Learn how nonprofit, YWAM, improved their leads by 400% with Cirrus Insight.

1. How a Nonprofit Improved Their Leads by 400%:
A Case Study

2. Introducing YWAM
YWAM (Youth with a Mission) Townsville
office is a non-profit in Australia that works
“in partnership with education and Govern-
ment authorities to help instill purpose and
hope in the youth of North Queensland.”
Dennis Cole, Information Technology
Specialst
Their other focus is on providing medical ships to Papua New Guinea which has
significant health challenges. “Five women die in childbirth every day, 1 in 13
children die before the age of five, and 84% of the population live in rural areas.”
YWAM organizes ships of medical professionals and other volunteers to reach
these isolated areas and provide care.
I talked to Dennis Cole, the Information
Technology Specialist, for the YWAM
Townsend office to learn how Cirrus
Insight has become crucial for helping
their mission.

3. Early Adoption of Cirrus Insight
YWAM has been using Cirrus Insight for over
four years. They were one of the earliest
adopters, and started using the app in January
of 2012 after the app had only been out for a
couple months.
“When we first started the BBC email address
was the only way to add emails to Salesforce,”
Cole said. “But we continued to believe in
something better, and kept an eye on the
AppExchange.”
When Cirrus was spotted, Cole had a chat
with Cirrus Co-Founder, Brandon Bruce, and
then gave it a try.
He was immediately impressed with how well
Cirrus worked for the whole team as well as
how easy the install was.
“You just login to Salesforce and press a
button, and no training was required,” Cole
said. The team was quickly adding emails to
Salesforce and could double-check with a
glance.

4. Essential for Their Non-Profit Work
Before Cirrus, everything had to be
logged manually. It’s essential for the
volunteer workforce to never let any-
thing fall through the cracks. However,
the manual process for logging work
correctly took just as long as doing the
work.
Four hours every day could be done working and then four hours needed to be spent
logging.
Cirrus eliminated the tedious data logging process, and since then there has been a
great relationship between the two organizations.
“The biggest thing with Cirrus has been them constantly developing as soon as we
mention a need. There’s immediately a new update that can do it,” Cole said.” “We
never looked elsewhere, because Cirrus does it so well.”
All the new updates since 2012 have made their workflow even more efficient.
“A person has an inbox full of inquires, they sort them, and get in touch. Then they can
follow up easily with templates, send, auto-log, and get onto next email.”
When a person replies, the past conversation is right there and even a new volunteer
can pick up the personal relationship. A single volunteer on the team is now able to
handle up to 60 relationships at a time.
“We have grown from around 100 leads a month to over 400 leads a month. We would
not be able to sustain that much growth without the help of Cirrus.”