This document provides examples of retail displays and point-of-sale designs created by Dashing for various brands. It showcases window displays, in-store signage, banners, and other visual merchandising elements produced for brands like Under Armour, Seafolly, Hermes, Uniqlo, Nike, Adidas, Target, and Lego. The designs utilized various printing and fabrication techniques to create eye-catching displays and engage customers in store.

1. RETAIL

2. UNDER ARMOUR
Introducing the Under Armour Curry
3. Bringing all the excitement of the
world’s best player to Rebel stores across
Australia with a unique combination
of custom 3D POS displays and eye
popping large format print. A visually
stunning campaign creating emotional
connections by putting customer’s in the
shoes of their NBA idol.
RETAIL INSPIRATION

3. UNDER ARMOUR
Within this campaign we utilised our
industrial design and in-house structural
expertise to produce all of these various
stands and displays.
This campaign provides an eye
catching and engaging feature within
each store, and highlights key products.
RETAIL INSPIRATION

4. RETAIL INSPIRATION
UNDER ARMOUR
Backlit prints, plinths, banners
and floor decal prints. This Under
Armour campaign in Rebel
compliments the product range
perfectly, with great positioning,
design and imagery.

5. RETAIL INSPIRATION
SEAFOLLY
Realising Seafolly’s concept across
7 stores in both Australia and
Singapore. Each window contains
up to forty individually strung pieces
of flourescent, mirrored and flat bed
printed acyrlic. The acrylic has been
laser cut to shape and layered to
create a vibrant, eye-catching window
installation capturing the limited
edition Ibiza Escape collection for
Seafolly.

6. RETAIL INSPIRATION
SEAFOLLY
For this summer campaign, we were asked to
assist with the industrial design, large format
prints and installation of window displays at six
premium stores and twenty-two stores in total.
The tactility and artisanship has been translated
into the window display by using 4000 metres
of 6mm diameter rope custom dyed to match
the season’s hero swimsuit.

7. RETAIL INSPIRATION
SEAFOLLY
Our industrial design lead worked on this
Seafolly campaign, a stand out piece with
intricately laser cut mobiles, designed to match
the Seafolly product designs.

8. SEAFOLLY
This beautiful Seafolly campaign
was industrially designed in-house
at Dashing and constructed
using multiple layers of B-flute
which were printed digitally on
our Flatbed 11000. Each flower
consists of multiple layers to
provide an eye-catching tiered
effect in the window display. In
addition, there were also Fabric
Banners, Acrylic Cut Flowers and
Decals to further create different
layers and textures.
RETAIL INSPIRATION

9. RETAIL INSPIRATION
SEAFOLLY
We produced the large fabric banners, vinyl cut
decals, and brought their vision of the fabric
curtains to life in a range of sizes and colours for
their various stores.

10. RETAIL INSPIRATION
SEAFOLLY
Mexican Summer! These beautiful feather
decals have been printed with a pattern that
draws inspiration from the Seafolly Bikini prints.
The decals work wonderfully at framing the
mannequins and hero-ing the products.

11. RETAIL INSPIRATION
SEAFOLLY
Dashing produced a collection of
beautiful prints for the new Seafolly
office fit out. A blank canvas with
splashes of colour, this office looks
both modern and welcoming.
Dashing built sixty custom fabric
frames with brushed timber edging in
one week! Fabric printing provides a
textural and tactile finish that works
very well with certain retail imagery.

12. QUICKSILVER
Quicksilver approached us to provide
same-day concepts and designs for
their head office showroom windows
showcasing the new Quicksilver ‘diamond
deluxe’ material and providing a fun,
innovative and fresh new feel to the Roxy
brand.
RETAIL INSPIRATION

13. RETAIL INSPIRATION
LULULEMON
We have been working closely with
Lululemon to produce a variety of
small format branded collateral to
keep them looking Dashing at their
events, launches and Ambassador
Summit’s throughout the year.

14. RETAIL INSPIRATION
R.M. WILLIAMS
An exciting Visual Merchandising project for
R.M. Williams stores across Australia, New
Zealand, the United States and the UK. Our
in-house industrial designer produced and
manufactured real copper panels for a truly
premium look, suspended from the ceiling to
frame and hero the products in the windows.
A stunning result!

15. RETAIL INSPIRATION
R.M. WILLIAMS
Simple yet beautiful. This campaign is centred
around an aerial view of Australia’s coastline
drawing on colours that are reminiscent of the
R.M. Williams brand. Finished off with a silver
decal of the word ‘Summer’.

16. RETAIL INSPIRATION
HERMES
Each window was custom
produced using sheets of red
acrylic with prints on self-adhesive
fabric. These were then laser cut
to various shapes and installed
piece by piece to ensure the
highest quality finish that is
synonymous with the Hermès
brand.

17. RETAIL INSPIRATION
HERMES
When a window display becomes a
piece of art. Hermes really do run wild
with the window display concepts,
and we love taking them to that next
level. The butterflies evolved from an
intricate process of applying fabric to
the board and heat molding to form a
butterfly shape.

