2. What will be discussed
What is LinkedIn
Who uses LinkedIn
What LinkedIn “IS” and “IS NOT”
Profiles: how to maximize effectiveness and visibility
What a good profile looks like
Does it really help for getting a job
***Disclaimer: These are suggestions and opinions.
Preferences vary between individuals!!
3. What is LinkedIn?
“THE” business-related social networking site
Founded December 2002; launched May 2003
More than 135 million registered users in more than 200
countries and territories
Available in English, French, German, Italian, Portuguese,
Spanish, Romanian, Russian, Turkish and Japanese.
Re-connect Power your career Get answers
Find past and present Discover inside Your network is full of
colleagues and connections when you're industry experts willing
classmates quickly. looking for a job or new to share advice. Have a
LinkedIn makes staying business opportunity. question? Just ask.
in touch simple.
4. Who uses LinkedIn?
More than 150 million subscribers
Grows by approximately two new members every
second
About half of the members are in the United States
11 million are from Europe
India has 3 million users and is the fastest growing
since 2009
The Netherlands has the highest adoption rate per
capita outside the US at 30%.
http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
5. Who uses LinkedIn?
Professionals
to research potential clients, companies,
industries, positions of prospects
Job seekers
to get network contacts and companies…to find
an “in”
to get seen by recruiters and hiring managers
Recruiters and hiring managers
to find prospects
to search through 2nd and 3rd connections
Entrepreneurs
to develop an online presence
to meet other entrepreneurs and potential
investors, partners and clients
6. What LinkedIn is and is not
IS IS NOT
Used to find contacts and be It is NOT used solely for social
found…NETWORKING connections…not Facebook or
Twitter
Share ideas and demonstrate
your knowledge Should NOT represent you entire
social network
Learn about companies and
organizations NOT a private network…people
will see information no matter how
It is a place to job search or “public” you have your setting
recruit -do NOT put sensitive
company info
-looking for a job and do
NOT want your employer to
know?
7. Profiles
A good summary will answer the following questions:
1. Who are you – name, job, specializing in…
2. What do you do – what particular problems do you solve
3. Why are you the best – describe your successes
8. Profiles: the headline
Make good use of your LinkedIn headline
Add a photo, personalized title, websites, recommendations
I did a job title,
most people do
Add a professional
website…your lab,
department, etc.
Personalize
your URL
9. Profiles: the summary Kristin’s Profile summary:
LinkedIn will allow 2,000
characters (spaces
included)
Make smart use of white
space
Complete a specialties
list, these are like
keywords
10. Interesting tidbit
This is a heat map on
what Recruiters look at in
the first 6 seconds of a
document
Keep this in mind when
writing your LinkedIn
summary, CV/resume, or any
document
Business Insider/TheLadders:
http://www.businessinsider.com/
11. Profiles: get connected
There are 2 philosophies for networking
Open:
connect with every request
have as many contacts as possible
more opportunities and channels to reach a key person
Closed:
only connect to those they know and trust
know who they are connected, giving a little more control
Be a little bit of both!!
12. Profiles: six degrees of separation
***No…you don’t need to be Kevin Bacon
With social networking, we are more like 3-4
degrees of separation from contact of interest
Degrees of Connection http://www.celebritypicnic.com
1st degree: you have directly connected with that person
2nd degree: someone who is in 1st degree contact with
one of your 1st degree contacts
3rd degree: someone who is in 1st degree contact with
one of your second degree contacts
Your LinkedIn Network
41 Connections link you to 1,029,685+ professionals
4,591 New people in your Network since April 3
14. Profiles: how to send out an invitation
LinkedIn default invite is:Missed
Opportunity
Suggestions on what to include in
your invitation
•Here’s who I am
•Here’s how I know you
•Here’s why I’d like to connect
***Invite via connection
Try
“Hello Dr. X.
I am a Fellow at NCI and I met you at a recent
conference when we discussed the science of
food. I would like to keep connected on linkedin.
Regards,
Kristin Fabre”
15. Experience
You can import your
CV/resume and Linked in
will automatically add
these sections, but you
will probably have to
modifications
OR: you can add them
individually
Make sure to show
relavence
17. Skills
Don’t just make a list of everything you can do
-only add what describes your expertise and interests…what
sets you apart
Should I add 37
more??
18. Groups
Seek out groups that are shared
with your peers
Chose groups that fit your interests
Reach out to group members
Ask/answer questions…be active
in dialogue
Take care in what you say, keep it
professional…netiquette
DON’T join a group just to join a
group
19. Companies
Research target companies and their competitors
Learn specifics on companies
How are you linked to the company?
Take advantage of your connections and network
22. Recommendations
Make sure they are
willing and would give
you a positive
endorsement!
**Only select those
who have worked
with you and know
Personalize your
you well request for
recommendations;
do NOT use the
default!!!
28. Will LinkedIn help in my job hunt?
According to a 2010 survey by JobVite.com,
•92% of employers planned to leverage the social networks for
recruiting,
•86% are using LinkedIn
•60% are using Facebook
•50% are using Twitter
•50% plan to increase spending on social networks for recruiting
(and social networks are, at least currently, much cheaper than
job boards).
•36% of employers will spend less on job boards
Remember: LinkedIn is a tool. LinkedIn will NOT get you the job.
-Build your network
-Build your profile
-And netiquette
http://www.job-hunt.org/social-networking/LinkedIn-job-search/leverage-LinkedIn-updates-job-search.shtml
30. LinkedIn summary…Netiquette
1. LinkedIn is not Facebook.
2. Do not send out invitation for the sake of adding connections.
3. Use a professional file photo
4. Do not share your thoughts and what you are doing as you would on
twitter or other platforms.
5. Do not join groups for the sake of adding one more group logo on
your profile page.
6. Do not beg for recommendations.
7. Do not embellish on your summary.
8. Do not forward profiles to your connections just so they could have
more “connections.”
http://applicant.com/the-dont-do-it-guide-to-using-linkedin/
31. References
I’m on LinkedIn…Now What?; Alba, Jason, 3rd edition,
Happy About Pub, 2011
Naturejobs.com
BusinessInsider.com
LinkedIn.com
OITE Blog
32. Profiles: other options
Search options
Contacts
Groups
Companies
Jobs
Follow updates (and the email that comes)