This short lecture gives you insight into the start of online publishing and the most interesting research to date performed in the field.

1. Publishing in the Age of Digital
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Publishing in the Age of Digital
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Fred Truyen, KU Leuven CS Digital
fred.truyen@kuleuven.be
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2. • Overview
- Introduction: The Age of Digital Reproduction
- The (Re)Productive Powers of the Internet
- Re-mediation: Always already New?
- The Language of New Media
- The New Creativity
- Are we Posthuman?
- The Reader's Online Toolkit
Publishing in the Age of Digital
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3. Publishing in the Age of Digital
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The (Re)Productive
Powers of the
Internet
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The (Re)Productive Powers of the
Internet
Avant la lettre ...
• Vannevar Bush
– "As we May Think", 1945
• Marshall McLuhan
– "Understanding Media: The
Extensions of Man", 1964
• The medium is the message
• The global village

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6. Publishing in the Age of Digital
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The (Re)Productive Powers of the
Internet
• Tim Berners-Lee
– "Weaving the Web: The Original
Design and Ultimate Destiny of
the World Wide Web by its
inventor", 1999 – with Mark
Fischetti
– The "Semantic Web“
• Web 2.0 (Tim O’Reilly 2004)
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The machine is Us/ing Us: http://www.youtube.com/watch?v=NLlGopyXT_g

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The (Re)Productive Powers of the Internet
• Hypertext & Hypermedia
– Ted Nelson
• Coined the term in 1963
• Literary Machines, 1981
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9. Publishing in the Age of Digital
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The (Re)Productive Powers of
the Internet #tldr
• Manuel Castells: The
Information Age: Economy,
Society and Culture
– 1996, "The Rise of the
Network Society"
– 1997, "The Power of Identity"
– 1998, "End of Millennium"
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The (Re)Productive Powers of the Internet
• Manuel Castells
– Network organization forms, new social dynamics
– The Post-Industrial society and The "Fourth World"
– "Control over knowledge and information decides who holds power in society"
– professionals, scientists and experts mobilizing the consumers
• "By bringing down the secular distinction between production and consumption in the
social system, the new technological paradigm forces theory to analyze societies in
terms of social relations cutting across various institutional spheres of social action"
• The Net and the Self
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11. Publishing in the Age of Digital
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The Productive Powers of the Internet
• Albert-Laslo Barabasi
– “Linked", 2002
The New Science of Networks
Notion of the scale-free network
• Chris Anderson
– “The Long Tail”, 2004
– Free: The future of a Radical Price, 2009
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If you are not paying for it, you’re
not the customer, you’re the
product being sold - blue_beatle

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The Productive Powers of the Internet
• Peter Morville
– "Ambient Findability", 2005
The convergence of information and connectivity
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• David Weinberger
– "Everything is Miscellaneous: The Power of the New Digital Disorder",
2007
"we have to get rid of the idea that there's a best way of organizing the
world."

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The Productive Powers of the Internet
• Clay Shirky
– “Here Comes Everybody: The Power of
Organizing Without Organization", 2008
The convergence of information and connectivity
– “Cognitive Surplus: Creativity and Generosity in
a Connected Age”, 2010
Crowdsourcing
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The Productive Powers of the Internet
• Handbook of Collective Intelligence
(MIT Press)
– Thomas W. Malone & Michael S. Bernstein, 2015
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15. Publishing in the Age of Digital
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From ReMediation
to ReMix
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16. Publishing in the Age of Digital
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• From ReMediation to ReMix
– Bolter & Grusin
• "Remediation: Understanding
New Media", 1999
Was is the status of "newness"?
How do new media regenerate old
media? How do refashioning and
the need to foreground the new
medium intertwine?
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17. Publishing in the Age of Digital
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• From ReMediation to ReMix
– Lisa Gitelman
• "Always already New. Media,
History, and the Data of Culture",
2006
Media History point of view. How does
the materiality of the medium marry
with the social and economic context
to define its meaning?
– Mark Amerika
• Remixthebook, 2011
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• From ReMediation to ReMix
– Ubiquitous Computing,
Complexity and Culture
– Ekman – Bolter – Diaz 2016
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19. Publishing in the Age of Digital
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• Lev Manovich, The Language of
New Media
– From mass consumption to mass cultural
production
– 5 principles of New Media:
• Numerical representation
• Modularity
• Automation
• Variability
• Transcoding
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21. Publishing in the Age of Digital
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• User-generated content
• The Long Tail
• Folksonomies
• Social Bookmarking
• Tagging
• Syndication
• Crowd Sourcing
• Hacking
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BIG DATA

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• Lisa Gitelman, “Raw
Data” is an
Oxymoron, 2013
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BIG DATA

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• Lisa Gitelman, Paper
Knowledge: Toward a
Media History of
Documents (Sign,
Storage,…, ) 2016
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BIG DATA

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• Steaming Sharing
Stealing: Big Data and
the Future of
Entertainment
• Michael D. Smith
2016 MIT Press
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BIG DATA

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• The new creativity
– The Prosumer
• Jim Collins, "Bring on the
books for Everybody:
How Literary Culture
became Popular
Culture", 2010
– The Pro-am
– DIY practice
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• Crossmedia
– Henri Jenkins,
Convergence Culture:
Where Old and New
Media Collide. New
York: New York
University Press,
2006.
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27. Publishing in the Age of Digital
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• Mashups
– information
chuncks and
media can be
endlessly
recombined on the
web
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28. Publishing in the Age of Digital
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• The 4 R's of Openness
– Reuse—The most basic level of openness. People are allowed to use all or part of
the work for their own purposes (e.g. download an educational video to watch at
a later time).
– Redistribute—People can share the work with others (e.g. email a digital article to
a colleague).
– Revise—People can adapt, modify, translate, or change the form the work (e.g.
take a book written in English and turn it into a Spanish audio book).
– Remix—People can take two or more existing resources and combine them to
create a new resource (e.g. take audio lectures from one course and combine
them with slides from another course to create a new derivative work).
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29. Publishing in the Age of Digital
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• Creative Commons
– creativecommons.org
– Share, Remix, Reuse —
Legally
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30. Publishing in the Age of Digital
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• The Creative economies are Cultural economies
– David Hesmondhalgh
The Cultural Industries
– The Learning Economy
• Bengt-Ake Lundvall: "The Globalizing Learning Economy", 2004, with
Daniele Archibugi
– The Open knowledge Economy
• Yochai Benkler: "The Wealth of Networks"
– The Creative Economy
• Charles Landry, "The Creative City", 2000
• John Howkins, "The Creative Economy, 2001
• Richard Florida, "The Rise of the Creative Class", 2002
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Richard Florida: https://www.youtube.com/watch?v=IhCf5AkII8Q
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RICHES:
http://www.riches-project.eu/riches-book.html

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READING DIGITAL CULTURE
2016 David Trend (Ed.)

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