2. Where to Start?
Presenter Name : Company Name : Twitter Handle
@JoyanneHawkins
Find all Your GMB Listings!
3. How Does a Listing End up on Google?
@JoyanneHawkins
● Google creates listings based on data
providers (Ex: ExpressUpdate, Acxiom)
● Google users through Google Maps or
MapMaker
● Business owners/marketing companies
via Google My Business
6. Method 1: MapMaker Search
@JoyanneHawkins
● Google.com/MapMaker
● Search for the city the business is in.
● Search Variations of business name, phone #,
website.
7. Method 2: MapMaker Select a Place
@JoyanneHawkins
● Google.com/MapMaker
● Edit > Select a Place
● Click around the marker where the business in
● Right click the business name > Open link in new tab
8. Method 3: Maps Search
@JoyanneHawkins
● Maps.Google.com
● Search for the city the business is in.
● Start typing business name
9. Method 4: Google Search
@JoyanneHawkins
● Google.com
● Search for site:plus.google.com + phone # +
inurl:about + “review”
● Open each URL in new tab
10. Method 4: (Brand New Addition)
@JoyanneHawkins
● Google.com
● Search for inurl:google.com/maps + phone #
● Open each URL in new tab
11. Why Both?
@JoyanneHawkins
● Unverified listings don’t have Plus.Google.com
URLs
● I have only seen Google start indexing
google.com/maps URLs in the last month
Non-Verified Listings Verified Listings
14. Finding CID #
@JoyanneHawkins
• Right click > View
Page Source
• CTRL + F > “cid”:
• Long string of
numbers after
“cid”:
• "cid":"17974029029
8085994","infoWind
ow":
• Right click > View
Page Source
• CTRL + F > ludocid
• The CID will be the
string of numbers
after
“ludocidu003d and
before #lrd
• +80026u0026ludoc
idu003d376285149
384878007#lrdu00
From MapMaker From Maps
18. ● Multiple listings for the same
business. (unless you have multiple
actual storefronts that customers visit)
● Keyword stuffing in the business
name.
@JoyanneHawkins
Common Rules People Break
19. • URL is a redirect
• Business name contains keyword stuffing
• Multiple listings for the same business
Common Reasons why Listings get
Suspended
Soft Suspension = Listing Becomes Unverified
Create new Google account, re-verify the listing, stop breaking the rules
@JoyanneHawkins
20. • Address is virtual
• Business doesn’t exist (pure spam/lead generating
company)
Common Reasons why Listings get
Suspended
Hard Suspension = Listing No Longer Exists in Maps/Mapmaker
Further Reading:
@JoyanneHawkins
http://searchengineland.com/top-9-reasons-
google-suspends-local-listings-247394
23. 11don’t exist (7 removed as spam + 4
pending removals)
2edited to remove keyword stuffing
3actual legit company listings
@JoyanneHawkins
24. • A listing for an “SEO company” that was acquired by a
larger marketing company over a year ago
• A listing for a marketing company that tried to create a
new name for just their SEO product (they had 2
listings at their actual office)
• An SEO company that has all their employees work
remotely and was using each of their home addresses
to create multiple listings
• An SEO company who apparently exists in Square One
(a popular shopping mall)
• An SEO company that is at the same address as the
Fairmont Royal York Hotel
The Fake Crap
@JoyanneHawkins
25. Address
● Does what’s listed match the website?
● Check Street View. Does it show a UPS store or a
residential address? Is there any signage for the
business?
● Search the address on Google to see who else is using
it
Phone
● Call the phone number, see how they answer the
phone. Say you’re calling to get directions.
• Call from Gmail so they can’t call back
Investigating
@JoyanneHawkins
26. Investigating
Business Name
● Check what’s on signage (street view, drive there take
pics)
● How do they answer the phone?
● Check the Secretary of State Website to see what their
business license says
○ NPPES is great for medical industry
@JoyanneHawkins
27. Where to Report?
✓ Make Edits in Google Maps (email
confirmation)
✓ MapMaker Forum (after 7 days).
