Knowledge is different from capital assets in that: It is not consumable - it can be used an infinite number or times without degradation. In fact it generally improves with use. Frequently it is inexpensive to replicate - the cost of a phone call or meeting. The process of replication can improve the knowledge The more broadly disseminated inside UOP knowledge is the greater the value it returns to UOP It does not always depreciate in value, although it generally will as public knowledge expands to include it. Knowledge is like conventional assets in that: It can be stolen. It can be lost Knowledge should be leveraged as an asset of UOP by instituting processes for its retention, distribution, advancement and application to business problems.