1. A new fundraiser is coming –
are you ready?
IoF conference: Fundraising in a small charity
Sally Chambers
@salleeann
sally@justgiving.com

2. What we’re going to cover today
1. The new fundraiser
 Social media savvy
 Mobile user
 In Memory motivated
 Employee
2. Why JustGiving?
3. How to get started on JustGiving

3. The new fundraiser
? ?
? ?

4. The new fundraiser
Social media savvy

5. Then...

6. People want to give in different places
“You just put it on
Facebook and “The best thing for me
then, before you know was the link with
it, boom, you‟ve got lots Facebook.
of people on it and That was the easiest
you‟re getting thing”
[donations].”

7. Now...
In 2012 Facebook drove
1.8 million donors to JustGiving
They gave £34 million (up 44% on 2011)
Future gazing: By 2015 we estimate more than 50% of
donations on JustGiving will come from Facebook

8. Social giving: Greater context, greater reach
 Enabling people to share their
donations creates a viral effect
 Each share encourages more people
to give and is worth an extra £5
donation to your charity
 In 2012, post-donation sharing on
Facebook generated an additional
£1.4m in donations to charity

9. Social giving: more exposure
 Your charity and your
fundraisers can reach
more people,
with minimal effort
 By enabling people to
share on Facebook
we‟re creating more
exposure for your
charity and your
fundraisers

10. The network effect of fundraising
Your fundraisers are great brand ambassadors for your cause
One active
fundraiser
14.2 sponsors
160 unique visits to their
fundraising page
562 friends view posts on Facebook
...and that doesn‟t include all the other
ways fundraisers share their story

11. Donations from Sept 2011 to April 2012
£925,817 total
£21.50 average donation
£4.50 value per share
£55,482.48 total
£25.18 average
£1.80 value per share
£21,912 total
£33.87 average
£3.30 value per share

12. Some social sharing tools
Sonny’s law:
After every action, get people to share:
 Registered for an event?
 Made a donation?
 Signed a petition?
 Signed-up for a newsletter?
 Watched a video?
Ask them to share the news on
Facebook and Twitter!
Or you can use tools like AddThis or
ShareThis
They enable you to add these buttons
to your website, so people can share
automatically

13. Social giving: the power of an update
Video share worth
£19
Share
worth £12
www.justgiving.com/Sheila-Turner

14. Key tools – Your Facebook presence
This is a first – we‟ve developed apps that
enable people to donate without leaving
Facebook.
We have an app for your charity, so you can
add it your organisation‟s Facebook page and
receive donations..
And one for your fundraisers, so that their
friends can sponsor them.
Why important?
 68% of the UK population is on Facebook.
 In May 2012, 32% of donations came from
Facebook, a 130% year on year growth!

15. Charity case studies – Our top 5 Facebook timelines
1) Handicap International UK – For smart use of the „About‟ and „Featured app‟ sections

16. Charity case study – our top 5 Facebook timelines
2) Macmillan Cancer Support – For getting creative with the timeline feature

17. Charity case study – our top 5 Facebook timelines
3) Blue Cross – For highlighting and promoting interesting content

18. Charity case study – our top 5 Facebook timelines
4) Meningitis Research – For using the new cover photo feature

19. Charity case study – our top 5 Facebook timelines
5) War Child – For using an email application to encourage newsletter sign-ups

20. Action #1
Help your fundraisers raise more through social media by
sending them some of JustGiving‟s tips
Top ways of using social Top tips for fundraising Raise more by making a
media to fundraise on Twitter video

21. The new fundraiser
Social media savvy Mobile user

22. Growth of mobile
Percentage of mobile & tablet visits to JustGiving
45% More people are using
40%
40% the internet on their
35% mobile phones – 36
million people in the
30% 26% UK own a smartphone!
25%
20% When they visit
15% JustGiving on their
10% mobile, we are tailoring
10%
4% their experience, so it
5%
continues to be
0% enjoyable, convenient
Jan-10 Jan-11 Jan-12 Jan-13 and easy to give.

23. Mobile devices are changing the game
% of JustGiving.com traffic coming from mobile devices
35
30 120% YoY increase in
mobile browsing to
25 JustGiving YTD
20
Other
iPad
15 Android
iPhone
10
total
5
0

24. Who do you want to be?

25. Mobile optimisation is really important
 Your fundraisers and their supporters deserve the best
 Your charity‟s page on JustGiving looks great on a mobile phone.

26. Mobile optimisation is really important
And we‟ve created a donation process that‟s super simple, so it‟s now
even easier for people to give on the go to your charity.

