The document discusses characteristics and views of Millennials born between 1982-2000. It notes that by 2025, Millennials will represent 75% of the global workforce. While connected digitally, Millennials can feel disconnected and have more virtual than real relationships. They are seen as nomadic, seeking global opportunities, and less committed to employers long-term. The document also discusses challenges banks face in appealing to Millennials, including showing care, going mobile, creating engaging experiences, differentiating, and leveraging social media.

1. @lopezsalaberry
Millennials
The future, today.

2. Juan Lopez
Salaberry
@lopezsalaberry
Partner 500 Startups
Global VC fund
Millennial :)

3. @lopezsalaberry
Millennials
Born between1982-2000
by 2025 we will represent 75% of the WW workforce
“entrepreneurs”
“tolerant”
“committed with society
and nature”
We are
Millennials: The future, today.

4. But… Why?
How did we get here?
@lopezsalaberryMillennials: The future, today.

5. They say…
While we are more connected, we get
more disconnected, we have more
virtual relations than real ones
First digital natives in history
81% have a Facebook profile
83% sleep next to their cellphone
@lopezsalaberryMillennials: The future, today.

6. They say…
We are not committed with our
employers, that we can´t (or won´t)
commit long time
Search for meaning has changed, from the outside to
something within
only 45% expect to receive Social Security benefits
during retirement
36% are married, an indicator of strapped finances
@lopezsalaberryMillennials: The future, today.

7. They say…
We are nomads, we seek global
opportunities
Historic unemployment of over 50% among young
professionals
homeownership is down, rent is up
@lopezsalaberryMillennials: The future, today.

8. They say…
We have a high sense of justice and
values.
Ideology is at the lowest ever
Corruption has become a
normal practice
@lopezsalaberryMillennials: The future, today.

9. They say…
We are tolerant
For the first time: two popes, and
kingdoms being passed on through living
successions
Highest ever levels of diversity
@lopezsalaberryMillennials: The future, today.

10. They say…
We were born in an era of economic
prosperity, where kids lived in comfortable
and safe homes
The most highly educated,
highly indebted generation in history
Median net worth is down 43% from Gen Xers
when they were under 35
@lopezsalaberryMillennials: The future, today.

11. What then?
would rather go to the dentist
than listen to what banks are
saying.
All 4 of the leading Banks are
among the 10 least loved
brands by Millennials.
71%
1. Show them you care

12. What then?
2. Go mobile
would be more excited about
a new offering in financial
services from GOOGLE,
AMAZON, APPLE, PAYPAL or
SQUARE than from their own
nationwide bank.
73%

13. What then?
3. Create engaging experiences
of Millennials would choose to
spend money on experiences
over buying something.
78%

14. What then?
1 in 3
are open to switching
banks in the next 90
days. “I don’t see
the difference between
my bank and all the
others.”
4. Differentiate

15. What then?
7 out of 10
Millennials consult,
react to or post
about products,
brands and
companies on
social media
5. Leverage social power

16. https://www.youtube.com/watch?v=fD1512_XJEw
“When we are no longer able to
change a situation, we are challenged
to change ourselves.”
― Viktor E. Frankl, Man's Search for Meaning