SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
Our delegates spent a week at SXSW in Austin, Texas and
made a selection of their most favourite presentations.
Head of Strategy
Jung von Matt AG
Director Digital Strategy
Jung von Matt AG
Jung von Matt / Next Alster
Executive Digital Service Director
Jung von Matt / Neckar
TITLE: Actionable Gamiﬁcation for the Win
SPEAKER: Yukai Chou
IN A NUTSHELL: A framework with 8
psychological core drivers of gaming.
THE SELL: You can segment the 8 drivers
into extrinsic vs. intrinsic motivation, long
term vs. short term stimulation. When
designing a game, you can use them along
game phases and across different personas.
LINKS: Yukaichou.com, #Octalysis,
TITLE: Connected Mobility @germanhouse
SPEAKER: Dr. Dieter Zetsche
IN A NUTSHELL: Autonomous driving is just
around the corner.
THE SELL: There are two main factors
driving autonomous driving: assistance
systems are expanding their range of
actions and prototypes are expanding their
LINKS: #germanhaus, Manager Magazin
Dr. Dieter Zetsche
TITLE: So you want to go to Mars?
SPEAKER: Jessica Meir, Jessica R. Vos,
Brian Hinde, Tim Cichan
IN A NUTSHELL: The Mars mission is like a
three year camp with strangers in a tent.
THE SELL: Going to Mars is awesome. You
have to be a tough cookie to be qualiﬁed
for this mission, Astronaut Meir deﬁnitely
is. When it comes to improvisation, humans
are better than robots.
TITLE: The Art of Innovation
SPEAKER: Guy Kawasaki
IN A NUTSHELL: 11 rules to follow in order
to innovate successfully.
THE SELL: Make meaning, make mantra,
jump to the next curve, don’t worry, be
crappy, be unique and valuable, let 100
ﬂowers blossom, create charts that are
black, don’t let the bozos grind you down.
LINKS: @guykawasaki, guykawasaki.com/
#4 THE ART OF
TITLE: Videos that inform, inspire and scale
SPEAKER: David Grant
IN A NUTSHELL: Insights on Popsugar’s
video content for millennial women.
THE SELL: Popsugar create collaborative
stories combining what the target audience
wants, the brand wants and the data tells us.
Insights are tested. Content must be tailored
to each channel (Multiform Storytelling).
LINKS: @POPSUGARInc, Popsugar Trendrank
#5 VIDEOS THAT
TITLE: The Future of Human Genetic
SPEAKER: Jamie Metzl
IN A NUTSHELL: Genetic engineering is
turning biology into information technology.
THE SELL: Biotechnologies like IVF and
CRISPR research will be used for genetic
enhancements. These options become
possible for everybody, worldwide genetic
arming is just around the corner.
#6 THE END
#7#7 THE CIA ON
TITLE: Cloaks, Daggers, and Dice: how
the CIA uses Games
SPEAKER: Carolyn Reams & Others
IN A NUTSHELL: Games are a powerful tool to
teach & observe international relationships.
THE SELL: CIA ofﬁcers play certain card
games to train their decision abilities in
tricky situations and complex international
relations networks are nailed down to
board games – you see: gamiﬁcation also
works in pretty serious environments.
TITLE: Hacking Failure
SPEAKER: Patrycja Slawuta,
Professor of Psychology
IN A NUTSHELL: Exploring the psychology
behind the human fear of failing.
THE SELL: The human OS is made of head,
heart, body and people. But sometimes
there are bugs in the system: limiting
beliefs, assumptions, expectations, being an
inner critic, stories and I am.
LINKS: @Patrycja_NYC, selfhackathon.com
TITLE: Fashion & Tech: connecting
Customers via Innovation
SPEAKER: Aliza Licht, Andrea Wasserman,
Jackie Trebilcock, Pavan Bahl
IN A NUTSHELL: Technology is the main
enabler for fashion brand communication.
THE SELL: Any social technology or digital
platform that connects a user with a brand
is good enough for fashion. AI and Chatbots
are best on the activating layer, true
guidance is better done by humans.
LINKS: nyftlab.com, Open Source Fashion
FT Lab & OS Fashion
TITLE: How Kona Brewing successfully
IN A NUTSHELL: the origin of a product can
work as a valuable USP.
THE SELL: If you want to use the heritage
of your brand or product as a core
communication asset, there are four watch-
outs to be authentic: cast local, ask local,
walk the talk and keep it simple.
D. Bell & P. Channon
SPEAKER: David Bell & Parker Channon
TITLE: Dyslexic Design Thinking
SPEAKER: Gil Gershoni, April Durrett
IN A NUTSHELL: See disabilities as hyper-
abilites and harness them in the process.
THE SELL: Evolve the classic linear design
thinking process into a continuous loop
which caters for the unique individual
abilities within a given team.
LINKS: gershoni,com, www.instagram.com/
TITLE: The Art of Pre-Suasion
SPEAKER: Robert Cialdini, PhD.
IN A NUTSHELL: The secret lies in the key
moment before the message is delivered.
THE SELL: Use Pre-Suasion to set the
stage and direct the focus to a certain
direction. With regards to politics, don’t use
„Russia Gate“ but rather „Election Gate“ to
prevent another Trump presidency.
#12 THE ART OF
TITLE: Fjord Trends: know the Present,
plan for the Future
SPEAKER: Tanarra Schneider
IN A NUTSHELL: 8 trends curated by 800+
designers from 22 global studios.
THE SELL: Watch out for: ephemeral
stories, blurred reality, homes without
boundaries, hourglass brands, shiny API
people, world on wheels, unintended
consequences plus me, myself and AI.
LINKS: trends.fjordnet.com, @saltysweetgirl,
#13 PLAN FOR
TITLE: Leveraging Social Media to build
SPEAKER: Sara Dietschy
IN A NUTSHELL: Posting advice for
Instagram, Twitter, YouTube and Snapchat.
THE SELL: Quality is what differentiates
you, quantity is what makes people come
back. You need to repackage your content
for different platforms, e.g. Facebook: micro
content, upload native, use subtitles.
TITLE: Miso Soup & Prototyping
– The Future of Advertising
SPEAKER: Jutaro Mochizuki, Takuro Nakajima,
Tetsuya Okimoto, Yoshima Sayokoya
IN A NUTSHELL: Build innovative digital
solutions through constant prototyping.
THE SELL: Similar to the constantly reﬁned
fermentation process used for miso soup,
prototyping shall be used to merge
marketing know-how with digital production
expertise to create innovative new solutions.
LINKS: hackist.jp, i-studio.co.jp/en
#15 MISO SOUP
TITLE: Design Thinking for impactful
SPEAKER: Elana Gurney, OpenIdeo
IN A NUTSHELL: Design Thinking workshop
to craft a story for good.
THE SELL: Design Thinking at IDEO is used
to create better design. Why can’t it be
used on storytelling? The process
„empathize, deﬁne, ideate, prototype and
test“ can be used to get to any solution.
elanagurney, IDEOU - Courses
#16 OPENIDEO &
TITLE: Beyond the Screens:
the Ubiquity of Connectivity.
SPEAKER: Paul Dillinger, Ivan Poupyrev
IN A NUTSHELL: Clothing is contextual, as
well as technology.
THE SELL: Your favorite Silicon Valley outlet
will ﬁnd it’s way to every angle of your
everyday life. Digital platforms seek and
ﬁnd a natural integration with clothes,
textiles and of course Denim.
Dilinger & Poupyrev