1. ZYROUSOFFERING
FOR MORE INFORMATION CONTACT SALES@ZYROUS.COM www.zyrous.com

2. ZYROUS OFFERING / DISCOVER
DISCOVER
01

3. RESEARCH & DISCOVERY
Understanding the customer provides a critical starting
point for design thinking. We spend time getting to
know the user and understanding their wants, needs,
and objectives. This means observing and engaging with
people in order to understand them on a psychological
and emotional level. During this phase, Zyrous seeks to
set aside our assumptions and gather real insights about
the user.
01.1
End-user Personas
Hypothesis Validation
Customer Interviews
ZYROUS OFFERING / DISCOVER / RESEARCH & DISCOVERY

4. ZYROUS OFFERING / DISCOVER / DEFINITION & FRAMING
DEFINITION & FRAMING
We gather all of our findings from the research & discov-
ery phase and start to make sense of them: what difficul-
ties and barriers are your users coming up against?
What patterns do you observe? What is the big user
problem that your team needs to solve? By the end of
the define phase, you will have a clear problem state-
ment. The key here is to frame the problem in a
user-centred way.
Lean Canvas
Problem-Domain Framing
01.2

5. ZYROUS OFFERING / DISCOVER / IDEATION
IDEATION
We conduct ideation sessions in order to come up with
as many new angles and ideas as possible. We utilise
ideation techniques from brainstorming and mind-map-
ping to roleplay scenarios and provocation. We use later-
al-thinking techniques that challenge established
beliefs and explore new options and alternatives.
01.3
Ideation Workshop
End-user Storymap
Product Roadmap

6. PROTOTYPING & TESTING
A great user experience relies on so many factors, we
incorporate interactions, intent, and goals for success to
drive an outcome that looks and feels right and is
designed in a human-centred way.
We build a scaled-down version of the product; a simula-
tion which enables us to test your ideas and designs
before investing time and money into actually develop-
ing the product. The digital prototype helps us test it on
real users before handing it off to the developers.
User Flow Diagram
Wireframes
Low-fidelity Prototype
01.4
ZYROUS OFFERING / DISCOVER / PROTOTYPING & TESTING

7. ARCHITECTURE
A great business starts with a great plan. The Architects
at Zyrous have had a hand in the delivery of initiatives
both large and small, from implementation-specific
technical design to multi-year organisational change
initiatives. We are trained in all phases of the TOGAF
ADM and are available to assist companies in making
better business decisions.
01.5
Review and assistance for ongoing project
analysis/ design work such as project scoping,
requirements gathering, and target-state
documentation.
Third-party review and recommendations of
technical architecture prior to implementation,
or stage-gate reviews during development.
Fig-gap analysis of existing/new architecture to
company values and drivers to ensure alignment
with corporate objectives.
ZYROUS OFFERING / DISCOVER / ARCHITECTURE

8. ZYROUS OFFERING / DESIGN
DESIGN
02

9. ZYROUS OFFERING / DESIGN / BRAND STRATEGY & DESIGN
02.1 BRAND STRATEGY & DESIGN
We develop timeless, captivating brands that capture
the true story of what your company’s value is to their
respective markets and most importantly position
brands to be the leaders in their space. Remember a
brand isn’t what you say it is, it’s what “they” say it is. We
speak to your customers, partners, and conduct detailed
market research to develop high-performing brands that
leave an unforgettable impression on those who interact
with it.
Competitive Analysis
Brand positioning & messaging strategy
Brand Identity development (Logo, colours,
typography, illustrations)

10. 02.2 BRAND COLLATERAL
A brand is not just a logo but, it’s the sum of all its parts.
We develop brand artefacts to inspire confidence with
your customers and drive brand loyalty. We developed
design queues that spread across all your touchpoints
creating a consistent language that ties the bow around
your brand.
Stationery Kits
Business Cards
Brochures & flyers
Social banners
Brand applications
Brand Styleguide
ZYROUS OFFERING / DESIGN / BRAND COLLATERAL

