The document discusses guidelines for designing effective newsletters. It notes that online newsletters have cost savings of 70-90% and are cheaper to produce than print newsletters. The document provides tips for newsletters such as writing attractive subject lines, ensuring content is useful and relevant, using images and colors effectively, and maintaining a consistent simple design and writing style. It also discusses layout options and factors readers consider like the sender and subject line.

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Newsletters
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Design:
Guidelines & Tips
PR Management & Strategies
Novemeber 7, 2012

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2 out 37 Newsletters Design: Guidelines & Tips
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We’ll discuss
print vs. online step 1: sign up step 2: read examples

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3 out 37 Newsletters Design: Guidelines & Tips
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print vs. online step 1: sign up step 2: read examples
▷ What is a newsletter?

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4 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ What is a newsletter?
▷ Distribution channels.

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5 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ What is a newsletter?
▷ Distribution channels.
▷ Layout & design differences.

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6 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
print vs. online step 1: sign up step 2: read examples

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7 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
print vs. online step 1: sign up step 2: read examples

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8 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
▷ Flexibility in production times.
print vs. online step 1: sign up step 2: read examples

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9 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
▷ Flexibility in production times.
▷ Measure return on investment (ROI) easier.
print vs. online step 1: sign up step 2: read examples

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10 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
▷ Flexibility in production times.
▷ Measure return on investment (ROI) easier.
▷ Track readers: Newsletter --> Web site.
print vs. online step 1: sign up step 2: read examples

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11 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
▷ Flexibility in production times.
▷ Measure return on investment (ROI) easier.
▷ Track readers: Newsletter --> Web site.
▷ Encourage to react & measure results.
print vs. online step 1: sign up step 2: read examples

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12 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
▷ Flexibility in production times.
▷ Measure return on investment (ROI) easier.
▷ Track readers: Newsletter --> Web site.
▷ Encourage to react & measure results.
▷ Easily communicate more often.
print vs. online step 1: sign up step 2: read examples

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13 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Benefits
online
newsletters
▷ Reported cost savings of 70-90%.
▷ Countless e-newsletters for < $200 per year.
▷ Flexibility in production times.
▷ Measure return on investment (ROI) easier.
▷ Track readers: Newsletter --> Web site.
▷ Encourage to react & measure results.
▷ Easily communicate more often.
▷ Ranked #3 as the most trustworthy and
the least annoying.
print vs. online step 1: sign up step 2: read examples

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14 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ Tell users what they will get.
print vs. online step 1: sign up step 2: read examples

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15 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ Tell users what they will get.
▷ Reward users for signing up.
print vs. online step 1: sign up step 2: read examples

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16 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ Tell users what they will get.
▷ Reward users for signing up.
▷ Preview your newsletter.
print vs. online step 1: sign up step 2: read examples

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17 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ Tell users what they will get.
▷ Reward users for signing up.
▷ Preview your newsletter.
▷ Keep questions short and simple.

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sign up step 1: sign up step 2: read examples
print vs. online step 1: sign up step 2: read examples

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19 out 37 Newsletters Design: Guidelines & Tips
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print vs. online step 1: sign up step 2: read examples
▷ The sender, to see if it is from someone they know.

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20 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ The sender, to see if it is from someone they know.
▷ The subject line, to see if it is of interest to them.

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21 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
print vs. online step 1: sign up step 2: read examples
▷ The sender, to see if it is from someone they know.
▷ The subject line, to see if it is of interest to them.
▷ The date, to see if the communication is up to date.

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22 out 37 Newsletters Design: Guidelines & Tips
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Tips
content
▷ Write an attractive subject line.
print vs. online step 1: sign up step 2: read examples

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23 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Tips
content
▷ Write an attractive subject line.
▷ Provide useful and well-written content.
print vs. online step 1: sign up step 2: read examples

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24 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Tips
content
▷ Write an attractive subject line.
▷ Provide useful and well-written content.
▷ Make content relevant to your readers.
print vs. online step 1: sign up step 2: read examples

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25 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Tips
content
▷ Write an attractive subject line.
▷ Provide useful and well-written content.
▷ Make content relevant to your readers.
▷ Offer exclusive deals.
print vs. online step 1: sign up step 2: read examples

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26 out 37 Newsletters Design: Guidelines & Tips
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Tips
design
▷ Keep it simple & straightforward.
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27 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
Tips
design
▷ Keep it simple & straightforward.
▷ Make good use of images, numbers & colors.
print vs. online step 1: sign up step 2: read examples

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28 out 37 Newsletters Design: Guidelines & Tips
­­— PR Management & Strategies
layout
▷ One-column.
▷ Multi-column.
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▷ Be creative and consistent in designing and writing your
newsletters.
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37. References
Electronic Newsletters for
Non-Profits. — Stan Skrabut
Thank you Email Newsletter Design:
for attention. Guidelines And Examples.
— Chui Chui Tan
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