1. Facebook and
fundraising
Jonathan Waddingham Rosa Birch
@jon_bedford facebook.com/rosa.birch
Product Manager @justgiving Facebook
January 29th 2013

2. What we’ll cover
Why Facebook is important
How we integrate with Facebook
Facebook hints and tips
Q&A

3. 1.8
billion
A great first impression

4. The numbers we like
In 2012, Facebook drove over 1.8 million donors to JustGiving, 50%
more than 2011
They gave over £34 million, up 44% on 2011
Mobile Facebook drove over £5.3 M, over 5 times as much as 2011
Post-donation sharing to Facebook generated £1.4M
Our Facebook app generated over £680k
~10% of all Facebook traffic was generated by our social sharing tools

5. ‘Social sponsorship’

6. Sharing for donors...

7. Sharing for fundraisers...

8. And there’s the app
http://apps.facebook.com/jgdonation/

9. Oh, and Timeline integration too

10. Aggregations showcase activity

11. Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested

12. (it’d be rude to not mention mobile)
Jan 2011 July 2012 October 2012

13. Growth of mobile
4%
10%
26%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jan-10 Jan-11 Jan-12 Jan-13
Percentage mobile & tablet visits

14. Growth of mobile Facebook
0.2% 0.3%
10.0%
16.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Jan-10 Jan-11 Jan-12 Jan-13
Percentage of all traffic from Mobile Facebook

15. Jonathan Waddingham
Product Manager @justgiving
@jon_bedford
slideshare.net/jwaddingham
Rosa Birch
Facebook
@rosabirch
Facebook.com/rosa.birch