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Fever
  In The
The Negotiation
The Backstory
The Backstory
• Current company tour: Fever in the
  Funkhouse
The Backstory
The Backstory
•   Previous show - Fever In The Funkhouse -
    Horsefeathers (Sarasota, Fl)

•   Billed as “EDM group of DJs/ Producers w/live
    MC”
    •   All info sent to club stated this

        •   Previous shows, DJ mixes, etc

•   For unknown reasons, thought we were a “Live
    hip-hop act”
The Backstory
The Backstory
The Backstory
•   Owners claim $4,000 in lost profit due to our
    company being there
    •   Club was packed entire night

        •   Girls drank free all night

            •   Possible reason for any loss of profit?

•   Owners finally paid
    •   Last straw, changes needed
The Backstory
The Backstory
•   Over past year, shows have become more tailored
    •   More of what the crowd wants

        •   Brings more people back to later shows

        •   keeps patrons in bar

        •   Makes us look good!

    •   Regardless, some owners try to get out of paying

        •   Contracts needed
•   Located in Jacksonville, Fl

•   General Manager - Gary Oglesby

•   High-class lounge
     •   “Experience the fusion of beautiful people and
         unrivaled music in a lavish ultra modern setting”
Importance of this
                  Show
•       Debut appearance of “The Booty Cartel”
    •    Hip-hop/Mash-up duo

•       First Contracted show
    •    Ensure we get paid what we agreed upon
The Negotiation
The Negotiation
•   Mainly done via e-mail
    •   Initial contact made mid-December

        •   Interest in adding Tera Nova to current tour

            •   Sent proposal including:

                •   Schedule of artists

                •   Entire night’s entertainment (VJ, MC)

                •   price tag

                    •   $250
The Negotiation
The Negotiation
•   Requested date in February
    •   Offered February 20th or 27th

        •   Show at The Haven on February 25th

            •   (Ladies night, $5 entry)

            •   Went w/ Feb. 20

            •   Based on detail of proposal, GM more than happy to
                accomodate

                •   Begun work on flier
The Flier
The Flier
The Flier
The Contract
The Contract
                                    !
                                !
                                !

                                                                 !"#$#%&%"'()**+,"#(-*"'.$/'(!


                                 !




•
                                 "#!?@AB!CDE?FGC?!1-(!&2'!,'(+-%)/!+'(H*4'+!-1!&2'!$%&'(&)*%'(+!5'+4(*.'5!.'/-3!*+!9)5'!&2*+!
                                 5)0<!0!)12314(56<!7585<!.'&3''%!9!13(:;<3(=;2:>!!<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!)%5!


    While waiting for            2'(')1&'(!('1'(('5!&-!)+!I76(42)+'(I!)%5!?2@!(!:9!193A:?!:9!J4-//'4&*H'/0!-(!*%5*H*56)//0!
                                 ('1'(('5!&-!)+!I$%&'(&)*%'(IK<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!L(-6,!M')5'(#!!
                                 N#!O)&'J+K!-1!$%8)8'9'%&J+KP!0!)12314(75B(7585!!
                                 !
                                 !


    approval of flier, got to
                                 Q#!7'(1-(9)%4'!?*9'+P!!77C55D5EC55!!!!J"R7STQGSK!!
                                 !
                                 U#!$%8)8'9'%&!?0,'!)%5!O'+4(*,&*-%P!-=2)(!<!:9!!
                                 !
                                V#!M-4)&*-%!-1!$%8)8'9'%&P!!?$FG!EDWG!MDXEL$<!YNRZ!7@AMMA7B!@[<!BXA?$!]!


    work on contract            !
                                !
                                         !        !       !       ^GC_BDEWAMM$<!`M!!QNNVZ!

                                Z#!D&2'(!?'(9+!-(!C-%5*&*-%+P!:;(!:9!193A:!1F(GA==()!(>A<!:(3()31(93)(
                                9;()!(93H!:(;00(;0(9;93=(I34?!:9(J2!(9;(?2@!(!:9!193A:?!:9K(
                                3==(!:9!193A:!1F(GA==(I1;<AJ!(9L!A1(;G:(?!3:F(;0(I34?!:9(0;1(
                                9L!A1(;G:()31(93)FK(
                                !
                                ]#!C-%&()4&!7(*4'P!       M765K55(2F!
                                !
                                Y#!7)09'%&+!&-!.'!9)5'!)+!1-//-3+P!!

