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SWOT & Market Segmentation prepped for URBAN TxT
1.
Mission & Vision Through
SWOT & Market Research
2.
Curriculum • Mission Statement •
Vision Statement • SWOT • Strengths • Weaknesses • Opportunities • Threats • Market Research
3.
Mission Statement organization’s purpose
and reason for existence URBAN TxT
4.
Vision Statement organization’s long-term view
of its future & the world it sees for itself
5.
SWOT Analysis Strengths Weaknesses Opportunities Threats
6.
Strengths Characteristics of an organization
that are natural advantages over others
7.
Weaknesses Characteristics of an organization that
are natural disadvantages compared to others
8.
Opportunities External elements NOT controlled
by an organization that could benefit it
9.
Threats External elements NOT
controlled by an organization that could harm it
10.
BASICSMarket Research Gathering relevant data
on your audience, competitors, industry, marketplace, business climate, etc.
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