Michael Albanese

1. IN MY OWN HEAD.com@BigManMike
The ART of the LAUGH
Mike Albanese
1

2. ME.
Comedian
Writer
@bigmanmike
www.inmyownhead.com
2
IN MY OWN HEAD.com@BigManMike

3. 3
IN MY OWN HEAD.com@BigManMike

4. “...comedy isn’t polite and
it isn’t correct and it isn’t
even accurate. It’s just a
mess. So that’s the way I
approach it.”
-Louis CK
44
IN MY OWN HEAD.com@BigManMike

5. “It’s the duty of the
comedian is to
find out where the line is
drawn and cross it
deliberately”
-George Carlin
55
IN MY OWN HEAD.com@BigManMike

6. 6
6
@BigManMike

7. 7
1. Know your voice
IN MY OWN HEAD.com@BigManMike

8. 8
1. Know/find your voice
IN MY OWN HEAD.com@BigManMike

9. 9
1. Know/find your voice
2. Write, then write more
IN MY OWN HEAD.com@BigManMike

10. 10
1. Know/find your voice
2. Write, then write more
3. Live your “life” and report back
IN MY OWN HEAD.com@BigManMike

11. 11
11

12. 1. Know your
voice
(find your voice)
12
IN MY OWN HEAD.com@BigManMike

13. 1313
Make sure you
PROJECT your
brand's
sensibility.
IN MY OWN HEAD.com@BigManMike

14. 2. WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE, WRITE,
WRITE, WRITE, WRITE, WRITE, etc...
14
IN MY OWN HEAD.com@BigManMike

15. You will never have
enough ideas.
1515
IN MY OWN HEAD.com@BigManMike

16. 3. Live your
“LIFE” then
report it back.
16
IN MY OWN HEAD.com@BigManMike

17. Comedy isn’t for everyone.
17
IN MY OWN HEAD.com@BigManMike

18. Comedy isn’t for everyone.
18
But it is worth a shot.
IN MY OWN HEAD.com@BigManMike

19. Comedy is subjective
19
IN MY OWN HEAD.com@BigManMike

20. 100% wrong
2020
100% right
IN MY OWN HEAD.com@BigManMike

21. 100% wrong
2121
100% right
❌
IN MY OWN HEAD.com@BigManMike

22. 100% wrong
2222
100% right
❌ ❌
IN MY OWN HEAD.com@BigManMike

23. Language
23
23
Politics
Age
Topical
Gender
Race
News
IN MY OWN HEAD.com@BigManMike

24. 24
24
YES NO
IN MY OWN HEAD.com@BigManMike

25. 25
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26. 26
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IN MY OWN HEAD.com@BigManMike
SPIDER
WRITING

27. 27
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IN MY OWN HEAD.com@BigManMike
SPIDER
WRITING

28. 28
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29. 29
29
IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...

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MESSAGE
GOAL
PITCH
etc...
IDEA 1

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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 1

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MESSAGE
GOAL
PITCH
etc...
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MESSAGE
GOAL
PITCH
etc...
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IDEA 2

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MESSAGE
GOAL
PITCH
etc...
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IDEA 2

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MESSAGE
GOAL
PITCH
etc...
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IDEA 2

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MESSAGE
GOAL
PITCH
etc...
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IDEA 3

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MESSAGE
GOAL
PITCH
etc...
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IDEA 3

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MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4

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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4
IDEA 5

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MESSAGE
GOAL
PITCH
etc...
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IDEA 6

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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4
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MESSAGE
GOAL
PITCH
etc...
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IDEA 10IDEA 11
IDEA 13
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MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4
IDEA 5
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IDEA 10IDEA 11
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44. 44
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MESSAGE
GOAL
PITCH
etc...
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IDEA 3
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45. 45
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MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4
IDEA 5
IDEA 6
IDEA 7
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IDEA 10IDEA 11
IDEA 13
IDEA 12

46. 46
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4
IDEA 5
IDEA 6
IDEA 7
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IDEA 10IDEA 11
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47. 47
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
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IDEA 3
IDEA 4
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48. THEME
48
48
IN MY OWN HEAD.com@BigManMike

49. 49
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IN MY OWN HEAD.com@BigManMike
Shipping
Box
Nothing free
anymore!
Ship a
whole store
What
meathod of
shipping?
“Shit”
Ship
something
crazy
Pirates
Pirate Ship
Send a
Boat?
What do we
ship
Ship
People?
How long?
Sounds
Like?
FREE
SHIPPING

50. 50
50
IN MY OWN HEAD.com@BigManMike
Ship a
whole store
What
meathod of
shipping?
“Shit”
Ship
something
crazy
What do we
ship
Ship
People?
Sounds
Like?
FREE
SHIPPING

51. 51
51
IN MY OWN HEAD.com@BigManMike
“Shit”
Ship
something
crazy
What do we
ship
Sounds
Like?
FREE
SHIPPING

52. 52
52
IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

53. 53
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

54. 54
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

55. 55
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

56. 56
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

57. 57
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 5
IDEA 6
IDEA 10
IDEA 12

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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
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IDEA 10
IDEA 12

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MESSAGE
GOAL
PITCH
etc...
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IDEA 10
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61. STORY
61
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IN MY OWN HEAD.com@BigManMike

62. Relative problem solving
6262
IN MY OWN HEAD.com@BigManMike

63. Relative problem solving
63
You have a problem.
We have a solution.
63
IN MY OWN HEAD.com@BigManMike

64. 64
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MESSAGE
GOAL
PITCH
etc...
IDEA 3
IDEA 4
IDEA 5
IDEA 6
IDEA 10IDEA 11
IDEA 12

65. 65
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IN MY OWN HEAD.com@BigManMike
MESSAGE
GOAL
PITCH
etc...
IDEA 3
IDEA 4
IDEA 5
IDEA 6
IDEA 10IDEA 11
IDEA 12

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MESSAGE
GOAL
PITCH
etc...
IDEA 3
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IDEA 5
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IDEA 10IDEA 11
IDEA 12

67. 6767
POSITIVE
+
IN MY OWN HEAD.com@BigManMike

68. -
NEGATIVE
6868
POSITIVE
+
IN MY OWN HEAD.com@BigManMike

69. Opposition problem solving
6969
IN MY OWN HEAD.com@BigManMike

70. 7070
What
problem are
you trying to
solve?
IN MY OWN HEAD.com@BigManMike

71. How can you create
opposition or a theme
completely different
from their
problem...then relate
that to the consumer
with a TWIST?
7171
What
problem are
you trying to
solve?
IN MY OWN HEAD.com@BigManMike

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73. 7373
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83. More?
mike@inmyownhead.com
@bigmanmike
www.inmyownhead.com
83