                                        .K!02==!aGMGEC$!9)5'!,)0)./'!&-!?2@!(!:9!193A:?!:9bL(-6,!M')5'(c!56'!
                                        6,-%!)((*H)/!)&!&2'!'%8)8'9'%&!&-!M')5'(!*%!!
                                        CGB@!d!CGB@A$F:B!C@$C_!d!SDE$!DFO$F!!!!!J4*(4/'!-%'K#!!

                                 e#!?2*+!)8(''9'%&!-1!&2'!$%&'(&)*%'(!&-!,'(1-(9!*+!+6.>'4&!&-!,(-H'%!5'&'%&*-%!.0!+*4=%'++<!
                                 )44*5'%&+<!(*-&+<!+&(*='+<!',*5'9*4+<!'f&('9'!-(!5)%8'(-6+!3')&2'(!4-%5*&*-%+<!)4&+!-1!L-5<!-(!)%0!
                                 -&2'(!/'8*&*9)&'!4-%5*&*-%+!.'0-%5!$%&'(&)*%'(:+!4-%&(-/#!!
                                 !
                               "R#!?2'!$%&'(&)*%'(!)4&+!)+!*%5','%5'%&!4-%&()4&-(<!)%5!%-&!)+!'9,/-0''!-1!&2'!76(42)+'(#!!
                               !
                               ""#!$%&'(&)*%'(+!)('!('+,-%+*./'!-%/0!1-(!&2'*(!-3%!4-%564&#!76(42)+'(!)8(''+!&-!,)0!1-(!)//!
                               5)9)8'!5-%'!&-!$%&'(&)*%'(:+!';6*,9'%&!56'!&-!&2'!3(-%816/!)4&!-1!76(42)+'(<!*&+!'9,/-0''+<!
                               )8'%&+!-(!86'+&+#!76(42)+'(!)++69'+!)//!(*+=!-1!&2'!'%8)8'9'%&!)%5!+2)//!*%5'9%*10!)%5!2-/5!
                               '%&'(&)*%'(!2)(9/'++!)8)*%+&!)%0!4/)*9+!-(!/'8)/!)4&*-%+!.(-682&!)8)*%+&!$%&'(&)*%'(!)(*+*%8!-6&!-1!
                               ,'(+-%)/!*%>6(0!-(!,(-,'(&0!5)9)8'!-446((*%8!)&!&2'!'%8)8'9'%&!32*42!*+!%-&!4)6+'5!.0!&2'!
                               $%&'(&)*%'(#!!
                               !
                               "N#!?2*+!4-%&()4&!*+!8-H'(%'5!.0!&2'!/)3+!-1!&2'!B&)&'!-1!`/-(*5)#!G%0!4/)*9!('8)(5*%8!&2*+!4-%&()4&!
                               +2)//!.'!('+-/H'5!.0!)(.*&()&*-%!*%!;13:>!!C-6%&0!*%!)44-(5)%4'!3*&2!&2'!F6/'+!-1!&2'!G9'(*4)%!
                               G(.*&()&*-%!G++-4*)&*-%#!?2'!>6589'%&!-1!&2'!G(.*&()&-(!+2)//!.'!.*%5*%8!-%!)//!,)(&*'+!2'('&-#!?2'!
                               /-+*%8!,)(&0!*%!)(.*&()&*-%!,(-4''5*%8+!+2)//!.'!/*)./'!1-(!(')+-%)./'!)&&-(%'0!1''+!*%46(('5!.0!&2'!
                               ,('H)*/*%8!,)(&0#!!
                               !
The Contract
                                    !
                                !
                                !

                                                                 !"#$#%&%"'()**+,"#(-*"'.$/'(!


                                 !




•
                                 "#!?@AB!CDE?FGC?!1-(!&2'!,'(+-%)/!+'(H*4'+!-1!&2'!$%&'(&)*%'(+!5'+4(*.'5!.'/-3!*+!9)5'!&2*+!
                                 5)0<!0!)12314(56<!7585<!.'&3''%!9!13(:;<3(=;2:>!!<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!)%5!


