Presentation of new brand concept for the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan), 2013.

1. Current Logo
MSU Alumni Club of Mid-Michigan

3. Not MSU Font

4. Dated Logo
Not MSU Font

5. Dated Logo
Not MSU Font
Old Green

6. Dated Logo
Not MSU Font
Old Green
Social Media

7. Dated Logo
Not MSU Font
Old Green
Social Media
Inconsistent Naming

8. Other Clubs
Austin Spartans
Philly Spartans
Chicago Spartans
DC Spartans
New York Spartans
Orange County Spartans

14. Needs
 MSU Branding
 Color
 Graphics (Spear, Shield)
 Fonts

15. Needs
 MSU Branding
 Emphasize Spartans

16. Needs
 MSU Branding
 Emphasize Spartans
 Emphasize Location

17. Needs
 MSU Branding
 Emphasize Spartans
 Emphasize Location
 Consistent Name

18. Needs
 MSU Branding
 Emphasize Spartans
 Emphasize Location
 Consistent Name
 Clean Design

19. Needs
 MSU Branding
 Emphasize Spartans
 Emphasize Location
 Consistent Name
 Clean Design
 Social Media & Web Friendly

20. Needs
 MSU Branding
 Emphasize Spartans
 Emphasize Location
 Consistent Name
 Clean Design
 Social Media & Web Friendly
 Flexibility

21. Needs
 MSU Branding
 Emphasize Spartans
 Emphasize Location
 Consistent Name
 Clean Design
 Social Media & Web Friendly
 Flexibility

22. Our Concept

23. MID-MICHIGAN SPARTANS
THE HEART OF IT ALL

24. MID-MICHIGAN SPARTANS
THE HEART OF IT ALL

25. MID-MICHIGAN SPARTANS
THE HEART OF IT ALL

26. MID-MICHIGAN SPARTANS
YOUNG ALUMNI

27. MID-MICHIGAN SPARTANS
TEXTBOOK SCHOLARS

28. MID-MICHIGAN SPARTANS
EXECUTIVE COMMITTEE

29. MID-MICHIGAN SPARTANS
THE HEART OF IT ALL
MSU Alumni Club
of Mid-Michigan
PO Box 4946
East Lansing, MI 48823
Connect with us! www.MidMichiganSpartans.com | www.facebook.com/MidMichiganSpartans | www.twitter.com/MidMichSpartans

31. MID-MICHIGAN SPARTANS
THE HEART OF IT ALL

32. P oo T e n C l s o
h t: h O l o rc m
y o.
M UAu i lbo MdMc ia
S lmn Cu f i- i g n
h
Po dy ev gI h m, ao ,n Ci o C u t s
ru lS ri n a E tna d ltn o ni
n g n e
Mi- c ia S atn
dMihg n p r s
a

33. 1
2
1. Main
logo
2. Printable
in
black
3. Alterable
for
committee
needs
4. Alterable
for
committee
needs;
Can
be
printed
in
white
on
dark
(for
t-­‐shirts)
3
4