A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

1. Length of survey is inversely
proportional to completion rate

2. Example 1 – A study for concept testing
This is a study we did for a multinational electronics company.
Page number
1
2
3
1308
Clicked
Terminated
607
Completed
Completion
Rate
701
605
556
46.25%
42.5%
As you can see, completion rates dip as number of pages are increased.
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3. Example 2 – A study on car buying behaviour
This is a study we did for a global automobile company.
Page number
1
2
3
11632
Clicked
Terminated
3642
Completed
Completion
Rate
2020
25.3%
1574
13.5%
1429
12.3%
As you can see, again, completion rates dip as number of pages are
increased.
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4. Example 3 – A study on brand awareness and
usage for dongle users
This is a study we did for a leading cellular service provider in India.
Page number
1
2
3
25505
Clicked
Terminated
4548
Completed
Completion
Rate
1569
7.5%
1279
5.0%
812
3.2%
As you can see, completion rates dip as number of pages are increased.
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5. Solution
 Make the respondent’s life easy
 Use a better UI
 Frame questions better, easier to understand
 Use innovative incentives and engagement
methods
(check our case study 4 – effect of incentives)
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6. Better UI Sample
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7. Thank you
www.juxtconsult.com
www.getcounted.net
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