Better for unverified listings
✓ Google My Business Forum
Better for verified listings
@JoyanneHawkins
28. How to Edit
● If listing is fake (address doesn’t exist) or a verified
duplicate > Places is Closed > Spam
● Unverified duplicate > Place is Closed > Duplicate
● Keyword Stuffing > submit edit to correct business
name
@JoyanneHawkins
Further Reading:
http://www.joyannehawkins.com/ultimate-
guide-fighting-spam-google-maps/
30. Additional Name Spam
@JoyanneHawkins
Source: http://www.localsearchforum.com/google-local-
hall-shame/37837-how-score-google-maps-one-box-
cheat.html
● These only show up in MapMaker.
32. It Never Ends...
@JoyanneHawkins
● Prepare for the listing to
be reinstated after it’s
been removed.
● GMB Forum > best place
to report this.
More Reading:
http://searchengineland.com/g
ot-spam-google-my-business-
doesnt-care-249072
34. “Google My Business phone support is telling me my
ranking is dropping because I’m not posting on
Google Plus”
@JoyanneHawkins
35. 1. Twitter: https://twitter.com/GoogleMyBiz
2. Facebook:https://www.facebook.com/googlemybusiness
3. Forum: https://www.en.advertisercommunity.com/t5/Google-My-Business/ct-p/GMB#
4. Phone Support: https://support.google.com/business/contact/business_c2c_l?hl=en&rd=2#cft=5
@JoyanneHawkins
New!
Keep in mind you will only hear from them during business hours (PST)
✓ Faster (no repeating yourself,
spelling out words on the
phone…etc)
✓ You get someone in the USA,
not India
✓ Better & more accurate advice
38. Presenter Name : Company Name : Twitter Handle
What Listings are Allowed?
• Solo-practitioners are only allowed
one listing total
• Allstate: Bob Smith
• ABC Dental: Dr Bob Smith
• Public-facing professionals are
allowed their own listing (ex:
lawyers, doctors, realtors)
• Support staff should not have
listings
• If a professional works out of more
than 1 office, they can have 1 listing
per location
Best Scenario
@JoyanneHawkins
39. Presenter Name : Company Name : Twitter Handle
Strategies to Use
• Find out which listing is currently ranking highest and
make it the primary listing you try to get reviews on.
• Try to keep categories from overlapping as much as
possible
• When categories do overlap (ex: 2 dentists), minimize
the profile that ranks lowest.
• Removing the website is a great way to minimize
@JoyanneHawkins
40. Example:
Listing Category Website Field
Law Firm Law Firm, Lawyer Domain.com (homepage)
Lawyer A Personal Injury Lawyer Domain.com/personal-injury-page
Lawyer B Criminal Justice Attorney Domain.com/criminal-law-page
Lawyer C Divorce Lawyer Domain.com/divorce-lawyer-page
*Check which page Google currently ranks highest organically for that term
@JoyanneHawkins
41. What About Ex-Employees?
To fix it, contact Google My Business via Twitter Support or Facebook
Support and asked them to mark the practitioner listing as moved to the
practice listing.
@JoyanneHawkins
42. The “Moved” Feature
@JoyanneHawkins
• Only GMB can do this.
• It takes the “old” address on Maps and 302’s it to
the new location
• The “old” listing will completely vanish from
Google Search and Google Maps, making it
impossible for customers to accidentally see.
• Since the listing doesn’t show up anywhere, the
“Permanently closed” message won’t show up
anywhere, either.
• Reviews from the closed listing will transfer to the
new listing (double-check to make sure that
happens).
48. Presenter Name : Company Name : Twitter Handle
Your Website is the Most Authoritative
Citation!
http://imprezziomarketing.com/seo-
blog/seo/why-the-does-google-keep-updating-
my-business-hours-a-case-study/
Further Reading:
@JoyanneHawkins
50. @JoyanneHawkins
Located In Feature
• Only GMB can do this
• It’s possible you might be
able to remove it from a
Google Maps edit (I have
not tested)
53. @JoyanneHawkins
Menu Links
• If you cannot get the listing updated, remove it from the
GMB listing
• In edit mode in GMB: click “Report problems…”
Or go here:
https://support.google.com/business/contact/local_pages_editing_help
• Check the “menu URL” box