    While waiting for            2'(')1&'(!('1'(('5!&-!)+!I76(42)+'(I!)%5!?2@!(!:9!193A:?!:9!J4-//'4&*H'/0!-(!*%5*H*56)//0!
                                 ('1'(('5!&-!)+!I$%&'(&)*%'(IK<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!L(-6,!M')5'(#!!
                                 N#!O)&'J+K!-1!$%8)8'9'%&J+KP!0!)12314(75B(7585!!
                                 !
                                 !


    approval of flier, got to
                                 Q#!7'(1-(9)%4'!?*9'+P!!77C55D5EC55!!!!J"R7STQGSK!!
                                 !
                                 U#!$%8)8'9'%&!?0,'!)%5!O'+4(*,&*-%P!-=2)(!<!:9!!
                                 !
                                V#!M-4)&*-%!-1!$%8)8'9'%&P!!?$FG!EDWG!MDXEL$<!YNRZ!7@AMMA7B!@[<!BXA?$!]!


    work on contract            !
                                !
                                         !        !       !       ^GC_BDEWAMM$<!`M!!QNNVZ!

                                Z#!D&2'(!?'(9+!-(!C-%5*&*-%+P!:;(!:9!193A:!1F(GA==()!(>A<!:(3()31(93)(
                                9;()!(93H!:(;00(;0(9;93=(I34?!:9(J2!(9;(?2@!(!:9!193A:?!:9K(
                                3==(!:9!193A:!1F(GA==(I1;<AJ!(9L!A1(;G:(?!3:F(;0(I34?!:9(0;1(
                                9L!A1(;G:()31(93)FK(
                                !
                                ]#!C-%&()4&!7(*4'P!       M765K55(2F!
                                !
                                Y#!7)09'%&+!&-!.'!9)5'!)+!1-//-3+P!!

                                        .K!02==!aGMGEC$!9)5'!,)0)./'!&-!?2@!(!:9!193A:?!:9bL(-6,!M')5'(c!56'!
                                        6,-%!)((*H)/!)&!&2'!'%8)8'9'%&!&-!M')5'(!*%!!
                                        CGB@!d!CGB@A$F:B!C@$C_!d!SDE$!DFO$F!!!!!J4*(4/'!-%'K#!!

                                 e#!?2*+!)8(''9'%&!-1!&2'!$%&'(&)*%'(!&-!,'(1-(9!*+!+6.>'4&!&-!,(-H'%!5'&'%&*-%!.0!+*4=%'++<!
                                 )44*5'%&+<!(*-&+<!+&(*='+<!',*5'9*4+<!'f&('9'!-(!5)%8'(-6+!3')&2'(!4-%5*&*-%+<!)4&+!-1!L-5<!-(!)%0!
                                 -&2'(!/'8*&*9)&'!4-%5*&*-%+!.'0-%5!$%&'(&)*%'(:+!4-%&(-/#!!
                                 !
                               "R#!?2'!$%&'(&)*%'(!)4&+!)+!*%5','%5'%&!4-%&()4&-(<!)%5!%-&!)+!'9,/-0''!-1!&2'!76(42)+'(#!!
                               !
                               ""#!$%&'(&)*%'(+!)('!('+,-%+*./'!-%/0!1-(!&2'*(!-3%!4-%564&#!76(42)+'(!)8(''+!&-!,)0!1-(!)//!
                               5)9)8'!5-%'!&-!$%&'(&)*%'(:+!';6*,9'%&!56'!&-!&2'!3(-%816/!)4&!-1!76(42)+'(<!*&+!'9,/-0''+<!
                               )8'%&+!-(!86'+&+#!76(42)+'(!)++69'+!)//!(*+=!-1!&2'!'%8)8'9'%&!)%5!+2)//!*%5'9%*10!)%5!2-/5!
                               '%&'(&)*%'(!2)(9/'++!)8)*%+&!)%0!4/)*9+!-(!/'8)/!)4&*-%+!.(-682&!)8)*%+&!$%&'(&)*%'(!)(*+*%8!-6&!-1!
                               ,'(+-%)/!*%>6(0!-(!,(-,'(&0!5)9)8'!-446((*%8!)&!&2'!'%8)8'9'%&!32*42!*+!%-&!4)6+'5!.0!&2'!
                               $%&'(&)*%'(#!!
                               !
                               "N#!?2*+!4-%&()4&!*+!8-H'(%'5!.0!&2'!/)3+!-1!&2'!B&)&'!-1!`/-(*5)#!G%0!4/)*9!('8)(5*%8!&2*+!4-%&()4&!
                               +2)//!.'!('+-/H'5!.0!)(.*&()&*-%!*%!;13:>!!C-6%&0!*%!)44-(5)%4'!3*&2!&2'!F6/'+!-1!&2'!G9'(*4)%!
                               G(.*&()&*-%!G++-4*)&*-%#!?2'!>6589'%&!-1!&2'!G(.*&()&-(!+2)//!.'!.*%5*%8!-%!)//!,)(&*'+!2'('&-#!?2'!
                               /-+*%8!,)(&0!*%!)(.*&()&*-%!,(-4''5*%8+!+2)//!.'!/*)./'!1-(!(')+-%)./'!)&&-(%'0!1''+!*%46(('5!.0!&2'!
                               ,('H)*/*%8!,)(&0#!!
                               !
Issues
Issues
•   Fliers did not make it to the venue in time
    •   Did not get to Jacksonville until 1 1/2 weeks ago, to
        venue Wednesday before show

