1. HAYDON
MEDIA
Proposal
Producer(s): Jamie Allen
Production Title: Music Video
Brief: To make a music video which contains the typical codes and conventions to the pop
genre.
Aim:
To create a music video to the song by Pixie Lott – All about tonight
Description of your intentions:
The song that I have chosen is quite fast pace. I want to have a narrative and performance in
my music video as this will keep the video much more interesting to watch rather than just
having a performance going on.
I have chosen to do performance which will include a dance routine as I have contacts with
3 very good dancers who would be willing to be part of my music video. I will shoot in
various locations varying from inside to outside.
Target Audience:
My target audience will be of the Pop fans as this is the genre of the song I am doing, this
means that my music video will target a large amount of people as the pop genre is quite
wide.