1. Storytelling for Civic
Engagement
Data-Driven Stories that Inspire People to Act
Rebecca Arno
The Denver Foundation
rarno@denverfoundation.org
@TDFcommunity
http://floodlightproject.org
Digital Strategies for Community and Place-Based Foundations
May 9, 2014
Geraldine R. Dodge Foundation
Morristown, New Jersey

2. http://floodlightproject.org

3. http://floodlightproject.org
“...the Floodlight posting was sent out in the DPS Newsletter and
reached all district employees, allowing for more donated car seats
from people who may not have seen the story on the news.”
– Matt Dodge, Denver Public Schools

4. http://floodlightproject.org
A free web platform to create and share compelling,
visual, data-driven digital stories about community
issues that inspire people to act

5. http://floodlightproject.org

6. http://floodlightproject.org

7. http://floodlightproject.org
Community
Foundations:
A Force for Storytelling
and Civic Engagement

8. http://floodlightproject.org
Grand Rapids:
The Rapidian

9. http://floodlightproject.org
Winnipeg:
Community
News
Commons

10. http://floodlightproject.org

11. Building a community of storytellers
online and on-the-ground
http://floodlightproject.org

12. http://floodlightproject.org
Story-Raisings:
Teaching new skills, spreading
inspiration, building confidence,
jumping right in to storytelling

13. http://floodlightproject.org
Student Story
Navigators:
Building capacity in
organizations by
helping with digital
storytelling and social
media

14. http://floodlightproject.org
Story Champions:
Coordinate efforts, offer accountability,
wrangle multiple storytellers, maintain clear
and actionable message

15. http://floodlightproject.org
Next Steps
Where do we go from here…
Focusing on an audience:
Donors
Dissemination to donor
audience: incentive to
storytellers

16. http://floodlightproject.org
Rebecca Arno
The Denver Foundation
rarno@denverfoundation.org
@TDFcommunity