Presentation given by Justin Gero, Communications Coordinator at the Philadelphia Department of Public Health, on January 28, 2016 for the Association of Immunization Managers.
2. Main efforts on HPV immunization
• 2012-13 Teen campaign
• 2014 First parental campaign
• 2015 Second parental campaign
Contribution to Health Department social
media: Facebook, Twitter, and blog.
Philly’s Immunization Social Media
25. • Connect social media and social networks
• Think about communities
• Target messaging
• Be flexible
• Evaluate data and adapt
• Know when to respond to detractors and when to
ignore them
• Build trust
Lessons Learned
27. Bad Immunization Images
AVOID:
• Dramatizing immunization
• Crying or frightened
patients
• Medically inaccurate
images
• Focus on needles
• Healthcare workers
wearing masks or gloves
28. Good Immunization Images
SHOW:
• Smiling patients
• Humanize healthcare
workers
• Representative of your
patient population
• Medically accurate images