18. RETAIL INSPIRATION
HERMES
As a retailer, your display windows are
literally your windows to the world.
Hermes is an elegant brand with
creative flair and we love producing
their vision.
With Hermes less is more, and with
print we can create a stunning layered
display with minimal fuss.

19. UNIQLO
Bringing the key element of a
product to life by designing custom
visual messaging. These 3D aisle
displays featured spinning fans
within the structure to create the
affect of air, breathability and
movement in the clothing and draw
attention to this new Uniqlo range.
RETAIL INSPIRATION

20. RETAIL INSPIRATION
UNIQLO
We produced this wall with our
in-house design team and industrial
designer to showcase Uniqlo’s
breathable linen. This was achieved
by creating a 3D printed curved wall.
The 3D origami kites, designed as a
hanging feature, presents Uniqlo’s
vibrance and breathability.

21. UNIQLO
For Uniqlo we provided instore
point of sale throughout all of their
stores, from floor decals to board
signage. Each area within the Uniqlo
store has a particular theme and we
have provided print to support their
desired look and feel.
RETAIL INSPIRATION

22. RETAIL INSPIRATION
KIKKI.K
A beautiful window display celebrating a
collaboration between kikki.K and bestselling
author Arianna Huffington. The design of the
products was recreated by producing colour
matched oversize stationary out of acrylic and
creating custom graphics to deliver the desired
watercolour effect.

23. THE NORTH FACE
50th anniversary exhibition. We printed their
stunning imagery on a variety of substrates to
create maximum visual impact throughout the
space. This included double-sided vinyl banners,
large hanging fabric banners, mounted & framed
digital prints, and a special blockout vinyl used
for window decals and the large printed curtain
backdrop. Each element then carefully installed
on-site with lighting technicians for that exhibition
quality finish.
RETAIL INSPIRATION

24. RETAIL INSPIRATION
THE NORTH FACE
A global brand with vibrancy and
adventure at its heart. The North Face
have some spectacular imagery of
their products in action and at Dashing
we do our very best to highlight those
products in the best way possible with
the right stocks and the highest quality
inks to showcase their colourful clothes
and accessories in-store.

25. RETAIL INSPIRATION
THE ATHLETE’S FOOT
Installed in 180 stores Australia wide, strategic
concept and design meets quality production
and installation to generate excitement
and attention to the exclusive features and
distinctive blue colourway of the new Asics GT-
2000 shoe.

26. RETAIL INSPIRATION
THE ATHLETE’S FOOT
An end-to-end campaign spanning concept,
photography, design and print, we used the
colours of the exclusive shoe to create a bold
and impactful campaign centred around the
male lifestyle image. Brought to life in-store
through a combination of window plinths
to display the shoes, window banners and
customised ferrous paper panels to allow for
frequent interchangeability.

27. RETAIL INSPIRATION
THE ATHLETE’S FOOT
From hanging banners and posters to
display stands to help hero the Athletes
Foots products, this store is bold, vibrant
and definitely eye-catching!
Does it make you want to fly in and run
out with your latest pair of Runners?

28. RETAIL INSPIRATION
THE ATHLETE’S FOOT
A vibrant footwear campaign produced for
a roll out across all Athlete’s Foot stores.
With hanging banners, 3D lettering, Image
board signs, counter cards and wonderfully
fun podiums of 1st, 2nd and 3rd place for
customers to interact with. The imagery and
positioning of the in-store POS is cleverly
thought out to engage the customer
with the products.

29. RETAIL INSPIRATION
ASICS
What better way to display a sports
brand and active wear? This ASICS
display will catch the attention of the
customer purely from it’s point of
difference! Die-cut runners and box
displays, simple but very effective!

30. GROUNDED
We developed designs for their circle shopfront
window and product display panel that were
reflective of the holiday season while keeping
with the story, background and overall
presentation of Grounded brand. For the
window we produced a semi-opaque outer rim
and metallic decals that give a beautiful snow
effect and the fabric printed panel creates a
unique and engaging backdrop for framing the
shoes in-store.
RETAIL INSPIRATION

31. SKECHERS
This POS campaign had it all! We
manufactured the printed in-store
collateral, hanging banners, shoe
stand header cards and foamcore
easels. To create visual impact in
the window, we produced hanging
cutout displays, wall decals and
printed plinths of various sizes.
RETAIL INSPIRATION

32. RETAIL INSPIRATION
SKECHERS
A POS campaign rolled out across 55 locations
nationally to showcase the new Skechers
Originals range. We produced all window
elements including the phototex wall and
flooring, hanging banners, product display
plinths and hanging shoes.

33. RETAIL INSPIRATION
SKECHERS
A complete point of sale campaign.
Hanging banners, decals, shelf
talkers and posters all work
together to inform and excite. The
branded plinths add extra volume
to the window display and hero the
feature shoes perfectly.

34. PLATYPUS
This campaign for Platypus is a classic
representation of the Adidas brand
with the beautifully presented colours
that really catch the eye of passers by
and show off the products beautifully.
RETAIL INSPIRATION

35. RETAIL INSPIRATION
LASER CLINICS
We have been working closely with Laser
Clinics Australia to roll out a digital experience
in their clinics. Encouraging a more fluid
engagement of offers and campaigns, that can
be easily changed and updated.

