1. HaBaby App with
Empowerhack
• Technical review
• Prototype
• UX design development
January~
Book project with
Designthinkersgroup
• Workshop 2016
• Case study
January~
February~
Game App / developing stage
with start-up
• Project management
• Mapping out user experience
• Customer research
SERVICE DESIGN
PROJECTS
2016

2. Home Library Service in Camden Council
Background research, Mapping out user journey, interviews,
graphic work, Testing prototypes, Preparation for co-design
sessions and final degree show
12.July - 23.November
Water Project with intel
Co-design sessions with target users, Graphic work, Make
prototypes, Observation & shadowing, exploring new
technology
27.April - 08.June
21.January - 22.April
Elderly People Project:
Service design impacting loneliness and isolation of elderly
people
Background research, Drawing personas and mapping out touchpoint,
In-depth interviews, co-design sessions with ageuk
19.January - 14.April
Law Works Project in Tower Hamlets
Ethnographic research, Social context research,
Mapping out user’s touch point, Interviews with
stakeholders, Graphic work for App
25 – 27 February
Internal GeoVation Camp with
Ordnance Survey
Intensive competition workshop for 3days which is based on
digital geographic system. Using personas, user’s pain point,
graphic design work for App
SERVICE DESIGN
PROJECTS
2015
20.May
Volunteering Work shop:
National Park City project
Graphics, data visualisation, image making for unique
newspaper
One-day workshop for London National Park City with ual students.
Coming up with ideas and developing concepts to promote the
project. (e.g. sustainable newspaper form, how we can interact with
users through physical media)

3. 2013 ~
Bookband /
Art Director, Designer
• Graphic work for web and e-publishing
• Directing theme and strategy of projects
2008 Feb. - 2012 Dec.
Design Vita /
Book & Graphic Designer
• Hands-on graphic work & set up for printing
• Directing design concepts and strategy of the projects
• Managing projects
• Teaching junior designers_ graphic programs, typography
• Drawing illustration and calligraphy
2006 Sep. - 2007 Sep.
interbath Co.,Ltd /
Graphic Designer
• Graphic work for catalog, leaflet, website
Work Experience
2006
2008
2007
2012
2011
2010
2009
2016
2014
2015
2013

4. 2012 Cultural Heritage Administration of Korea -
Korean Traditional Performing Arts
2011-12 Presidential Council on Nation Branding
2011-12 Korea Development Bank(KDB)
2012 The National Folk Museum of Korea - Symposium
2012
2012 The Academy of Korean Studies Series -
Translation Series
2011 The National Folk Museum of Korea - Exhibition:
Flower of Salt
2011 Korea Cultural Heritage Foundation - Special
Exhibition in France with UNESCO
2011-12 MiraeN Publishing Co.,Ltd - Japanese textbook
2010-12 Chanbi Publishing Co.,Ltd
2008-12 Ewha Womans University Press
2011-12 MiraeN Publishing Co.,Ltd - Japanese textbook
2010-12 Changbi Publishing Co.,Ltd
2008-12 Ewha Womans University Press
2012 Jihak Publishing Co.,Ltd
2010 The Northeast Asian History Foundation: Research
series
2010 Nulwa Publishing Company
2010 Sapiens21Publishing Company
2009 Seoul Metropolitan Government - World Cities CIO
Forum
2009 Ministry of Foreign Affairs Republic of Korea -
Continental shelf Report
2009 SeongandangPublishing- Enlish textbook
2009 Nobblemine Publishing
2008-11 Eulyoo Publishing Co.,Ltd
2008-12 Yeonamseoga Publishing Company
2008-09 CAS(Centre for Art Studies; Korea)
Digital Graphic skill
Printing knowledge
BOOK & GRAPHIC
PROJECTS
Project Management
Strategy + Ideas
Teaching junior designers
Meet clients

5. portfolio web
aimees-web.site