#SXSW17BEST OF
#SXSW17
Our 17 most favourite speakers,
their themes and useful links.

Our delegates spent a week at SXSW in Austin, Texas and
made a selection of their most favourite presentations.
Christoph Korittke
Head of Strategy
Jung von Matt AG
Liane Siebenhaar
Director Digital Strategy
Jung von Matt AG
Stefan Mohr
Managing Director
Jung von Matt / Next Alster
Martin Wenk
Executive Digital Service Director
Jung von Matt / Neckar

#1
TITLE: Actionable Gamification for the Win
SPEAKER: Yukai Chou
IN A NUTSHELL: A framework with 8
psychological core drivers of gaming.
THE SELL: You can segment the 8 drivers
into extrinsic vs. intrinsic motivation, long
term vs. short term stimulation. When
designing a game, you can use them along
game phases and across different personas.
LINKS: Yukaichou.com, #Octalysis,
@yukaichou
Yukai Chou
#1 ACTIONABLE
GAMIFICATION

#2
TITLE: Connected Mobility @germanhouse
SPEAKER: Dr. Dieter Zetsche
IN A NUTSHELL: Autonomous driving is just
around the corner.
THE SELL: There are two main factors
driving autonomous driving: assistance
systems are expanding their range of
actions and prototypes are expanding their
reach.
LINKS: #germanhaus, Manager Magazin
Artikel
Dr. Dieter Zetsche
#2 FUTURE
MOBILITY

#3
TITLE: So you want to go to Mars?
SPEAKER: Jessica Meir, Jessica R. Vos,
Brian Hinde, Tim Cichan
IN A NUTSHELL: The Mars mission is like a
three year camp with strangers in a tent.
THE SELL: Going to Mars is awesome. You
have to be a tough cookie to be qualified
for this mission, Astronaut Meir definitely
is. When it comes to improvisation, humans
are better than robots.
NASA
LINKS: mars.nasa.gov
#3 MISSION
TO MARS

#4
TITLE: The Art of Innovation
SPEAKER: Guy Kawasaki
IN A NUTSHELL: 11 rules to follow in order
to innovate successfully.
THE SELL: Make meaning, make mantra,
jump to the next curve, don’t worry, be
crappy, be unique and valuable, let 100
flowers blossom, create charts that are
black, don’t let the bozos grind you down.
LINKS: @guykawasaki, guykawasaki.com/
the-art-of-chan
Guy Kawasaki
#4 THE ART OF
INNOVATION

#5
TITLE: Videos that inform, inspire and scale
SPEAKER: David Grant
IN A NUTSHELL: Insights on Popsugar’s
video content for millennial women.
THE SELL: Popsugar create collaborative
stories combining what the target audience
wants, the brand wants and the data tells us.
Insights are tested. Content must be tailored
to each channel (Multiform Storytelling).
LINKS: @POPSUGARInc, Popsugar Trendrank
David Grant
#5 VIDEOS THAT
INFORM, INSPIRE
AND SCALE

#6
TITLE: The Future of Human Genetic
Engineering
SPEAKER: Jamie Metzl
IN A NUTSHELL: Genetic engineering is
turning biology into information technology.
THE SELL: Biotechnologies like IVF and
CRISPR research will be used for genetic
enhancements. These options become
possible for everybody, worldwide genetic
arming is just around the corner.
Jamie Metzl
LINKS: http://jamiemetzl.com
#6 THE END
OF SEX

#7#7 THE CIA ON
GAMIFICATION
TITLE: Cloaks, Daggers, and Dice: how
the CIA uses Games
SPEAKER: Carolyn Reams & Others
IN A NUTSHELL: Games are a powerful tool to
teach & observe international relationships.
THE SELL: CIA officers play certain card
games to train their decision abilities in
tricky situations and complex international
relations networks are nailed down to
board games – you see: gamification also
works in pretty serious environments.
LINKS: #ciagames
Carolyn Reams

#8
TITLE: Hacking Failure
SPEAKER: Patrycja Slawuta,
Professor of Psychology
IN A NUTSHELL: Exploring the psychology
behind the human fear of failing.
THE SELL: The human OS is made of head,
heart, body and people. But sometimes
there are bugs in the system: limiting
beliefs, assumptions, expectations, being an
inner critic, stories and I am.
LINKS: @Patrycja_NYC, selfhackathon.com
Patrycja Slawuta
#8 HACKING
FAILURE