        •   Not known in Jacksonville, most marketing
            occurred online

            •   Were not paid $80 reimbursement for fliers

            •   Fliers were used to give to fans to find us online and
                “get to know us”

                •   proved useful in the long-run
Issues
Issues

•   Printer messed up flier
    •   Printed back side on both sides

        •   Currently seeking reimbursement for misprint
Interests & Positions
Interests & Positions
•   Tera Nova lounge
    •   As many patrons as possible, drinking as much alcohol
        as possible

        •   Had to equal what they would normally make on a
            Saturday night

•   Muze Entertainment
    •   Increase fanbase

    •   Another successful show

        •   New venue for future shows

        •   PAYMENT!!!
BATNA
BATNA

•   Previous shows in Jacksonville at other venues allow
    for other possibilities for show
    •   Buckets - Jax Beach

        •   Summer 2008 bi-monthly weekend residency (June-August)
Emotions
Emotions
•   Most emotions taken out of negotiation due to use
    of e-mail
    •   Made sure to appear happy & professional throughout

        •   Ensure eagerness to work with us

    •   Initial e-mail, sent around holidays, made sure to
        wish whoever read it Happy Holidays
        •   Also made sure to “stroke” their ego

            •   “No other venue we’ve looked at measures up
                to Tera Nova”

            •   “We look forward to your response”
Key Emotions
Key Emotions

•   Appreciation
Key Emotions

•   Appreciation

•   Affiliation
Key Emotions

•   Appreciation

•   Affiliation
    •   Company
Key Emotions

•   Appreciation

•   Affiliation
    •   Company

    •   Venue
Research
Research
•   Muze Entertainment
    •   Checked other venues

    •   Other Event-Booking contracts

•   Tera Nova Lounge
    •   Us
How’d it go?
How’d it go?
How’d it go?
Conclusion
Conclusion
•   Still have issues “in the heat of the moment”
    •   Need to believe in my abilities more

•   Very pleased with how everything was handled,
    regardless of certain actions

•   Feel this is the beginning of a “new era” for my
    company
    •   Finally becoming a legitimate organization
THANK
 YOU!

