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Content Marketing 2013

•
•
K
KXDonovan

Engage clients and prospects with content they're interested in.

Negócios
1 de 13
Donovan x Media Strategies CONTENT MARKETING
How to connect with content.
DEFINE YOUR CORE BRANDED ONLINE DESTINATIONS Where should your brand live? • Facebook • LinkedIn • Your Website • Youtube
Facebook Business Page, a must have. Updated at least 2x weekly.
Let your business story lines come to life with video*, pictures and comments. *more on Youtube slide
LinkedIn, The Professional Social Network. Company Pages rank well in search. LinkedIn
CONNECT Connect your content destinations so all content posted lives on your website
Create a Youtube Channel, IF, You have professional grade video shot using tripods, microphones and lighting. Otherwise you hurt your business credibility. Plan B, use slide shows of still photos, or a digital version of your best brochure and post via Slide Share.
Video content supports your brand, engages visitors with your story.
Twitter? Depends. Twitter Feed Are you an industry thought leader? Are you a candidate? Are you the business?
NOW POST CONTENT THEY WILL BE INTERESTED IN YOU ARE CONNECTED.
CREATE A SCHEDULE FOR POSTING (and take lots of pictures) • Facebook • Linkedin • Youtube (or Slide Share)
Donovan x Media Strategies CONTENT MARKETING

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Content Marketing 2013

  • 1. Donovan x Media Strategies CONTENT MARKETING
  • 2. How to connect with content.
  • 3. DEFINE YOUR CORE BRANDED ONLINE DESTINATIONS Where should your brand live? • Facebook • LinkedIn • Your Website • Youtube
  • 4. Facebook Business Page, a must have. Updated at least 2x weekly.
  • 5. Let your business story lines come to life with video*, pictures and comments. *more on Youtube slide
  • 6. LinkedIn, The Professional Social Network. Company Pages rank well in search. LinkedIn
  • 7. CONNECT Connect your content destinations so all content posted lives on your website
  • 8. Create a Youtube Channel, IF, You have professional grade video shot using tripods, microphones and lighting. Otherwise you hurt your business credibility. Plan B, use slide shows of still photos, or a digital version of your best brochure and post via Slide Share.
  • 9. Video content supports your brand, engages visitors with your story.
  • 10. Twitter? Depends. Twitter Feed Are you an industry thought leader? Are you a candidate? Are you the business?
  • 11. NOW POST CONTENT THEY WILL BE INTERESTED IN YOU ARE CONNECTED.
  • 12. CREATE A SCHEDULE FOR POSTING (and take lots of pictures) • Facebook • Linkedin • Youtube (or Slide Share)
  • 13. Donovan x Media Strategies CONTENT MARKETING