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Managing Complexity - A Total Design Methodology

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The Cynefin framework helps make sense of when and why we use different design methods - e.g. When is up-front research essential and when is it overkill? When can we simply iterate our way to a solution?
Cynefin also helps explain how different UX strategies like lean and agile relate to each other, and why designers sometimes lead and sometimes follow the rest of the team.

+ Now with bonus slide mapping Daniel Dennett's intentional stance theory to Cynefin domains

Presented at DesignTech Paris, March 2017

Publicada em: Design

Managing Complexity - A Total Design Methodology

  1. 1. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY MANAGING COMPLEXITY A Total Design Methodology
  2. 2. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY DESIGN METHODOLOGY Should: ✓ Help you understand the situation you’re in, and how to respond effectively ✓ Help you decide which design methods to use Should not: Be a specific technique Be inflexible - “one-size fits all” is a “logic of design methods”
  3. 3. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY WHY ARE WE DOING THIS?
  4. 4. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY IT DEPENDS!
  5. 5. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY COMPLEXITY AS A DESIGN METHODOLOGY a “logic of methods” based on the kind of complexity we’re dealing with
  6. 6. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX CYNEFIN Pronounced Ki-ney-fin Welsh for “a place where you feel at home” A framework for characterising different kinds of complexity
  7. 7. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY Image source: https://i.imgur.com/XRhkKaz.jpg Dave Snowden (IBM/Cognitive Edge) “Cynefin is a Sense-Making Framework”
  8. 8. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX
  9. 9. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX ORDEREDUNORDERED MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY “Patterns are temporary and unpredictable” “Things happen for a reason” “Retrospective coherence” “Cause and effect” OBVIOUS COMPLICATED CHAOS COMPLEX
  10. 10. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY Is this a real pattern or just a projection? We’re often pessimistic about unordered domains
  11. 11. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY Image source: https://i.imgur.com/XRhkKaz.jpg “Learning to recognize and appreciate the domain of unorder is liberating, because we can stop applying methods designed for order and instead focus on legitimate methods that work well in 
 un-ordered situations.” - Dave Snowden
  12. 12. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX
  13. 13. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX • Cause and effect is clear • Behaviour is predictable • Clear options / standard responses • “Best practice” dominates • Process-based decision-making OBVIOUS
  14. 14. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX COMPLICATED • Causes and effects are hard to see • Problems are solvable, but require specialist knowledge • Competing models, heuristics • Look for elegant solutions, not necessarily perfect ones • Decision-making by consensus among experts
  15. 15. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX COMPLEX• Un-ordered, evolving • Cause and effect aren’t clear • Perceive only emerging patterns • Can’t control outcomes directly • Leaders must be adaptable • Entrepreneurs vs bureaucrats
  16. 16. 04.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX CHAOS• No perceivable order • Dangerously unstable • Response time is critical • Crisis management • Authoritarian leadership
  17. 17. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX BEST PRACTICE EXPERTISE RAPID RESPONSE EMERGENCE CATEGORISE ANALYZE STABILISE PROBE — RESPONDSENSE — — RESPONDSENSE — — SENSE — RESPOND — SENSE — RESPOND
  18. 18. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX Collapse / Breakdown OBVIOUS COMPLICATED CHAOS COMPLEX
  19. 19. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY Image source: https://i.imgur.com/XRhkKaz.jpg DISORDER Where are we?
  20. 20. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX APPLYING CYNEFIN
  21. 21. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX CARE PRESCRIPTION TRIAGE DIAGNOSTICS Collapse / Acute Event Medical Treatment “Stop the bleeding” “Test to understand” “Set a course of treatment” “Treat and monitor the patient” REMIX
  22. 22. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX USABILITY TESTING IX DESIGN BRAND CRISIS USER RESEARCH REMIX
  23. 23. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX USABILITY TESTING IX DESIGN BRAND CRISIS USER RESEARCH REMIX
  24. 24. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY DON’T CHECK YOURSELF INTO HOSPITAL FOR A HEAD COLD
  25. 25. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX OBVIOUS COMPLICATED CHAOS COMPLEX VALIDATE PROTOTYPE HELPDESK CUSTOMER VALUE LEAN Innovation AGILE Improvement CX Immunisation REMIX
  26. 26. 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY JUSTINTAUBER.COM | @BRTRX LEADERS OBVIOUS COMPLICATED CHAOS COMPLEX CATEGORISE ANALYZE ACT PROBE REMIXTEAM MEMBERS
  27. 27. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY • Decide between methods • Decide what sort of role to play • Understand our strengths and weaknesses • Broaden our relevance to our organisation • Be more proactive about risk on large projects We can use the Cynefin framework to: CYNEFIN AS A DESIGN METHODOLOGY
  28. 28. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY MAKE IT YOUR OWN • Annotating wireframes for a development team • Testing an existing site to identify usability problems • Conducting a series of design thinking workshops to identify new service opportunities • A/B testing designs for a checkout process • Conducting a card sort • Testing a new navigation design • Running a product design sprint • Developing personas for an intranet redesign Which domain is your Cynefin, your natural home? Where do these scenarios belong?
  29. 29. JUSTINTAUBER.COM 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY CYNEFIN FRAMEWORK (C) COGNITIVE EDGE OBVIOUS COMPLICATED CHAOS COMPLEX BEST PRACTICE EXPERTISE RAPID RESPONSE EMERGENCE SENSE - CATEGORIZE - RESPOND SENSE - ANALYZE - RESPOND ACT - SENSE - RESPOND PROBE - SENSE - RESPOND CARE PRESCRIPTION TRIAGE DIAGNOSIS
  30. 30. JUSTINTAUBER.COM | @BRTRX 03.2017MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY Thanks Justin Tauber Email: justin@justintauber.com Web: justintauber.com Medium: @brtrx * Returning to Sydney May 2017 Further reading on Cynefin: Dave Snowden’s company Cognitive Edge A Leader's Framework for Decision Making (HBR) Complex Acts of Knowing (Snowden 2002) Image credits: Cross by Zaff Studio from the Noun Project a ginormous flock of birds by jeromebettis (imgur) Airplane by Valery from the Noun Project geese by Sarah JOY from the Noun Project Billiards by parkjisun from the Noun Project forest fire by Peter van Driel from the Noun Project Dave Snowden speaking at UX Brighton 2016 by UX Brighton (via Wikipedia) #totaldesign @brtrx
  31. 31. MANAGING COMPLEXITY - A TOTAL DESIGN METHODOLOGY 03.2017 JUSTINTAUBER.COM | @BRTRX PHYSICAL STANCE DESIGN STANCE POLITICAL STANCE INTENTIONAL STANCE OBVIOUS COMPLICATED CHAOS COMPLEX Respond based on known forces and configurations Respond based on assumed roles & functions Respond based on perceived power relations Respond based on assumed beliefs and desires “What will happen next?” “How does it work?”“What is it trying to achieve?” “Is it friend or foe?” BONUS! Daniel Dennett’s STANCES mapped onto the Cynefin domains NEW

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