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Google Plus - Ottimizzare la Presenza di un Brand

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Google Plus - Ottimizzare la Presenza di un brand

Come utilizzare Google Plus in modo efficace partendo dall'ABC fino a scoprire casi di studio e strumenti utili per gestire una presenza sul social network di Google.

Publicada em: Marketing
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Google Plus - Ottimizzare la Presenza di un Brand

  1. 1. GOOGLE PLUS OTTIMIZZARE LA PRESENZA DI UN BRAND #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  2. 2. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 00IDENTITÀ BRAND INSERIRE LOGO 120X120PX (min) INSERIRE COVER 760X 427PX (min) INSERIRE INFORMAZIONI DEL BRAND Giuliano Ambrosio Creative Strategist @JuliusDesign
  3. 3. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 01 VERIFICARE SITO WEB MAGGIORI INFORMAZIONI HTTPS://SUPPORT.GOOGLE.COM/ PLUS/ANSWER/1713826?HL=IT #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  4. 4. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 02 VERIFICARE NOME PAGE MAGGIORI INFORMAZIONI HTTPS://SUPPORT.GOOGLE.COM/ PLUS/ANSWER/2676340?HL=IT #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  5. 5. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 03PERSONALIZZA URL PAGINA MAGGIORI INFORMAZIONI HTTPS://SUPPORT.GOOGLE.COM/ PLUS/ANSWER/2676340?HL=IT Per le pagine Google+ Local: devono corrispondere ad attività locali verificate Per le pagine Google+ non Local: devono essere collegate a un sito web #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  6. 6. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 04INTEGRAZIONE GOOGLE+ PAGE CON SITOWEB Logo & Brand Guidelines http://www.google.com/+/business/ brand-guidelines.html Buttons & Widget https://developers.google.com/+/web/+1button SITO WEB GOOGLE+ PAGE GOOGLE+ BUTTON FOLLOW GOOGLE+ BUTTON HANGOUT GOOGLE+ POST Giuliano Ambrosio Creative Strategist @JuliusDesign
  7. 7. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 05 INTERCETTA INFLUENCER ESEMPIO VISUALIZZAZIONE ECHO HTTPS://PLUS.GOOGLE.COM/U/0/RIPPLES/DE TAILS?ACTIVITYID=Z13DXTBGMX23FVLLX22 WCHCB1XA1WLCNE #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  8. 8. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 05 INTERCETTA INFLUENCER ESEMPIO VISUALIZZAZIONE ECHO HTTPS://PLUS.GOOGLE.COM/U/0/RIPPLES/DE TAILS?ACTIVITYID=Z13DXTBGMX23FVLLX22 WCHCB1XA1WLCNE #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  9. 9. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 05 INTERCETTA INFLUENCER ESEMPIO VISUALIZZAZIONE ECHO HTTPS://PLUS.GOOGLE.COM/U/0/RIPPLES/DE TAILS?ACTIVITYID=Z13DXTBGMX23FVLLX22 WCHCB1XA1WLCNE #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  10. 10. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 06 MONITORA CONVERSAZIONI CON GLI HASHTAG #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  11. 11. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 07 COINVOLGI IL TUO PUBBLICO ADIDAS FOOTBALL HANGOUT HTTPS://WWW.YOUTUBE.COM/PLAYLIST? LIST=PL7JVYPQ1IHAG0J_YMWYH3KMTI5BKS97-X #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  12. 12. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 08 CONVERTI IL TUO PUBBLICO BRAZUCA AROUND THE WORLD: TRAILER -- ADIDAS FOOTBALL HTTP://YOUTU.BE/EDQQC5VKHHS #SBDAY14
  13. 13. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE 08 CONVERTI IL TUO PUBBLICO BRAZUCA AROUND THE WORLD: TRAILER -- ADIDAS FOOTBALL HTTP://YOUTU.BE/EDQQC5VKHHS #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  14. 14. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 LE COMMUNITY DI GOOGLE PLUS Le due grandi differenze tra Community (Gruppi) di Google Plus e Facebook sono queste: 1. Tematiche verticalizzate con categorie. Ultimo Post pubblicato e il primo in cima. 2. Le Pagine Google Plus possono interagire nelle community. Google+ Community http://www.google.com/+/learnmore/communities/ Giuliano Ambrosio Creative Strategist @JuliusDesign
  15. 15. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 GOOGLE HANGOUTS Video chiamate in streaming o live, private o pubbliche dentro l’ecosistema Google Plus. Tutti gli utenti iscritti in Google Plus hanno la possibilità di lanciare un Hangouts e iniziare una conversazione condividendo diversi strumenti di Google come Docs, YouTube ecc. Google+ Hangouts http://www.google.com/+/learnmore/hangouts/ Giuliano Ambrosio Creative Strategist @JuliusDesign
  16. 16. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  17. 17. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 GOOGLE+ HANGOUT SOCIAL E-COMMERCE In collaborazione con il Council of Fashion Designers of America, Google lancia #ShopTheHangout con una nuova applicazione Hangout per far acquistare i capi di abbigliamento durante il live con i Designers. Gli appuntamenti #ShopTheHangout hanno ricevuto oltre 150 milioni di impression sui Social Media, 65 milioni sulla stampa, con un aumento riguardo il traffico di vendite. Inside #ShoptheHangout http://youtu.be/E6s8Sa37Ab0 Giuliano Ambrosio Creative Strategist @JuliusDesign
  18. 18. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE +POST ADS I PRIMI “SOCIAL ADV” MADE IN GOOGLE Google ha annunciato un nuovo formato pubblicitario a partire dai contenuti di Google+, la sua piattaforma di social networking. Le aziende potranno decidere di promuovere un post scritto su Plus sugli oltre 2 milioni di siti affiliati al Google Display Network. Google +Post ADS http://www.google.com/+/business/brands/ads.html #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  19. 19. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign
  20. 20. GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 IL POST+ PERFETTO Non esiste il post perfetto ma una buona struttura e mix tra testo, link e immagine può ottenere molte interazioni su Google Plus. Giuliano Ambrosio Creative Strategist @JuliusDesign
  21. 21. REFERENZE - GOOGLE+ PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 LOGO & BRAND GUIDELINES http://www.google.com/+/business/brand-guidelines.html BUTTONS & WIDGET https://developers.google.com/+/web/+1button DEVELOPERS https://developers.google.com CASE STUDIES http://www.google.com/+/business/ OFFICIAL BLOG http://googleplusplatform.blogspot.it Giuliano Ambrosio Creative Strategist @JuliusDesign
  22. 22. TOOLS - GOOGLE PLUS PER AZIENDECOME USARE AL MEGLIO GOOGLE PLUS PER AZIENDE #SBDAY14 GOOGLE+ BRAND PAGE AUDIT http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php Servizio Web per effettuare un controllo sul collegamento G+ a sito web e altri parametri. CIRCLECOUNT http://www.circlecount.com/ Portale web dedicato a statistiche e classifiche su profili e brand page ALLMYPLUS http://www.allmyplus.com/ Tool online di statistiche account Google Plus, Twitter e facebook 1 2 3 Giuliano Ambrosio Creative Strategist @JuliusDesign
  23. 23. GRAZIE #SBDAY14 Giuliano Ambrosio Creative Strategist @JuliusDesign

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