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App產業概況與國際趨勢
1.
KNY App產業概況與國際趨勢 資訊⼯工業策進會 數位教育研究所,中⼩小企業總會 中⼩小企業陪伴式經營輔導 2013-05-17 陳
坤 助 kny@kny.tw Sunday, May 12, 13
2.
KNY KNY Sunday, May 12,
13
3.
KNY Google Play Top
Developer App跨界交流協會 理事⻑⾧長 KNY kny@kny.tw kny.cc KNY Co.KNY 陳 坤 助 Sunday, May 12, 13
4.
KNY World-Wide SmartPhone Sales 0 175000 350000 525000 700000 2007 2008
2009 2010 2011 2012 iOS Windows Mobile Android RIM Symbian Bada Windows Phone Others Source : Gartner Unit:Thousands Sunday, May 12, 13
5.
KNYSource : wiki Sunday,
May 12, 13
6.
KNYSource : wiki Sunday,
May 12, 13
7.
KNYSource : wiki Sunday,
May 12, 13
8.
KNYhttp://www.guardian.co.uk/technology/2012/nov/15/smartphones-market-android-feature-phones Sunday, May 12,
13
9.
KNY Android & iOS Google Android Apple iOS Apps
700K 2012/10 775K 2012/12 Downloads 25B 2012/09 50B 2013/05 Sunday, May 12, 13
10.
KNY Source : Android
Official Blog 2012 Dec Sunday, May 12, 13
11.
KNY Source : Apple
iOS App Store , 2013-May Sunday, May 12, 13
12.
KNY Source : sociable.co Sunday,
May 12, 13
13.
KNY iOS vs.Android Downloads /
Revenue Source :App Annie Sunday, May 12, 13
14.
KNYSource :App Annie Sunday,
May 12, 13
15.
KNYSource :App Annie Sunday,
May 12, 13
16.
KNYSource :App Annie Sunday,
May 12, 13
17.
KNYSource :App Annie Sunday,
May 12, 13
18.
KNY Source : Flurry
Analytics Sunday, May 12, 13
19.
KNY Source : Flurry
Analytics Sunday, May 12, 13
20.
KNY Source : Flurry
Analytics Sunday, May 12, 13
21.
KNYSource : Flurry
Analytics Sunday, May 12, 13
22.
KNYSource : DistimoYear
2012 Sunday, May 12, 13
23.
KNYSource : DistimoYear
2012 Sunday, May 12, 13
24.
KNYSource : DistimoYear
2012 Sunday, May 12, 13
25.
KNY Telephone Radio TV Internet Facebook iPod Draw Somethings Angry Birds
Space 0 8 16 24 32 40 48 56 64 72 80 Time spent to reach 50 million users Sunday, May 12, 13
26.
KNY 52M consumers 500 Top
Apps 最熱⾨門的 Apps 「數位閱聽⼾戶」數量 Source : Flurry Analytics Sunday, May 12, 13
27.
KNY 500Apps = 前200⼤大週末報紙
= 前3⼤大TV shows Source : Flurry Analytics Sunday, May 12, 13
28.
KNY 224M App 使⽤用者[相近於]
221M 電腦使⽤用者 美國的數位閱聽⼈人約220M Source : Flurry Analytics Sunday, May 12, 13
29.
KNY Source : Gartner 0 80000 160000 240000 320000 400000 2011
2012 2013 2014 2015 2016 287,933 188,946 119,842 73,280 40,599 22,044 21,67216,43011,8538,1425,0182,893 Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads) Paid Free Sunday, May 12, 13
30.
KNY Source : Gartner 0% 20% 40% 60% 80% 100% 2011
2012 2013 2014 2015 2016 93%92%91%90%89%88% 7%8%9%10%11%12% Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads) Paid Free Sunday, May 12, 13
31.
KNY Source : Gartner 0 16 32 48 64 80 2010
2011 2012 2013 2014 2015 2016 30 17 9 4 2 1 0 34 30 20 17 11 7 3 Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars) Paid IAP Ad Sunday, May 12, 13
32.
KNY Source : Gartner 0% 20% 40% 60% 80% 100% 2010
2011 2012 2013 2014 2015 2016 41%31%26%17%13%9%8% 45% 55% 60% 69% 75% 79% 82% Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars) Paid IAP Ad Sunday, May 12, 13
33.
KNY 台灣⾏行動裝置地區分佈 800萬不重複 ⾏行動裝置使⽤用者 Source : Q1
2013, vpon.com Sunday, May 12, 13
34.
KNY 台灣⾏行動裝置⽐比例 Source : Q1
2013, vpon.com Sunday, May 12, 13
35.
KNY 台灣 Android 裝置⽐比例 Source
: Q1 2013, vpon.com Sunday, May 12, 13
36.
KNY 台灣 Android 裝置現況 Source
: Q1 2013, vpon.com Sunday, May 12, 13
37.
KNY 台灣 iOS 裝置⽐比例 Source
: Q1 2013, vpon.com Sunday, May 12, 13
38.
KNY 台灣 iOS 裝置現況 Source
: Q1 2013, vpon.com Sunday, May 12, 13
39.
KNY Sunday, May 12,
13
40.
KNYsource : 401(K)@flickr CC-BY-SA Sunday,
May 12, 13
41.
KNY 全球⼈人⼝口 有⼿手機 智慧型手機 會下載 被安裝 不移除 使用 $$$ Sunday, May 12,
13
42.
KNYhttp://www.intersectionconsulting.com/wp-content/uploads/2010/09/social-media-funnel1.png Sunday, May 12,
13
43.
KNY App商業模式 1. Paid app 2.
Lite app 3. Free ad-supported app 4. Freemium app 5. Subscription app 6. Donate 7. Others........? Sunday, May 12, 13
44.
KNY Google Play Top
Developer App跨界交流協會 理事⻑⾧長 KNY kny@kny.tw kny.cc KNY Co.KNY 陳 坤 助 Sunday, May 12, 13
45.
KNY KNY Sunday, May 12,
13
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