Use these tips to create a compelling elevator pitch for your business.

1. Creating An
Elevator Pitch

2. Table Of Contents
1. Elevator Pitch: The Basics
2. Elements Of A Great Elevator Pitch
3. Creating Your Elevator Pitch: Step By Step
4. Delivering Your Elevator Pitch
2

3. A succinct
and
persuasive
pitch to sell
your
business.
What Is An Elevator
Pitch?
3

4. 4
It’s your first, best and
sometimes only chance
to deliver your value
proposition, explaining
why people would buy
your product and invest
in your company.
Why Do I Need One?

5. 5
Elements Of A
Great Elevator
Pitch

6. 6
It’s concise and
focused.
Elements Of A Great Elevator Pitch

7. 7
It tells a consistent
story.
Elements Of A Great Elevator Pitch

8. 8
It’s genuine.
Elements Of A Great Elevator Pitch

9. 9
Creating An Elevator
Pitch To Communicate
Your Value Proposition

10. 10
Your Value Proposition
Your target
customer
Common
needs or pain
points that set
your target
apart
The category
of products or
services you
compete in
The distinct
value(s) your
solution offers
your target
How your
product or
service
provides the
distinct values
Studio Stick is a portable recording
studio that allows “artists” to record
high-quality songs or other audio
anywhere while on the go.

11. 11
Identify your target
market & target
customer.
Creating An Elevator Pitch: Step 1

12. 12
Describe the target
market’s need and
pain points.
Creating An Elevator Pitch: Step 2

13. 13
Explain what value
your product offers
and provides.
Creating An Elevator Pitch: Step 3

14. 14
Conclude with a
call to action.
Creating An Elevator Pitch: Step 4

15. 15
Delivering Your
Elevator Pitch

16. 16
Tailor it to each
specific audience.
Delivering An Elevator Pitch

17. 17
Always be ready.
Delivering An Elevator Pitch

18. 18
Be confident.
Delivering An Elevator Pitch

19. 19
Practice, practice,
practice!
Delivering An Elevator Pitch