What goes into making your logo?
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Here's a quick checklist of things to keep in mind when creating a logo. Additionally, this document serves as an education to businesses that are using an advertising or design service for this production.
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What goes into making your logo?
- 1. Logos & Identities © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 2. What are the requirements? • Your identity should tell people what to expect? • Are you fun? Serious? Consumer-oriented? • Are you a product, service or education/consulting? • What is the tone and vibe of your company? • Is your identity unique to your marketplace? • Does it need to be? • Do the colors and fonts speak to the demographic of your clientele? © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 3. What goes into a brand logo? • It should work in black and white (reversed on black), grayscale and in color. • It should read well if it’s presented small (business card) or large (outdoor signage). • It should work on an array of promotional items (fliers, shirts to automotive wraps). • Usually your logo should say who you are without needing a typeset detail. • The colors you use should tell everyone instantly if you are the right fit for their needs. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 4. What goes into a typeset? • Picking a font to match your consumer interests is as important as the logo. • A font’s size, color and relation to your logo tells people who you are. • Legibility of the font is critical. • Some fonts are beautiful but hard to read. • Fonts have visual “VOLUME.” How loud or soft do you want to be? © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 5. Process Examples: “Read This To Me” • The company provides copyrighting/proofing services to businesses & individuals. • Must be: Fun, hip, unique and charismatic. • Must not be: Conservative or too serious. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 6. Process Examples: “Read This For Me”
- 7. Process Examples: “Read This For Me”
- 8. Process Examples: “Read This For Me”
- 9. Process Examples: “Read This For Me”
- 10. Process Examples: “Read This For Me” READ this for me. READ !"#$%&'(%)*+ READ this for me.
- 11. Final: “Read This For Me”
- 12. Process Examples: Enrique Fraga • Client is an individual looking to establish a personal brand. • Client performs massage therapy, acupressure and holistic healing. • Identity and font must be: masculine, clean, powerful and engaging. • Must not: look like all the other massage services. • Does not want: “Zen” like • Does not want: “New Age”
- 13. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 14. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 15. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 16. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 17. Logo Breakout: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. MARKS W/TYPE: ENRIQUE FRAGA ENRIQUE FRAGA © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 18. Logo Breakout: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. MARKS W/TYPE: ENRIQUE FRAGA !"#$%&!'(#)*) © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 19. Logo Color Detail: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. OPTION 4. OPTION 5. OPTION 6. MARKS W/TYPE: !"#$%&!'(#)*) © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 20. Final: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 21. Process Examples: Evolve Bikes • Client wants to create a unique brand representing the evolution of cycling. • Client wants the logo to show that they are sustainable. • Must be: Clean, fast, futuristic. • Must not be: Soft, conservative, or look like a neighborhood bike shop.
- 22. Process Examples: Evolve Bikes option 1: identity option 1: mark option 1: identity w/detail
- 23. Process Examples: Evolve Bikes option 2: identity option 2: mark option 2: identity w/detail BICYLES CELEBRATION FLORIDA BICYLES CELEBRATION FLORIDA ELITE PEDDLE POWER CELEBRATION FLORIDA
- 24. Process Examples: Evolve Bikes option 3: identity option 3: mark option 3: identity w/detail ! "#"$!% B I CYC L E S . E- CYC L E S BIC YC L E S . E- C YC L E S "!$&'()*+,-.$+'*/( C E L B R AT I O N F L O R I D A C E L B R AT ION F LOR I D A
- 25. Process Examples: Evolve Bikes option 4: identity option 4: mark option 4: identity w/detail bICYCELS eCYCELS !"#$#%&' B I C Y C L E S #&%&!()*"+, CELEBRATION FLORIDA -%+(".) CE LE B RATION FLOR I DA
- 26. Process Examples: Evolve Bikes option 5: identity option 5: mark option 5: identity w/detail BICYCLES ECYCLES BICYCLES CELEBRATION FLORIDA BICYCLES . ECYCLES . CELEBRATION FLORIDA CELEBRATION FLORIDA
- 27. Process Examples: Evolve Bikes option 6: identity option 6: mark option 6: identity w/detail B I C Y C L E S ! " # $ # % & ' CELEBRATION FLORIDA #&% &!()*"+,-.%+("/)
- 28. Process Examples: Evolve Bikes option 7: identity option 7: mark option 7: identity w/detail B I C Y C L E S !"#$#%&' !"#"$%&'()*++,#)%(-& !"# "$%&'()*++,#)%(-&
- 29. Process Examples: Evolve Bikes option 8: identity option 8: mark option 8: identity w/detail BICYCLES BICYCLES CELEBRATION FLORIDA CELEBRATION FLORIDA
- 30. Logo Color Detail: Evolve Bikes
- 31. Logo Detail: Evolve Bikes
- 33. Takeaways: • Your logo should be able to evolve. • Your logo should tell people who you are. • Your logo should work with or without type. • Your logo should reflect your brand essence. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
- 34. Thank You Who is Big Block Studios? Big Block Studios (BBS) is a virtual consortium BigBlockStudios.com of advertorial, interactive, social media, video and marketing professionals founded in 2000. Contact: Justice Mitchell (CEO/ECD) We create some of the Web's most compelling content through the use of storytelling and @justicemitchell preeminent design services. 407-929-8918 We assign a unique, hand-picked group of creative professionals to each project. That team is responsible for development, nurturing and ongoing maintenance of all project elements.