2. China’s women's volleyball was the first ever
Chinese sports team to be successful on the
world stage. As a result, the national team
has a large following in China.
www.kawo.com
3. The International Federation of Volleyball
(FIVB) is the official international governing
body for Volleyball.
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4. But they had no presence on
Chinese social media...
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5. With an increasing amount of matches and
tournaments in China, FIVB approached
KAWO to help establish their brand
awareness.
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6. Their Facebook page has been around for 4
years, with engaging content and a strong
fanbase.
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7. In only 90 days, their fans on Chinese social
networks soon surpassed that, with
100K fans
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10. Not only did KAWO’s platform aggregate,
translate, & post FIVB’s rich Facebook
content...
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11. But we also used
Media
Design
Contests
promoted account
in Chinese media
redesigned profiles
on Sina & Tencent
ran contests to
engage fans
to drive and grow social engagement
www.kawo.com
www.kawo.com
12. We then ensured China’s two biggest social
networks Sina & Tencent Weibo featured
FIVB updates to their Sports News section
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14. We also designed profile and background
images to make FIVB more appealing and
relevant to Chinese social media
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15. We launched contests and campaigns to
drive awareness and gain virality: winners
got signed volleyballs from Chinese volleyball
champions
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17. Resulting in a dramatic increase in fans &
engagement
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18. By bridging the Chinese social media gap,
KAWO was able to establish FIVB as the
official body in China, boost their followers,
and give FIVB a way to communicate with
them!
www.kawo.com
www.kawo.com
19. Discover if your brand is popular in China,
get a FREE personalised report:
kawo.com/free-report
www.kawo.com