Social Media is a technology that facilitate the creation and sharing of information, ideas, career, interests and other forms of expression via virtual communities and networks. But, I like to describe social media as a way to connect and tell stories.

2. Officially is Social Media is described as being
"computer-mediated technologies that facilitate
the creation and sharing of information, ideas,
career interests and other forms of expression via
virtual communities and networks. The variety of
stand-alone and built-in social media services
currently available introduces challenges of
definition; however, there are some common
features."
source: https://en.wikipedia.org/wiki/Social_media

3. But, it's also a way to describe the
natural human need to connect and
tell stories.
*And, like all stories, the storyteller holds the power.

4. Officially is storytelling is described as being
“Storytelling is the social and cultural activity of sharing stories,
often with improvisation, theatrics, or embellishment. Stories or
narratives have been shared in every culture as a means of
entertainment, education, cultural preservation and instilling moral
values. ...The term 'storytelling' is used in a narrow sense to refer
specifically to oral storytelling and also in a looser sense to refer to
techniques used in other media to unfold or disclose the narrative of
a story.”
source: https://en.wikipedia.org/wiki/Storytelling

5. Social Media is a human-driven platfrom after all.
Social Media is not inherently dishonest,
just as not all stories are completely
dishonest.
Side note:

6. In the end, it really doesn’t matter. But, just how
storytelling has been effective for hundreds of
years, social media is a resource to tell your story,
your business’s story, or your organization’s story.
This is could be your literal story, or you mission or
your goals.
Why does it matter?

7. Nearly two-thirds of American adults (65%)
use social networking sites.
Age differences: Seniors make strides – Young adults (ages 18 to
29) are the most likely to use social media – fully 90% do. Still,
usage among those 65 and older has more than tripled since
2010 when 11% used social media. Today, 35% of all those 65
and older report using social media, compared with just 2% in
2005.

8. Overall,
the trend shows an
increasing percentage
of consumers saying
social media chatter
influences them the
most ( Ad Age)

9. Women are showing up on all, but one,
social media outlets at a higher
percentage. (Pew Research)
Side note:
FACEBOOK
INSTAGRAM
TWITTER
PINTEREST
LINKEDIN

10. If you don’t have a story to tell, maybe it doesn’t. If
you are tired of being overwhelmed by everyone
else’s stories, maybe it's not for you. But, if you
have a goal or mission you would like to share with
a large audience, social media is the place to tell
your story.
Again, why does it matter?

11. Thank you for your attention!