This hands-on workshop focused on discussions about modern strategies and tactics for nonprofit and community groups to implement in order to create a bigger impact within their communities. The discussion centered around the use of social media and digital tools for: - Volunteer recruitment and retainment - Fundraising and membership - Driving offline participation - General relationship building - Content creation and curation - Building critical mass Our goal was for workshop attendees to have new, actionable and useful information that will help them be successful. The workshop was co-hosted and co-sponsored by EdAlliance, a valuable member of the NationBuilder community.

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Social Media
+
Digital Organizing
for Nonprofits
Juan Vasquez

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Hi, I’m Juan.

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411
- Food for thought
- Building support
- Content creation/curation

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Social media is like an “everyone is invited” party.
Food for thought

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Find others who care about what you care about.
Food for thought

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Build community, not short-term support.
Food for thought

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Building support
- Understand existing community & supporters
- Strive to connect offline and online support
- Allow leaders to emerge

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Building support
Support is not linear, be flexible.
Paths of engagement

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Building support - tactics
- DON’T just inform, drive dialogue
- DO Include calls to action, links to participate
- DON’T post the same content on all channels
- DO think about what online communities looks like

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Twitter Timeout:
“Support is not linear, be flexible & diversify ways
supporters can show love” @EdAlliance @nationbuilder
Extra points if you include a picture

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Content creation & curation
- Use personal stories to tell your org’s story
- Allow for leaders to emerge
- Make it easy

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Content creation & curation - tactics
- DO take screenshots
- DON’T steal privately-owned images
- DO build an online ambassadors team
- DON’T stop because you are scared
- DO diversify your content

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Content creation & curation - tactics

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Content creation & curation - tactics

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Closing thoughts
- Community and stories
- Leverage dialogue to build support
- Allow leaders to emerge
- Diversify opportunities to participate

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Let’s stay connected
@JuanSVas
jvasquez@nationbuilder.com