Presentation of EquiLibra, an Epitech Innovative Project

1. Epitech Innovative Project
May 2013

2. EquiLibra is a web and mobile
application which allows those
who want to manage their
weight, their nutrition and their
sportive activity thanks to quality
tools and the support of a
community.

3. Marketing Strategy1

4. 1 The market
Source: ObEpi 2012
32,3%
15%

5. 1 The market
Source: ENNS 2006-2007
36,5%
Duration of sportive/physical
activity per day

6. 1 Medias influence

7. 1 Malaise

8. 1 Competitors
Themes (Nutrition,
Sport and Weight)
Complete
services/tools

9. 1 Competitors
User Experience
Presence on
different
platforms

10. 1 Main competitor
On the market since +40 years
73 986 likes (FR)
1 316 925 likes (EN)
Trust – Loyalty – Brand identity
Word of mouth
Paying services

11. Value proposition2

12. KISS
2 Quality & Simplicity
KEEP IT SIMPLE, STUPID
SIMPLE & STUPID
SWEET & SIMPLE
SIMPLE & SMART

13. 2 Multi-platform
Web Responsive design
Windows Phone
Android
iOS

14. Brand Identity3

15. 3 Name
LibraÉquilibre
(= balance)

16. 3 Visual guideline
Neutral colors
Blue : peace, calm, sensual delight

17. THANK YOU !
equilibra_2015@labeip.epitech.eu
http://facebook.com/EquiLibraFR
@EquiLibraFR