This is the slide deck from my workshop 'An introduction to Social Leadership', London, March 2014.
Social Leadership is a style of leadership for the Social Age. In this two hour workshop, we run through the nine components of the NET Model of Social Leadership and look at how to develop these core skills
Workshop the net model of social leadership (march 2014) v1
1. Introduction to Social
Leadership
Julian Stodd BSc (hons) MA
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2 hour workshop - March 2014
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www.julianstodd.wordpress.com
@julianstodd
Copyright Julian Stodd 2013
A style for the Social Age
2. Agenda
• We will explore the foundations of the Social Age
• Facilitated by technology, but defined by the
evolving nature of working and learning, we will
map the Ecosystem of the Social Age
• We will explore the nine components of the NET
Model of Social Leadership
Copyright Julian Stodd 2013
3. Part 1: Foundations -
The Social Age
We live in constant flux: the ecosystem of the Social Age
requires agility.
5. The Social Age
• Where knowledge is no longer enough...
• It's about ability to create meaning...
• and do it again, tomorrow, differently.
• Agility: of thought and in action
• Facilitated by technology. Framed by an evolved social contract
• Change is constant
• Reputation subverts formal hierarchy
6.
7. Social Leaders
• Work within and alongside communities
• This social power compliments formal authority
• It's an addition, not an alternative
• Social Leadership is contextual. And consensual
• Reputation sits at the heart of it
• Social Leadership is facilitated by technology
9. Social Collaborative
Technology
• Is effortlessly social
• It's agile: fluid, flexible
• Links easily and is lightweight: dinosaur systems
are dying
• It's synchronous
• It's built to share: every device of consumption is a
device of production
12. The ecosystem of social
• So in this ecosystem we see the technology facilitates change
• But change isn't confined to technology
• The social contract is evolving too
• Our relationship with knowledge is evolving
• What used to work, doesn't cut it anymore
• Hierarchical systems are subverted by social ones
• We have a need for social leadership
16. Foundations of Social
Leadership
• Social Leaders operate in two spaces: formal
organisational ones and the social spaces that
surround it
• In formal spaces, authority is generally hierarchical
• In social ones, it's founded upon reputation within
communities
20. The NET Model of Social Leadership
Copyright Julian Stodd 2013
21. The 3 Dimensions of Social
Leadership
• NARRATIVE - is about taking a stance, defining
your space and building upon it. It's about stories
• ENGAGEMENT - is about being effective in
communities, based upon your narrative approach.
It's about where your authority is based
• TECHNOLOGY - is about collaboration and co-
creation within communities. It's about social
capital and taking other people with you. It's about
humility, not circuitry
22. The NET Model of Social Leadership
Copyright Julian Stodd 2013
23. The NET Model of Social Leadership
Copyright Julian Stodd 2013
24. The NET Model of Social Leadership
Copyright Julian Stodd 2013
25. The 9 components of Social
Leadership
• Each of the 3 Dimensions has 3 components.
They're the skills you need to master, the skills the
organisation needs to be agile
• They follow a sequence, starting with 'Curation' and
ending with 'Collaboration'
• They reflect the nature of authority in the Social Age
26. The NET Model of Social Leadership
Copyright Julian Stodd 2013
27. Narrative in Social
Leadership
• Narrative consists of three components:
• Curation - taking a stance, choosing wisely
• Storytelling - magnetic and compelling tales
• Sharing - widely and wisely
38. The NET Model of Social Leadership
Copyright Julian Stodd 2013
39. Engagement in Social
Leadership
• Engagement has three components:
• Community - is about forming and engaging in
shared spaces. It's about building shared
value
• Reputation - subverts formal hierarchy
• Authority - is your source of power. In the Social
Age, it's contextual and consensual
40. Copyright Julian Stodd 2013
• Location -
understand
where your
communities are
and how to
engage them
• Purpose -
understand what
your
communities are
for
• Role - reflect
upon your role
47. The NET Model of Social Leadership
Copyright Julian Stodd 2013
48. Technology in Social
Leadership
• Technology is the 3rd Dimension and has three
components:
• Co-Creation is the process by which we create
meaning within community
• Social capital is our ability to survive and thrive in
these spaces
• Collaboration is the pinnacle of social leadership:
the ability to collaborate successfully, building
reputation further and creating meaning