1. Technology changes how you deliver your mission
Social Impact Program
@barryoreilly
social-impact.thoughtworks.com

2. Who we are
To better
Humanity through software…
and be a model 21st century socially responsible business
Sustainable
Excellence
Software
Champion
Business
Justice
Social

3. Technology that’s driving change: These big 2
! Mobile
! Cloud

4. Mobile
! Hard to visualize the growth, spread, ubiquity of the tech
• Fastest growing adoption of any technology, ever*
• Near ubiquitous access
• Nearing global usage saturation
(80+% estimate, phone count)

5. PhoneCount.com

6. % Population covered by signal (2009)
source: mobiledevelopmentintelligence.com

10. % Market penetration (2010)
calculation: mobile connections / population
source: mobiledevelopmentintelligence.com

11. How does this change your operation?
! Reach everyone
! Have a conversation
! Invert the power structure

12. Cloud
! Mobile phones allow everyone to be heard—by contrast, the
cloud lets organizations be everywhere at once.
! Complex definitions aside—it allows one to create a signle
technical operation that is accessible, visible and usable
everywhere.
! AND it encapsulates all the technical complexity needed so that it
can be built, ran and managed by experts outside your
organization.
! Mobile is most powerful backed by Cloud—be everywhere and
engage anyone.

13. What’s it mean to me?
! Access to technology without needing to be technologists
(it’s some one else’s problem)
! Central management of remote infrastructure
(it’s some one else’s problem)
! Global reach
! Global scale
! Expertise and cost are barely barriers anymore

14. Put Mobile & Cloud Together and you can
! Converse
! Empower (and invert)
! Reach
! Scale scale scale
! Taking offline on

15. Examples
! Motech Mobile Midwife
! CycleTel
! uReport
! Yes Youth Can

16. Scale: Motech Mobile Midwife
! Grameen saw opportunity—studies showed the
regular visits from community health workers to
pregnant mothers improved health outcomes (lowered
maternal mortality, improved neo-natal health)
! Can’t send a community health workers to every
pregnant woman [maybe should aim for?]
! Can you get some of the benefit by reaching everyone
via Mobile (SMS/Voice) AND target the community
health workers attention to cases most in need

17. Scale: CycleTel

18. Empower & Reach: Yes Youth Can
! A program to productively engage youth in rural
areas
! Build a sense of community
! Provide community based lively hood opportunities

19. Converse & Empower: uReport

20. Balance Scale and Local innovation
Country
Province
(districts)
District
Villagee

21. How can you...
! Extend your reach?
! Scale your impact?
! Empower the disempowered?
! Invert the power structures?
#thoughtworks #sip