11. ZYROUS OFFERING / DISCOVER / UI DESIGN
02.3 UI DESIGN
We develop intuitive human-centred design systems,
with interactive elements that respond in a way that
feels natural to the user. We design each individual
screen with which the user will interact, including the
layout: what should go where? How much space should
be left between each element? What visual patterns and
hierarchies make for an intuitive user experience?
UI Design System
High-fidelity Clickable Prototypes
Micro-interaction design
Element animation, behaviour & transition design

12. ZYROUS OFFERING / BUILD
BUILD
03

13. ZYROUS OFFERING / BUILD / CMS DEVELOPMENT
03.1 CMS DEVELOPMENT
Maintaining an up-to-date online presence can be diffi-
cult and time-consuming. For many businesses, though,
it’s critical. A well-implemented CMS (Content Manage-
ment System) allows you to focus on your site’s content
without worrying about technical implementation
details. As Drupal specialists, Zyrous can provide you
with a fast, secure, and beautiful online presence that
aligns with your brand and brings you more business
from the web. Our solution has been penetration tested
by multiple global leading cybersecurity agencies with
solution hardening incorporated into our default build.
Bespoke website designs that are
customised for your business
Flexible and easy to use content
management tools
Highly secure, military-tested deployment
architecture (privately hosted if required)
24/7 monitoring of uptime, performance,
and unexpected content modification

14. ZYROUS OFFERING / BUILD / MOBILE & PROGRESSIVE WEB APP DEVELOPMENT
MOBILE &PROGRESSIVE WEB
APP DEVELOPMENT
With so many mobile apps in the market, it’s important
to stand out. Zyrous mobile development teams are
experts at bringing your ideas to life. From testing,
researching, and refining the concept before code is
written, to thoroughly testing and maintaining apps
throughout their lifecycles, Zyrous brings you peace of
mind that you can deliver something useful to the
market that people want to use.
03.2
Concept validation, including a highly-focused vision
on the MVP (Minimum Viable Product) for launch
Detailed UX (User Experience) design, giving you
complete control over the finished product
Multiple pathways for development: One codebase for
multiple platforms, or bespoke code for each one
(use case dependent)
Rigorous testing prior to launch and any release of
features, including test automation
Assistance in setting up and configuring App Store/Play
Store accounts

15. ZYROUS OFFERING / BUILD / Q&A TESTING
QA & TESTING
Users no longer accept software with serious bugs or
issues. Digital products often have one chance to make a
great impression and without a rigorous approach to
testing, your reputation is at risk. Find the issues
in your software before your customers do.
03.3
Consultation and recommendation for a robust
development approach to testing, focusing on unit
testing
Implementation and automation of end-to-end testing
for APIs, web apps, and mobile apps
Execution of exploratory testing to complement
automated approaches
Production of test plans for individual components or
entire systems
Health-check and risk analysis of existing testing
methodology to ensure the right outcome

16. ZYROUS OFFERING / GROW
GROW
04

17. ZYROUS OFFERING / GROW / DIGITAL MARKETING STRATEGY
DIGITAL MARKETING STRATEGY
Planning out how you will market your product is key to
high performing acquisition strategies. We develop a
deep understanding of your competitors and the
behaviour of your consumers online, where they hang
out, and how they like to be communicated to. We devel-
op strategic marketing roadmaps and determine when
to do what and set meaningful goals and metrics to
measure success.
04.1
Competitive analysis
Customer Personas
Marketing strategy development

18. ZYROUS OFFERING / GROW / INBOUND
Content strategy & development
Marketing automation
Growth hacking
Lead acquisition, nurturing, retention
and abandonment
INBOUND
We develop strategic inbound strategies to maximise
product success. We create beautiful and enticing con-
tent that drives acquisition and retention leaving your
customers with a sense of “absolute” experience with
every touchpoint they come in contact with. We invent
new ways to market in a measured and imaginative way.
04.2

19. FOR MORE INFORMATION,
CONTACT sales@zyrous.com
www.zyrous.com