eDistribution as a marketingtool for tourist destinations

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Katrine Mosfjeld

eDistribution as a marketing tool for DMOs. -Strategy, implementation and results. EBTER 09 Amsterdam. IFITT.

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E-Distribution for DMO’s; Strategy, implementation and results. VisitOSLO case Katrine Mosfjeld, Manager Tourist Information Division [email_address] VisitOSLO – Oslo Visitors and Convention Bureau ENTER 2009 Destination Track

VisitOSLO as ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

VisitOSLO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

VisitOSLO’s e-Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

e-Distribution of information XML ENTER 2009 Destination Track Google Maps Aftenposten .OsloPuls .no Visit norway .com ” OsloVert” eLearning different Web sites Mobile Applic. What’s on (Print) Finn.no Text-TV Oslo Airport Airport Express Train Info Database (Tellus ) XML XML XML

e-Distribution to other sites ENTER 2009 Destination Track

Development of clicks ENTER 2009 Destination Track

e-Distribution: ”Mash up” in Google Maps ENTER 2009 Destination Track

… Links to the same information -on visitoslo.com ,[object Object],ENTER 2009 Destination Track

Why e-Distribution? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

e-Distribution: Oslo Airport Express Train ENTER 2009 Destination Track

Monitors at the Oslo Airport ENTER 2009 Destination Track

Same Information – different Channel ENTER 2009 Destination Track

e-Distribution to TeleText ,[object Object],[object Object],ENTER 2009 Destination Track

E-Learning System: ”OsloVert” (”Host of Oslo”) ,[object Object],[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

White Label Booking ,[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

Advergaming: “Holmenkollen Ski Jump” ENTER 2009 Destination Track

The most interesting… ENTER 2009 Destination Track

Advergaming: Links and traffic back to your own site. ENTER 2009 Destination Track

Communities, i.e. Facebook ,[object Object],[object Object],[object Object],[object Object],ENTER 2009 Destination Track

And our visitors does it for us  ENTER 2009 Destination Track

[object Object],[object Object],ENTER 2009 Destination Track

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eDistribution as a marketingtool for tourist destinations

1. E-Distribution for DMO’s; Strategy, implementation and results. VisitOSLO case Katrine Mosfjeld, Manager Tourist Information Division [email_address] VisitOSLO – Oslo Visitors and Convention Bureau ENTER 2009 Destination Track

5. e-Distribution of information XML ENTER 2009 Destination Track Google Maps Aftenposten .OsloPuls .no Visit norway .com ” OsloVert” eLearning different Web sites Mobile Applic. What’s on (Print) Finn.no Text-TV Oslo Airport Airport Express Train Info Database (Tellus ) XML XML XML

6. e-Distribution to other sites ENTER 2009 Destination Track

7. Development of clicks ENTER 2009 Destination Track

8. e-Distribution: ”Mash up” in Google Maps ENTER 2009 Destination Track

10.

11. e-Distribution: Oslo Airport Express Train ENTER 2009 Destination Track

12. Monitors at the Oslo Airport ENTER 2009 Destination Track

13. Same Information – different Channel ENTER 2009 Destination Track

14.

15.

16.

17. Advergaming: “Holmenkollen Ski Jump” ENTER 2009 Destination Track

18. The most interesting… ENTER 2009 Destination Track

19. Advergaming: Links and traffic back to your own site. ENTER 2009 Destination Track

20.

21. And our visitors does it for us  ENTER 2009 Destination Track

22.

eDistribution as a marketingtool for tourist destinations

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