Knowledge & Magic – significantly unfair competitive advance
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Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
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Knowledge & Magic – significantly unfair competitive advance
- 2. The most successful businesses and entrepreneurs are those who are fanatically excited about their own skills and equally honest and open about what they don't know.
- 3. “ WHAT GETS US INTO TROUBLE IS NOT WHAT WE DON’T KNOW. IT’S WHAT WE KNOW FOR SURE THAT JUST AIN’T SO.” – Mark Twain
- 4. You can’t build a successful brand by your self. The good thing is that you don’t have to do it by yourself.
- 5. Passion & Talent Passion & Talent Passion & Talent Passion & Talent Passion & Talent Passion & Talent OUR CREATIVE ROUND TABLE 1+1=11 YOUR OPERATIVE BUSINESS BOARD
- 6. Branding is nothing new. Yet, the expectations consumers have for products and services are higher than ever.
- 7. This is why your company, interested in long-term success, must create the most exciting brand experience possible.
- 9. Increasingly often, people value an all-encompassing branded experience above all else.
- 10. Managing a comprehensive branded experience is the key to standing out against your competition.
- 12. Centered by a comprehensive branded experience is a customer-oriented dialog.
- 13. It helps people commit to your business and better understand why, of all the products and services out there, they should choose yours.
- 14. True success can only originate from a thorough understanding of your business, a will to break your conventions and a desire to create greater value.
- 15. Shake the tree.
- 16. Knowledge is the ability to ask unprejudiced questions.
- 18. Markets never stop evolving. Building a brand is a life long journey.
- 20. The most fundamental ability is to understand and define the true needs of the clients. The most successful companies strive for customer delight and inspire in order to stand out.
- 21. Success does not come from selling products, services or techniques – it comes from providing experiences.
- 22. Actually, true success originates from the capability to make everybody else understand your business, getting them excited about it and making them spread the word on to others.
- 23. An excellent product or service and a good price-performance ratio alone is not enough.
- 24. Entrepreneurs need to build 4 brands.
- 26. Ponder less and do more.
- 27. Set a broad direction, put the right people behind it, and then work like crazy to execute better than everyone else, finding the best practices and improving on them every day.
- 28. Execution – not strategy – is where the rubber meets the road.
- 29. Create expectations and exceed them. In the end, this will lead to brand loyalty and positive word of mouth – to your success.
- 30. People don't have time for excessive contemplation. They need a clear and understandable reason to fit with their world view – and their decision is made.
- 31. Put simply, you just need to make more people understand who you are and why do you exist. And why that should matter to them.
- 32. This will draw committed clients, partners and employees to your brand. It will make you memorable and give your clients a reason to come back again. And again.
- 33. In order to create a unique branded experience, you must understand the big picture.
- 34. There is no elevator you can take up to success. You must climb the stairs.
- 36. A brand is the sum of its parts. Pay attention to details. Every last detail. Even the smallest ones.
- 37. In order to produce significantly unfair competitive advance – build and cultivate the brand as a whole.
- 38. Word of mouth Rating and reviews DesignSound Social responsibility Social media Management Networking Product or service assortment PR Trade shows Name Smell HR Store or office Community involvement Website Policies History Promotions Sponsorship Product quality Billing Packaging Proposals Presentation Loyalty program Marketing Customer service & support Point of sale BRAND TOUCH POINTS Brand identity Learderchip Corporate culture
- 39. With all brand touch points under your control, your brand can be even more than the sum of its parts: 1+1=11, Knowledge & a little bit of Magic.
- 40. Building a brand is a life long journey. It’s like raising kids – you can’t be a mother, father, sister, brother, friend, teacher, etc, by yourself.
- 41. You just can’t and you don’t even have to – so, collaborate with passion & talent.