36. RETAIL INSPIRATION
LASER CLINICS
Positioning Laser Clinics as the place to go to
get ‘Party Season Ready’. We created concepts
and designs that were reflective of women
having fun during the festive season. Large
graphics, banners and digital content was then
installed at 75 stores nationally in a 24 hour
period to complete the transformation.

37. TARGET
A magical Christmas world for the
entire Target family. The concept
of each window was inspired by
the preparations for Christmas, the
wrapping of presents and decoration of
trees. This was achieved by designing
moving elements within each window
to enhance the display and create that
wondrous Christmas feeling.
RETAIL INSPIRATION

38. RETAIL INSPIRATION
TARGET
From concept, design, print
production all the way to
installation we built this campaign
to align with Target’s School’s
Out TVC. Including 3D roundels,
window decals, and 3D struts.

39. VANS
The focus for this Vans campaign
was to highlight the Ultracush
sole and this is presented on the
platforms in the windows that allow
for strong product placement.
RETAIL INSPIRATION

40. RETAIL INSPIRATION
MECCA
Talk about voting in style! This pop-up makeup
studio on election day weekend drew lines as
far as the eye could see. From printed floor
decals and a free standing LED lit media wall to
MDF graphic wrapped voting booths, this fun
and vibrant experience at Macquarie Centre
had the store and entire high fashion floor
buzzing with excitement.

41. RETAIL INSPIRATION
GENERAL PANTS Co.
General pants have embraced almost all
the print products with their latest print
campaign! From window decals, hanging
prints, floor decals and POS framed cards
and the result is fantastic!
The store is engaging from the moment it
captures your attention, but most importantly
that consumer attention is held throughout.

42. RETAIL INSPIRATION
GENERAL PANTS Co.
We worked with General Pants Co.
Head Office to produce this bright
and varied print campaign.
The plan with General Pants Co. was
to gift their customers a true brand
experience, from the window display
to the instore collateral.

43. RETAIL INSPIRATION
KOOKAI
Stunning imagery brought to life through print!
We produced and managed the distribution
of oversized easel displays, hanging banners,
posters and custom look books to 39 stores
across Australia.

44. RETAIL INSPIRATION
UGG STORE
A well known quintessential
Australian brand, we are
fortunate to work with True
Alliance and their retail brand
UGG. We delivered all store
POS print and window display
elements, including framed prints
and branded boards to surround
product shelving.

45. RETAIL INSPIRATION
VANS
Santa came down the
chimney and delivered print
for Vans this Christmas. In
the stocking they recieved
beautiful decals, die cut foam
board displays and hanging
backdrops.
Window displays and instore
collateral were produced
for a Christmas experience
throughout the entire store.

46. SAMSUNG
For Samsung we designed and installed
this lenticular window display to create a
sense of movement fitting with their latest
lifestyle wareable - Gear Fit 2. Shrouded
by Lightrail construction this meant that
instead of fading into the darkness, people
were drawn in by the illusion of changing
images and took time to stop, take notice
and discover more in-store.
RETAIL INSPIRATION

47. RETAIL INSPIRATION
DAVID JONES
Colour me in Dashing. We had
the pleasure of collaborating
with David Jones and another
supplier to help bring this
campaign to life for Christmas
with David Jones.
Every item oozes creativity,
and above all quality. From
in-store prints to window
display printing.

48. TIMBERLAND
Timberland is such a fun brand
to work with as we can explore
unique materials based on their
rustic wooden brand look and
feel. The huge hanging banner and
wooden stump plinths work very
well together to “shoe-case” the
Timberland products.
RETAIL INSPIRATION

49. RETAIL INSPIRATION
RIVERS
This campaign for Rivers has it all...
Window Posters with Suction Caps,
Counter Cards, Hanging Banners with
Top and Tail Bars, Decal Frames and
Window Decals. A winter explorer theme
that is set up from the moment you see
the window frontage, followed through
to the in-store experience with prints of
iconic Aussie scenery.

50. CAMPBELLS
A Soup Exchange for the homeless
of Sydney, in association with
Campbell’s soup. This was an
Experiential Marketing exercise aimed
at providing meals and awareness
for the homeless. The brief was for a
background media wall to be printed
and installed with 3D numbers which
we fabricated from polystyrene
and white acrylic. We also supplied
A Frames with printed graphics to
supplement the existing set up.
RETAIL INSPIRATION

51. RETAIL INSPIRATION
MAD MEX
The Mad Mex marketing team briefed
Dashing to develop a loyalty campaign
for their highly exclusive ‘secret society’
members. The objective was to create
a customer journey and experience
that was creatively unique and had an
element of surprise. From concept and
design to print and distribution. This
campaign won a Silver award at POPAI
for Loyalty in Shopper Experience.

52. LEGO
Every child’s dream window display
(and probably secretly every adults
too!). This Lego window for BIG W
stores is such fun! The Lego people
are proudly placed, created on
board with a strut to prop them up.
The Lego pieces and back drop
banner finish this piece perfectly.
RETAIL INSPIRATION

53. THANK YOU!