27. What to do when online isn’t an option
JustTextGiving by Vodafone is the UK‟s
first free text donation service
 You receive 100% of every donation
 Over 50m mobile users in the UK
empowered to give instantly and
spontaneously
 It‟s for your supporters too - they can
receive text donations to their
fundraising pages Click here to find out
more about
 Free marketing materials for your
charity – posters, letter templates
JustTextGiving
and a banner

28. Key tools – text donations + how it works for donors
 They see your charity‟s unique six-digit
code on an advert, poster or banner
 They send a text that includes your
charity‟s code and an amount
(for example, CHAR17 £10) to 70070
 They‟ll then receive a thank you
message and a link to an online form
 Here they can confirm whether or not
they‟re a UK tax payer
 That way, your charity benefits from an
extra 25% through Gift Aid

30. Charity case study – text donations
A charity that has felt the impact of text
donations is Acorns Children‟s Hospice.
It publicised a text code during a
football match and raised £7,500!
JustTextGiving is perfect for events just
like this. It also works well for:
- Cake bake sales
- Bag packing at supermarkets
These days people carry less cash, but
they always have their mobile phone!
Click here to read
this case study

31. Action #2
Encourage your supporters to set up a text code on
JustGiving and send them tips on how to use it:
How to set up a text code 5 text fundraising tips

32. The new fundraiser
Social media savvy Mobile user
In Memory motivated

33. In Memory growth on JustGiving
 31% growth between 2010
and 2011
31%
 Donations are 40% higher
than average
20%
 12% of fundraising in 2012 49%
has been linked to In
Memory 57%
 The top 3 categories are:
1. Running/marathons
2. Other Occasions
3. Walks

35. JustGiving In Memory Collection

36. Action #3
Identify which supporters are raising money in memory. How
can you tailor your comms to these supporters?
Based on our research, we suggest:
 Using the data available to tailor
your approach
 Talking to them
 Offering them as much support
as possible

37. The new London marathon fundraiser
Social media savvy Mobile user
In Memory motivated Employee

38. £25m raised by companies on JustGiving in 2011

39. Fundraisers want to run with their colleagues
 Branding
 Quick and easy to set up
 Reporting
 Teams
 League tables
 Multi-charity partnerships
 Long term partnerships
 Employee choice of charity

40. Help your corporate partners raise more
“JustGiving‟s Company Fundraising profiles are
absolutely brilliant and we recommend them to
all our corporate partners. I don‟t think we would
have raised as much money as we have without
it. When we mention JustGiving to our
partners, their faces light up - they love it.”
- Macmillan

41. Action #4
Are your corporate partners one of the 400 companies who
already have company profiles on JustGiving?
If yes – you can encourage
your fundraisers to
connect to their company.
If not, put them in touch
with JustGiving and we
can help them set up a
Company Fundraising
profile

42. Digital fundraising – Why bother?
You'll raise more money
 People are more generous when they give through a
website. The average online donation is £30, compared to
£15 offline.
You’ll make it easy for people to give
 50m mobile phone users are ready to give instantly and
spontaneously
You’ll benefit from automatic Gift Aid reclaim
 A whopping 85% of online donations are eligible for Gift
Aid, compared to only 43% offline.
You’ll be where the people are
 A third of people on JustGiving find us through social
networks.

43. Why JustGiving?
You can trust us with your fundraising because we’re experts in giving
 We have more than a decade‟s experience in online giving.
 All of our fundraising tools are built with this expert knowledge, so you‟re in safe hands.
Automatic Gift Aid reclaim
 We automatically reclaim Gift Aid on your behalf – no paperwork for you and an extra
25% on every eligible donation.
It's easy for your supporters to raise more
 We‟ve developed tools for anyone to support your charity at the click of a button. And if
your supporters need any help, they can call or email us any day of the week.
You’ll have all the tools you need to fundraise all year round
 Our ongoing investment in world-class technology means your charity automatically
benefits from the latest fundraising – such as text giving, facebook fundraising and
direct debit donations.

44. How it works – getting started on JustGiving
1. Register your details at
www.justgiving.com/charities.
We‟ll then email you a few simple
forms to fill-in.
2. Fill in the forms and pop them in
the post to us.
3. Once we receive your completed
forms, we'll have you registered on
JustGiving within 24 hours
• Online support:
http://just.ly/charity-support
• Email: charities@justgiving.com
• Phone: 0845 078 2065

45. Sally Chambers
@salleeann
sally@justgiving.com

46. About JustGiving
We believe everyone is naturally
generous and people give when they can.
Our founders – Zarine Kharas and Anne-
Marie Huby – pictured a world where giving
was easier, more enjoyable and inspiring. In
2001 they founded JustGiving and started to
make it happen.
We’re proud to say we’ve been growing
the world of giving ever since investing
our fees in world-class technology and
helping raise over £1 billion for thousands of
charities and local causes.
We’re creating a future where donating is
so inspiring that it becomes part of everyday
life. Where giving is a given.
We’d love you to join us.