#9
TITLE: Fashion & Tech: connecting
Customers via Innovation
SPEAKER: Aliza Licht, Andrea Wasserman,
Jackie Trebilcock, Pavan Bahl
IN A NUTSHELL: Technology is the main
enabler for fashion brand communication.
THE SELL: Any social technology or digital
platform that connects a user with a brand
is good enough for fashion. AI and Chatbots
are best on the activating layer, true
guidance is better done by humans.
LINKS: nyftlab.com, Open Source Fashion
#9 TECHNOLOGY
MEETS FASHION
FT Lab & OS Fashion

#10
TITLE: How Kona Brewing successfully
bottled Hawaii
IN A NUTSHELL: the origin of a product can
work as a valuable USP.
THE SELL: If you want to use the heritage
of your brand or product as a core
communication asset, there are four watch-
outs to be authentic: cast local, ask local,
walk the talk and keep it simple.
LINKS: http://bit.ly/2n5gni0
#konabrewingco
D. Bell & P. Channon
#10 KONA
BREWING
SPEAKER: David Bell & Parker Channon

#11
TITLE: Dyslexic Design Thinking
SPEAKER: Gil Gershoni, April Durrett
IN A NUTSHELL: See disabilities as hyper-
abilites and harness them in the process.
THE SELL: Evolve the classic linear design
thinking process into a continuous loop
which caters for the unique individual
abilities within a given team.
LINKS: gershoni,com, www.instagram.com/
dyslexicdesignthinking, #DXXD
#11 DYSLEXIC
DESIGN
THINKING
Gershoni Creative

#12
TITLE: The Art of Pre-Suasion
SPEAKER: Robert Cialdini, PhD.
IN A NUTSHELL: The secret lies in the key
moment before the message is delivered.
THE SELL: Use Pre-Suasion to set the
stage and direct the focus to a certain
direction. With regards to politics, don’t use
„Russia Gate“ but rather „Election Gate“ to
prevent another Trump presidency.
LINKS: @RobertCialdini
Robert Cialdini
#12 THE ART OF
PRE-SUASION

#13
TITLE: Fjord Trends: know the Present,
plan for the Future
SPEAKER: Tanarra Schneider
IN A NUTSHELL: 8 trends curated by 800+
designers from 22 global studios.
THE SELL: Watch out for: ephemeral
stories, blurred reality, homes without
boundaries, hourglass brands, shiny API
people, world on wheels, unintended
consequences plus me, myself and AI.
LINKS: trends.fjordnet.com, @saltysweetgirl,
https://www.slideshare.net/fjordnet/fjord-trends-2017-70096252
Tanarra Schneider
#13 PLAN FOR
THE FUTURE

#14
TITLE: Leveraging Social Media to build
your Brand
SPEAKER: Sara Dietschy
IN A NUTSHELL: Posting advice for
Instagram, Twitter, YouTube and Snapchat.
THE SELL: Quality is what differentiates
you, quantity is what makes people come
back. You need to repackage your content
for different platforms, e.g. Facebook: micro
content, upload native, use subtitles.
LINKS: @saradietschy
Sara Dietschy
#14 LEVERAGING
SOCIAL MEDIA

#15
TITLE: Miso Soup & Prototyping
– The Future of Advertising
SPEAKER: Jutaro Mochizuki, Takuro Nakajima,
Tetsuya Okimoto, Yoshima Sayokoya
IN A NUTSHELL: Build innovative digital
solutions through constant prototyping.
THE SELL: Similar to the constantly refined
fermentation process used for miso soup,
prototyping shall be used to merge
marketing know-how with digital production
expertise to create innovative new solutions.
LINKS: hackist.jp, i-studio.co.jp/en
HAKUHODO i-Studio
#15 MISO SOUP
& PROTOTYPING

#16
TITLE: Design Thinking for impactful
Storytelling
SPEAKER: Elana Gurney, OpenIdeo
IN A NUTSHELL: Design Thinking workshop
to craft a story for good.
THE SELL: Design Thinking at IDEO is used
to create better design. Why can’t it be
used on storytelling? The process
„empathize, define, ideate, prototype and
test“ can be used to get to any solution.
LINKS: challenges.openideo.com/profiles/
elanagurney, IDEOU - Courses
Elana Gurney
#16 OPENIDEO &
STORYTELLING

#17
TITLE: Beyond the Screens:
the Ubiquity of Connectivity.
SPEAKER: Paul Dillinger, Ivan Poupyrev
IN A NUTSHELL: Clothing is contextual, as
well as technology.
THE SELL: Your favorite Silicon Valley outlet
will find it’s way to every angle of your
everyday life. Digital platforms seek and
find a natural integration with clothes,
textiles and of course Denim.
LINKS: https://atap.google.com/jacquard/
Dilinger & Poupyrev
#17 GOOGLE
JACQUARD

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