The most effective way to grow your digital business is to maximize your online conversions. Rather than haphazardly throwing stuff against the wall to see what sticks, stay focused and work smart. How to Grow Your Business The main goal of your website is to drive visitors towards the desired action, such as downloading an eBook, scheduling an appointment, or making a purchase. When a visitor responds to a call-to-action (CTA) on your site, they become a lead, and their action is called a conversion. There are three ways to grow your business: 1. Get You More Customers 2. Get Your Customers to Buy More Often 3. Get Customers to Make Larger Purchases You have done your due diligence with your website building backlinks, optimizing your site, using social bookmarking, social media sharing, etc. and you have attracted a visitor to your website. Now what? The process by which visitors land on your website, navigate on it, and are guided to do something is called a sales funnel process. What is a Sales Funnel? A sales funnel is the path site visitors take from when they land on your website to making a purchase. The funnel is wide at the top where all visitors start. The top of the funnel is where everyone enters your buyer’s journey. It ends at the bottom when they convert to paying customers. And, hopefully, repeat customers. Don’t Leave Money on the Table You have heard that the money is in the list. So, are you capturing the contact information of those who visit your site? If not, you are leaving a lot of money on the table. Now you need your web visitor to opt-in (i.e. to give you their contact information) and voluntarily join your mailing list. Now this sounds simple enough, but many people see very low conversions Few marketers focus enough of their attention on their conversion rates. This is a massive missed opportunity. Improving your conversion rate is one of the cheapest ways of increasing your profits. Logically, increasing your conversion rate will have a corresponding effect on your site’s profitability. You have the chance to guide every new subscriber through your sales funnel. You can do this without increasing your traffic-generating activities or expenses.

1. Work Hard
or Work
Smart?
MAXIMIZE YOUR
ONLINE CONVERSIONS

2. How to Grow Your
Business
The most effective way to grow
your digital business is to
maximize your online conversions.
Rather than haphazardly throwing
stuff against the wall to see what
sticks, stay focused and work
smart.

3. The main goal of
your website is to
drive visitors
towards the desired
action, such as
downloading an
eBook, scheduling
an appointment, or
making a purchase.

4. When a visitor
responds to a call-
to-action (CTA) on
your site, they
become a lead, and
their action is
called a conversion.

5. There are three ways
to grow your business.
They are to get:
• More Customers
• Your Customers to Buy
More Often
• Customers to Make
Larger Purchases
This Photo by Unknown Author is licensed under CC BY-SA

6. You have done due
diligence by building
backlinks, optimizing
your site, bookmarking,
social media sharing, etc.
and you have attracted a
visitor to your website.
NOW WHAT?

7. The process by
which visitors land
on your website,
navigate on it, and
are guided to do
something is called a
sales funnel process.

8. What is a
Sales Funnel?
A sales funnel is the
path site visitors take
from when they land
on your website to
making a purchase.
The funnel is wide at
the top where all
visitors start.

9. The top of the
funnel is where
everyone
enters your
buyer’s
journey.

10. It ends at the
bottom when they
convert to paying
customers.
And, hopefully,
repeat customers.

11. Don’t
Leave
Money on
the Table

12. You have heard that
the money is in the
list. So, are you
capturing the
contact information
of those who visit
your site?
If not, you are
leaving a lot of
money on the table.

13. You want your web
visitors to opt-in
and voluntarily join
your mailing list.
This sounds simple
enough, but many
people see very low
conversions.
WHY?

14. Few marketers
focus enough of
their attention
on their
conversion rates.
This is a massive
missed
opportunity.

15. Improving your
conversion rate is one
of the cheapest ways
of increasing your
profits.

16. You have the chance to
guide every new
subscriber through
your sales funnel
without increasing your
traffic-generating
activities or expenses.

17. Squeeze Page Online Conversions
Squeeze Pages (also called lead
capture pages) are designed to get
the web visitor to opt-in and usually
consist of a simple design with the
following components:
• Headline
• The Offer
• Opt-in Form
• Video

18. Post-Opt-In Advice
Having successfully
secured the email opt-in,
it is now imperative that
you put the information
to good use.
Start building the trust
factor with your email
subscribers.

19. Re-Affirming Trust
for Better Online
Conversions
Your first goal is to confirm
the investment in trust your
subscriber has made.
The second element in
building and re-affirming
your subscriber’s trust is
NOT TO SPAM THEM!

20. Monetizing
Your List
Mix affiliate or
product offers with
free content and
useful and valuable
information and
advice.

21. Track, Analyze,
Measure,
Optimize, and
Repeat
If you aren’t
tracking how your
sales funnels are
doing, you are
wasting your time.

22. The number of leads you have on your email list is not nearly
as significant as how many convert into paying customers.

23. Contact Julie at
NewHorizons123.com
914-522-6411
info@newhorizons123.com