The document proposes Twitter channels for TV shows that would curate tweets from related stars, guest stars, directors, and producers during a show's air time. This would allow viewers to follow along with those involved with a show while watching. It suggests that channels could increase engagement for both Twitter and TV shows while opening opportunities for targeted advertising. Channels could also be used to share information during breaking news events. The document argues this would benefit Twitter, TV shows, talent, and advertisers through growing audiences and profits in a minimally intrusive way.