening !