The UKRI Healthy Ageing Challenge is pleased to open registration for the Designed for Ageing competition briefing event. Designed for Ageing is a grant funding opportunity for UK companies looking to develop innovations to help people as they age. Find out more about scope, and about how to apply, by signing up for this webinar event.

1. www.ktn-uk.org
Designed for Ageing –
Competition Briefing Day
21 September 2021

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3. KTN exists to connect
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into real-world solutions.

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5. www.ktn-uk.org
David Calder
David.calder@ktn-uk.org
Thank You

6. Healthy Ageing Challenge
21st September 2021
Designed for Ageing - Briefing Event
George MacGinnis
Challenge Director

7. Healthy Ageing Challenge
To enable businesses, including social enterprises,
to develop and deliver services and products
which support people as they age and the
innovative business models that enable them to
be adopted at scale.
This will allow people to remain active, productive,
independent and socially connected across
generations for as long as possible
Vision
Healthy Ageing Challenge

8. Catalyst
Awards
Helping
entrepreneurial
researchers
develop spin-outs
Investment
Partnerships
Working with
private investors
to support SMEs
Trailblazers
Larger ‘service
integration’
collaborations
aiming for impact
at scale
Community of Practice
Supporting active learning
Research
Social, behavioural and design research
with a focus on supporting businesses to improve their impact
An innovation pipeline supported by
research and a community of practice
Designed for
Ageing
Scale-up projects
Social Ventures
SBRI

9. Healthy Ageing Challenge
Thank You
www.linkedin.com/groups/12471695/
cop.ageing-better.org.uk/get-involved

10. HealthyAgeing Challenge - Designed forAgeing
Applicant briefing
Date: 21 September 2021
• The webinar will start at 14:00
• We are currently on mute, whilst waiting for more people to join
• We will conduct a sound check before the briefing starts
• The briefing will be recorded and available for you

11. 1 Welcome and introductions
2 Part 1
Scope, eligibility criteria
3 Part 2
The Innovation Funding Service, application finances, academic partners
4 Part 3
Submitting your application, assessment, project setup for successful applicants
Agenda

12. • Abbie Wood – Portfolio Manager, Competitions Team
• Julia Glenn – Design Innovation Lead, Healthy Ageing Team
Welcome and Introductions

13. Introduction to Innovate UK
and UKRI

14. We work with the government
to invest over £7 billion a year
in research and innovation by
partnering with academia and
industry to make the impossible,
possible.
Through the UK’s nine leading
academic and industrial funding
councils, we create knowledge
with impact.
UK Research and Innovation

15. Innovate UK drives productivity and
economic growth by supporting
businesses to develop new ideas.
We connect businesses to the people
that can help them, and fund businesses
and research collaborations in all
economic sectors, value chains and
UK regions to accelerate innovation.
Innovate UK

16. Innovation is the key to UK’s future growth
and prosperity
• UK ranks 5th in Global Innovation Index
• Innovation accounts for up to 50% of
labour productivity growth
• Firms that persistently invest in R&D
have higher productivity
• Innovating companies are more likely
to export and generate growth

17. Scope

18. Designed for Ageing
Competition
julia.glenn@innovateuk.ukri.org
Design Innovation Lead,
Healthy Ageing Challenge
Healthy Ageing Challenge
21 September 2021

19. Designed for Ageing - Competition Profile
Launch
20 Sept 21
Close
17 Nov 21
£14.4m
Fund
Available
Project
duration
2 Year with
design
stage gate
Project
Start
01 May 22
Total
Project
Eligible
Costs:
£500K
- £2m
Research stage -
Industrial
research
Planned R&D to
gain new
knowledge and
skills for
service/process/
product
development
leading to an
improvement in
existing
service/products
Grant funding for eligible
project costs of:
• up to 70% if you are a
micro or small
organisation
• up to 60% if you are a
medium-sized
organisation
• up to 50% if you are a
large organisation
Healthy Ageing Challenge

20. Competition Profile
Scope:
• Service-led innovation that enables self-care and new models of care for
independent living.
• Service-led innovation that encourages sustaining physical activity for people
aged 50+, including for instance, active travel.
• Service-led innovation that improves mental health and/or addresses the ‘common
complaints’ of ageing (such as incontinence, pain, mobility, hearing and eyesight).
Applicant Profile:
• Business-led
• Service innovation
• Solutions must address inequalities in healthy ageing
• Able to be shaped for market readiness by Design Stage Gate
Bid Assessment: Written and Interview
Healthy Ageing Challenge

21. Design Focus Through Competition Lifecycle
Application
Process
(Innovation
Funding Service
Form)
Pre-competition
Workshops
(with design
focus)
Successful
Entrants
Funded
Design Stage
Gate
Competition
End
Design
Prototyping
2 Years
6 months
START
Close 17 Nov 2021 01 May 2022
Open 20 Sept 2021
Pass
Conditional Pass
Fail
Oct 2022
Healthy Ageing Challenge

22. Differential: Design Stage Gate Amplifier
Gate Criteria
1 User Engagement
2 People-Centred Design
3 Take Up & Acceptance Within Practice Community
4 Augmented Proof of Market Statistics
5 Updated Business Plan: Fair View
Healthy Ageing Challenge

23. Collaborators Club
Following on from this formal
briefing event
An opportunity to meet potential
application partners
Formal Briefing & Collaborators Club
Healthy Ageing Challenge

24. Eligibility criteria

25. Previously submitted application Not a previously submitted application
A previously submitted application is:
an application Innovate UK judges as not
materially different from one you've submitted
before (but it can be updated based on the
assessors' feedback)
A brand-new application/project/idea that you have not
previously submitted into an Innovate UK competition
OR
A previously submitted or ineligible application which:
ü has been updated based on assessor feedback
ü and is materially different from the application
submitted before
ü and fits with the scope of this competition
Previously submitted applications
This competition does allow you to submit a previously submitted application.

26. Project eligibility
To lead a project or work alone, you must:
ü be a UK registered business of any size
ü carry out your project in the UK
ü intend to exploit the results from or in the UK
Partners
UK registered: business of any size; academic institution; charity; not-for-profit;
public sector org; RTO
Project cost Between £500,000 and £2 million
Project length between 6 and 24 months
Project start start by 1 May 2022 and end by 30 April 2024
Eligibility criteria

27. • Business – Small/Micro, Medium or Large registered in the UK
• Research Organisation (RO):
• Universities (HEIs)
• Non profit distributing Research & Technology Organisation (RTO) including Catapults
• Public Sector Research Establishments (PSRE)
• Research Council Institutes (RCI)
• Public sector organisations and charities doing research activity
• If you are 100% owned by a large parent company as a small subsidiary this means you are classed as a
large company and will only be entitled to the relevant grant. For more information on company sizes, please
refer to the Company accounts guidance.
Types of organisations we fund

28. Compliance with the UK Subsidy Control Regime
On 1 January 2021, the UK left the EU and is no longer subject to EU laws on State aid. We draw your attention to the guidance issued by
BEIS: Complying with the UK’s international obligations on subsidy control: guidance for public authorities. Please be aware this is a living
document and may be updated by BEIS as time progresses.
The set rules (typically GBER) which we previously relied on for the limits of what we could award, have now been replaced by internal
decisions based on the new BEIS Subsidy Control Regime, and on policy, which will in turn set out bespoke eligibility requirements for each
funding opportunity.
Innovate UK is offering funding for this competition in line with the UK's obligations and commitments to Subsidy Control. To ensure that
Innovate UK remains compliant with the UK’s international Subsidy Control duties in respect of:
• The EU-UK Trade and Cooperation Agreement;
• Article 10 of the Northern Ireland Protocol: (successful applicants which are affected by the Northern Ireland Protocol will
be funded in line with EU State aid regulations)
• Article 138 of the Withdrawal Agreement (some Union law applicable after 31 December 2020 in relation to the UK’s
participation in Union programmes and activities)
• The Subsidies and Countervailing measures within the WTO (ASCM);
• Any other Free Trade Agreements active at the time of award.
All awards will be conditional on compliance at all times with the UK Subsidy Control Regime
– this will be reflected in the terms and conditions of any award

29. Due diligence for UK Subsidy Control Regime
Under the Subsidy Control Regime, we will carry out financial health checks and going concern assurances on your
organisation.
Certify you are eligible
When submitting an application, you must certify that you are eligible for funding. If you are unsure, please take independent legal advice
before applying. Should you be successful, we will complete these financial checks and assurances before confirming the grant offer.
For more information on company sizes, please refer to the Company accounts guidance.
Further information is available on our website in the general guidance

30. Eligibility Criteria - EU State Aid Regulations – Northern
Ireland Protocol
If you are an applicant who is conducting activities that will affect trade of goods and/or electricity between Northern Ireland and the EU as
envisaged by Article 10 of the Northern Ireland protocol, then you must apply under European Commission State aid rules.
Undertaking in Difficulty
For applicants subject to the European Commission State aid rules, you will be required to prove that they were not an “Undertaking in Difficulty”
(UiD) on the date of 31 December 2019 but became a UID between 1 January 2020 and 30 June 2021. We will ask for evidence of this.
This test applies to:
• companies that are more than 3 years old
• companies where more than half of its subscribed share capital has disappeared as a result of accumulated losses.
• your parent or holding company
Certify you are eligible
When submitting an application, you must certify that you are eligible for State aid. If you are unsure, please take legal advice before applying.
Should you be successful, we will apply this test as part of our viability checks before confirming the grant offer.
Further information is available on our website in the general guidance under state aid
If you are applying for an award funded under State aid Regulations, the definitions are set out in the European Commission Recommendation of
6 May 2003.

31. Eligibility Criteria: Funding Opportunities
Funding for R&D projects split in to 3 categories; Feasibility studies, Industrial research & Experimental development
For industrial research projects, you could get funding for your eligible project costs of:
• up to 70% if you are a micro or small organisation
• up to 60% if you are a medium-sized organisation
• up to 50% if you are a large organisation
Research organisations undertaking non-economic activity as part of the project can get funding of up to 100%
of your eligible project costs.
For general guidance on what our research categories are please visit:
https://www.gov.uk/guidance/innovation-apply-for-a-funding-award#categories-of-research-and-development

32. The aim of this funding opportunity is to:
• optimise the level of funding to business and
• recognise the importance of research base to project
• At least 70% of total eligible project costs must be incurred by business
• The maximum level (30% of project costs) is shared by all research organisations collaborating
on the project
• Of that 30% you could get funding for your eligible project costs of up to:
- 80% of full economic costs (FEC) if you are a Je-s registered institution such as an
academic
- 100% of your eligible project costs if you are an RTO, charity, non-profit organisation,
public sector organisation or research organisation
Participation Rules

33. In all collaborative projects there must be:
• at least two organisations claiming grant within the application (including the lead)
• evidence of effective collaboration
• we would expect to see the structure and rationale of the collaboration described in the
application
What is collaboration?

34. Making more than one application
• Any one business may be involved in up to 3 applications to this competition, but can only be the lead
partner in one application
• A business of any size, not leading an application, academic institution, charity, not-for-profit, public
sector organisation or research and technology organisation (RTO), can collaborate on any number of
applications

35. Other Innovate UK projects
• If you have an outstanding final claim and/or Independent Accountant Report (IAR) on a live
Innovate UK project, you will not be eligible to apply for grant funding in this competition, as a
lead or a partner organisation
• If you applied to a previous competition as the lead or sole company and were awarded funding
by Innovate UK, but did not make a substantial effort to exploit that award, we will award no more
funding to you
• If you applied to a previous competition as the lead or sole company and failed to comply with
grant terms and conditions

36. Timeline Dates
Competition Opens 20 September 2021
Briefing Event 21 September 2021
Submission Deadline 17 November 2021 at 11am
Interviews 10-14 January 2022
Applicants informed 21 January 2022
Key Dates

37. Innovation Funding Service
(IFS)

38. Search for a funding competition and review criteria

39. Lead Applicant: create an
account
The Lead applicant must create an account:
UK registered businesses - Use Companies House
lookup as it speeds up our checks by providing your
company number. You are unable to enter this at a
later date
Research organisations, academics &
Universities - Enter your information manually so
you’re not listed as a business on IFS and ensure you
receive the correct funding

40. Project Details
Application Team – Collaborators can invite organisations who you are working with on the project. Contributors can invite
colleagues from your own organisation to help you complete your application
Application Details - Title, Timescales, Project Start, Research Category & previously submitted application (y/n)
Subsidy basis – Will the project, including any related activities, you want Innovate UK to fund, affect trade between Northern Ireland
and the EU? All participants must complete this section.
Equality, Diversity and Inclusion - external survey to complete. We collect and report on equality, diversity and inclusion (EDI) data
to address under-representation in business innovation and ensure equality, diversity and inclusion across all our activities.
Project Summary - Short summary and objectives of the project including what is innovative about it
Public Description - Description of your project which will be published if you are successful
Scope - How does your project align with the scope of this competition? - If your project is not in scope, it will be immediately
rejected and will not be sent for assessment.

41. Application Questions
Detailed guidance available on IFS
Application form Appendix?
Question 1 Applicant location (not scored) No
Question 2 Need or challenge No
Question 3 Approach and innovation Yes - optional
Question 4 Project team, resource plan and readiness Yes - optional
Question 5 Market awareness No
Question 6 Outcomes and route to market No
Question 7 Wider impacts No
Question 8 Project management Yes - mandatory
Question 9 Risks Yes - mandatory
Question 10 Added value No
Question 11 Costs and value for money No

42. Application finances

43. To claim funding:
Your business does not have to be UK registered with Companies House when you apply but it must be
registered before you can receive funding.
You are unable to claim funding if:
• You are an overseas organisation, so your company number begins with FC
• Your organisation is setup as a branch, so your company number begins with BR
• Your company is based in Jersey, so your company number begins with JE

44. Project Costs

45. Eligible:
• Staff working directly on
project
• Paid by PAYE
• NI, pension, non-discretionary
costs
Ineligible:
• Dividends
• Bonuses
• Non productive time
• Overtime
Labour

46. Overheads
Innovate UK’s definition: additional costs and
operational expenses incurred directly as a result of
the project. These could include additional costs for
administrative staff, general IT, rent and utilities
Indirect (administration) overheads
• please ensure they are additional and
directly attributable to the delivery of the
project
Direct overheads
• E.g. office utilities, IT infrastructure, laptop
provision not covered by capital usage
• must be directly attributable to the project
• Provide detailed breakdown together with
methodology/basis of apportionment

47. Material costs
Please be clear on what the
materials are, just putting
consumables doesn’t provide
enough detail.
If insufficient information is
provided, we will request more
information should you be
successful which may delay your
project start date.

48. Capital equipment usage
Eligible:
Used in the project or shared with
day-to-day production.
Calculations will need to be in line with
your accounting practices.
Even if the equipment is depreciated
fully over the life of the project, this must
be added under capital equipment.

49. Subcontractors
Eligible:
Justified and quantified.
If non-UK subcontractors are being
used, you will need to provide
strong justification on why a
UK-based subcontractor is not
being used.
If you’re subcontracting to a parent
or sister company, please ensure
you list at cost and do not include
profit.

50. Travel & subsistence
Eligible:
Costs must be directly linked to the
project.
Please breakdown your costs as
follows:
• Travel
• Accommodation
• Subsistence
If you have an annual trip to visit
the parent company this is not an
eligible cost.

51. Other costs
Eligible:
• Costs that could not be added under
previous headings
• Do not double count
• Patent filing costs for new IP – SMEs
up to £7,500

52. Funding
Funding rules
• The level of funding awarded will depend upon the type of organisation
• Funding is calculated by project participant
IFS will advise the maximum grant % you can request based upon your answers to:
• Type (and size) of organisation

53. Organisation /
type of activity
Industrial research
Business
(economic activity)
Micro/Small – 70%
Medium – 60%
Large – 50%
Research Organisation
(non-economic activity)
Universities – 100% (80% of Full Economic Costs)
Other research organisations can claim 100% of their
project costs
Public Sector Organisation or Charity
(non-economic activity) 100% of eligible costs
Research Organisations (undertaking economic
activities) Organisations receive funding related to the
size of their organisation
Micro/Small – 70%
Medium – 60%
Large – 50%

54. Worked example – £500k total cost project:
Project costs for 5 partners (2 SME, 1 University, a Catapult and 1 large), doing industrial research.
Consortium example
Total Eligible
Project Costs
Maximum % of
eligible costs which
may be claimed as
a grant
Innovate UK
Grant
Project
Contribution
Business Medium £130,000 60% £78,000 £52,000
Business Medium £90,000 60% £54,000 £36,000
Business Large £130,000 50% £65,000 £65,000
University HEI (80% FEC) £75,000 100% £75,000 nil**
Catapult RTO £75,000 100% £75,000 nil
Total £500,000 £347,000 £153,000
** 20% FEC not to be shown as a contribution
Research Base Costs £150,000
Research base % of Total Eligible costs (cannot exceed 30%) 30.00%

55. Academic partners

56. Why Je-S?
• We use the Research Councils’ Joint Electronic Submission System (Je-S) to collect academic
finances
• The Je-S system automates the collection of Full Economic Costs (FEC) from academic partners and
tells them exactly what numbers should be used in the application form for their costs
• Also, to collect project finance details from non-HEIs (e.g. RTOs) that are claiming they are carrying
out academic quality work and want to be funded on an FEC basis
• Using Je-S means that Innovate UK follows standard Research Council guidelines on funding
universities and enables Research Councils to easily co-fund Innovate UK projects
• The Je-S system is completely separate from Innovate UK and we cannot advise on its usage

57. • Enter the TSB reference number here
• Enter the TSB Contribution column figures
from your J-eS output document into the
project costs section of the application
• Upload the Je-S “with council” status form
as a PDF at the bottom of the screen
Queries about Je-S:
Contact Je-S Helpdesk (not Innovate UK)
• jeshelp@je-s.ukri.org
• 01793 444164
Project costs – academic partners

58. Submitting your application

59. Project cost summary
All organisations can see a
summary of project costs
Ensure the highlighted costs
fit the criteria for this
competition:
Between £500,000 and
£2 million

60. Checking your finances are complete
IFS checks
• all organisations have marked
their finances as complete
• research organisation participation
is no greater than 30% of the total
project costs
• IFS DOES NOT VALIDATE TOTAL
PROJECT COSTS

61. Editing a submitted application
Reopen by
clicking here
Remember to
press SUBMIT

62. Submit your application early!
Be aware of the
potential for last
minute technical
issues!

63. Assessment

64. Application assessment
All applications are assessed by independent assessors drawn from industry and academia
What do they look for?
• Clear and concise answers
• The right amount of information
• not too much detail
• no assumptions
• Quantification and justification
• A proposal that presents a viable opportunity for growth, a level of innovation that
necessitates public sector investment and has the right team and approach to be successful
Keep your assessors engaged
and interested in your proposal.
You want them to be fascinated
and excited by your idea!

65. Scoring
• We review scores and feedback to check assessors are adhering to our guidelines and scoring
fairly
• In some cases, where we feel a score is unjust and not supported by feedback, we may remove
that score as an outlier and update the total score for the application
• Please be aware that both low and high outliers may be removed and as a result scores may
increase or decrease
If outliers are removed we are unable to reflect this change in the scores you receive as part of
your feedback due to this decision being reached outside the IFS system

66. Note on feedback
• The feedback is compiled using the written comments of the independent assessors who review
and assess the applications
• It is intended to be constructive in nature and to highlight both the strong as well as the weak
areas of your application
• Please bear in mind that because applications are assessed by a number of assessors, you may
receive information which appears to be conflicting. This may reflect their different interpretations
of the proposal that you submitted
• It must also be noted that some proposals may appear to have been favourably assessed based
on their comments, in such instances it could be that your proposal simply fell below the funding
threshold, with others achieving a higher merit score overall

67. Application assessment
• The score spread shows the difference between the
top and bottom scores
• If score spread is 25 or more we will look to see if an
outlier is apparent
• If there is a 2 or more in either of the two columns
Count of No Scope or Count of No Recc’d we
review the application’s feedback and, if justified, the
application will not be eligible for funding

68. • The green box = a particular assessor’s scores on an application
• The purple box = set of scores for a particular question
• The red box = at first glance this looks like an outlier
Identifying outliers

69. Scores and feedback

70. Interviews – w/c 10 January 2022
If you are invited to progress to interview:
• You can bring up to five people to attend the interview
• You will have 20 minutes to present a maximum of 20 PowerPoint slides, with no videos or embedded
links
• There is a 30-minute Q&A session lead by members of the panel
• You will have an opportunity to respond to the assessor feedback so the panel can read it prior to
interview
• The response to feedback, presentations and presenters’ names have to be provided ahead of the
interview

71. Project setup for successful
applicants

72. Notification
If you are unsuccessful in this competition:
- you can use the feedback from the assessors to develop your idea and apply
into another competition that allows previously submitted applications
If you are successful in this competition:
- you will be assigned a Delivery Executive who will guide you through the
Project Set Up process
- you will have 30 days to complete the project team, project details and bank
details
- you will then have 60 days to complete project set up – funding may be
withdrawn if this is not completed within this timeframe
Please ensure all your contact details in the IFS portal are correct
and up to date and that you regularly monitor it

73. Project set up
• All communication will be through IFS
• Lead applicant must provide collaboration agreements and exploitation
plans if applicable
Project delivery
• All grants are paid quarterly in arrears, and are only paid following
quarterly reporting and necessary audits
• Claims can only be made for costs incurred and paid between the
project start and end dates
• Monitoring of the project includes a visit from the appointed Monitoring
Officer

74. Q&A

75. Customer Support Services:
0300 321 4357 (Monday - Friday 9:00am - 11:30am & 2:00pm - 4:30pm)
support@innovateuk.ukri.org
KTN:
www.ktn-uk.co.uk
Innovate UK:
https://www.gov.uk/government/organisations/innovate-uk
Contact

76. @InnovateUK Innovate UK
Innovate UK