DeCosta Social Media Success

How You Can Be
Successful in
Social Media in
10 Minutes per Day
www.linkedin.com/kevinferrasciomalley
• twitter.com/kfom • 503-567-9650 • kevin@1stScreenMobile.com
Thursday, April 3, 2014

2
Kevin Ferrrasci OʼMalley • kevin@mymemberbeneﬁt.com
twitter.com/kfom • 503-567-8650
1) Business to Business ?
(b2b)
2) Business to Consumer ?
(b2c)

3
Question#2
Social Platform/Channels
Facebook
Instagram
Twitter
YouTube
Pinterest
Flickr
Google+
Foursquare
Linkedin

4
Yes, Marketing via the Social Web
is sometimes going to make us all
feel like Homer Simpson ?

5
“If the young man tells his date how
handsome, smart and successful he
is — that's advertising.

6
If someone else tells the young
woman how handsome, smart and
successful her date is — that's public
relations.

7
relations.
"If a young man tells his date she's
intelligent, looks lovely, and is a
great conversationalist, he's saying
the right things to the right person,
at the right time and
that's marketing.”
S.H. Simmons

8
relations.
"If a young man tells his date she's
intelligent, looks lovely, and is a
great conversationalist, he's saying
the right things to the right person,
at the right time and
that's marketing.”
S.H. Simmons
Takeaway#1

Social Media
Marketing ???
9
NOT Kumbaya

“Social” Media or “Social” Marketing
“Social”= a return to basics

11
Remember Him ?

12
Social Marketing Success
?? = ??
Social Media Tools

1) Community
(Who do you want to Attract?)
+
2) Good Content
(RUIF: Relevant, Useful, Interesting, Fun)
-->
3) Conversation/two-way (?’s)
-->
4) Connection (Human to Human)
=
5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2

“Audience”
transform into a
“Community”
Social Marketing/Facebook
Success Model: 4 C’s Foundation

16
Step #1 Social Media Success
“Identify”
Who’s Your Target
“Customer” ?
Everyone vs SomeOne
Shotgun vs Rifle
Customer or Person

17
Step 1: IDENTIFY
Goal is to ask questions to get
a robust profile on each customer type
Who is the target Audience/Customer?
a) Rank Current Customers by Profitability -
decide who you want to “Clone”
b) What lapsed customers can we reactivate
c) New potential customer type (s)
Describe them as completely as possible.
Demographics ? Attitudes? Aspirations ?
What do we know about them ?
Why are they’re buying ?

(image: parachute digital marketing)

Define: “CONTENT ?”
inspirational, educational, fun
Articles, Blog entries, Posts
How-to’s, Reviews,
Whitepapers, e-books,
Diagrams
Freebies: contests, offers
Podcasts
Slide shows
Screencasting
Videos
Cartoons

Overall Messaging for a “Remodeling Clients” Facebook Page
Takeaway#3

1) Community
(Who do you want to Attract?)
+
2) Good Content
(RUIF: Relevant, Useful, Interesting, Fun)
-->
3) Conversation/two-way (?’s)
-->
4) Connection (Human to Human)
=
5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s

Which Social Media Platform Should I Use ?

Decided on Social Media Platform(s)
• Target Audience
• Company Marketing Goals

Learn the Tool !!!!
a) Play
b) Student

Are Your Posts Visible or Invisible ?
Takeaway#4

Fail to Adapt = Extinction

Spread-out your
Facebook Activity
new: Story Bumping
(keep watch on your FB Insights)

Spread-out your Posting
5 Minutes Each
AM & Mid-day & Evening

FB SCHEDULING tool: very handy
Cool TIP

Takeaway#5

42
A picture IS worth a 1,000 words

43
Takeaway #6
www.PinWords.com

45
Takeaway #7
www.picresize.com

46
Takeaway #8
www.Google.com
“images” search

TOOL TIP
www.flickr.com
advanced search

www.flickr.com/photos/doug88888

Takeaway #9
www.picmonkey.com

Learn the Tools
a) Play
b) Student

www.alltop.com
Online Magazine Rack
Import Stories from all kinds of Sources
“aggregation without aggravation”
What’s Happening ?
Takeaway #10

Takeaway #11
Free Pic Stitch App

If your Using Facebook You’ll Probably Need to Advertise

What business might benefit
using this targeting ?

56
In FB ad - AGE
Targeting can be a Gold Mine
Senior Portrait; College; ??
Remember to Gender Split Test

57
Buyer Beware: “Promote Post”
The “easy way”= Good $‘s for Facebook
Instead learn to use FB Ad Manager tool
X

Incredibly Powerful Targeting: e.g. customer email list

If any questions please email:
kevin@1stScreenMobile.com
503-567-8650

“Respect the Context
of the room in which
you are storytelling”
Gary Vaynerchuk

Content TOOL
Facebook Interest
Lists

Facebook Interest Lists = great tool to enable you to
easily track down other people’s good content

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Free TOOL TIP
PowerPoint
Keynote

To See What Ads You’ve Been “Served”
https://www.facebook.com/ads/adboard/
(Hint: notice how important Images Are !)

TIP #1: Get your EMAIL Opened
Subject Line Must Create Curiosity & Wii-fm

TIP #2: Get your EMAIL Opened
SHORT Compelling Subject Line
Note: stock pre-header

It’s a Headline
(NOT your Job Title)
Wii-FM (90/10)
Keywords
Pic

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