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NDM Presentation

  • 1.
  • 2. Fever In The The Negotiation
  • 4. The Backstory • Current company tour: Fever in the Funkhouse
  • 6. The Backstory • Previous show - Fever In The Funkhouse - Horsefeathers (Sarasota, Fl) • Billed as “EDM group of DJs/ Producers w/live MC” • All info sent to club stated this • Previous shows, DJ mixes, etc • For unknown reasons, thought we were a “Live hip-hop act”
  • 9. The Backstory • Owners claim $4,000 in lost profit due to our company being there • Club was packed entire night • Girls drank free all night • Possible reason for any loss of profit? • Owners finally paid • Last straw, changes needed
  • 11. The Backstory • Over past year, shows have become more tailored • More of what the crowd wants • Brings more people back to later shows • keeps patrons in bar • Makes us look good! • Regardless, some owners try to get out of paying • Contracts needed
  • 12.
  • 13. Located in Jacksonville, Fl • General Manager - Gary Oglesby • High-class lounge • “Experience the fusion of beautiful people and unrivaled music in a lavish ultra modern setting”
  • 14. Importance of this Show • Debut appearance of “The Booty Cartel” • Hip-hop/Mash-up duo • First Contracted show • Ensure we get paid what we agreed upon
  • 16. The Negotiation • Mainly done via e-mail • Initial contact made mid-December • Interest in adding Tera Nova to current tour • Sent proposal including: • Schedule of artists • Entire night’s entertainment (VJ, MC) • price tag • $250
  • 18. The Negotiation • Requested date in February • Offered February 20th or 27th • Show at The Haven on February 25th • (Ladies night, $5 entry) • Went w/ Feb. 20 • Based on detail of proposal, GM more than happy to accomodate • Begun work on flier
  • 23. The Contract ! ! ! !"#$#%&%"'()**+,"#(-*"'.$/'(! ! • "#!?@AB!CDE?FGC?!1-(!&2'!,'(+-%)/!+'(H*4'+!-1!&2'!$%&'(&)*%'(+!5'+4(*.'5!.'/-3!*+!9)5'!&2*+! 5)0<!0!)12314(56<!7585<!.'&3''%!9!13(:;<3(=;2:>!!<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!)%5! While waiting for 2'(')1&'(!('1'(('5!&-!)+!I76(42)+'(I!)%5!?2@!(!:9!193A:?!:9!J4-//'4&*H'/0!-(!*%5*H*56)//0! ('1'(('5!&-!)+!I$%&'(&)*%'(IK<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!L(-6,!M')5'(#!! N#!O)&'J+K!-1!$%8)8'9'%&J+KP!0!)12314(75B(7585!! ! ! approval of flier, got to Q#!7'(1-(9)%4'!?*9'+P!!77C55D5EC55!!!!J"R7STQGSK!! ! U#!$%8)8'9'%&!?0,'!)%5!O'+4(*,&*-%P!-=2)(!<!:9!! ! V#!M-4)&*-%!-1!$%8)8'9'%&P!!?$FG!EDWG!MDXEL$<!YNRZ!7@AMMA7B!@[<!BXA?$!]! work on contract ! ! ! ! ! ^GC_BDEWAMM$<!`M!!QNNVZ! Z#!D&2'(!?'(9+!-(!C-%5*&*-%+P!:;(!:9!193A:!1F(GA==()!(>A<!:(3()31(93)( 9;()!(93H!:(;00(;0(9;93=(I34?!:9(J2!(9;(?2@!(!:9!193A:?!:9K( 3==(!:9!193A:!1F(GA==(I1;<AJ!(9L!A1(;G:(?!3:F(;0(I34?!:9(0;1( 9L!A1(;G:()31(93)FK( ! ]#!C-%&()4&!7(*4'P! M765K55(2F! ! Y#!7)09'%&+!&-!.'!9)5'!)+!1-//-3+P!! .K!02==!aGMGEC$!9)5'!,)0)./'!&-!?2@!(!:9!193A:?!:9bL(-6,!M')5'(c!56'! 6,-%!)((*H)/!)&!&2'!'%8)8'9'%&!&-!M')5'(!*%!! CGB@!d!CGB@A$F:B!C@$C_!d!SDE$!DFO$F!!!!!J4*(4/'!-%'K#!! e#!?2*+!)8(''9'%&!-1!&2'!$%&'(&)*%'(!&-!,'(1-(9!*+!+6.>'4&!&-!,(-H'%!5'&'%&*-%!.0!+*4=%'++<! )44*5'%&+<!(*-&+<!+&(*='+<!',*5'9*4+<!'f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`/-(*5)#!G%0!4/)*9!('8)(5*%8!&2*+!4-%&()4&! +2)//!.'!('+-/H'5!.0!)(.*&()&*-%!*%!;13:>!!C-6%&0!*%!)44-(5)%4'!3*&2!&2'!F6/'+!-1!&2'!G9'(*4)%! G(.*&()&*-%!G++-4*)&*-%#!?2'!>6589'%&!-1!&2'!G(.*&()&-(!+2)//!.'!.*%5*%8!-%!)//!,)(&*'+!2'('&-#!?2'! /-+*%8!,)(&0!*%!)(.*&()&*-%!,(-4''5*%8+!+2)//!.'!/*)./'!1-(!(')+-%)./'!)&&-(%'0!1''+!*%46(('5!.0!&2'! ,('H)*/*%8!,)(&0#!! !
  • 24. The Contract ! ! ! !"#$#%&%"'()**+,"#(-*"'.$/'(! ! • "#!?@AB!CDE?FGC?!1-(!&2'!,'(+-%)/!+'(H*4'+!-1!&2'!$%&'(&)*%'(+!5'+4(*.'5!.'/-3!*+!9)5'!&2*+! 5)0<!0!)12314(56<!7585<!.'&3''%!9!13(:;<3(=;2:>!!<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!)%5! While waiting for 2'(')1&'(!('1'(('5!&-!)+!I76(42)+'(I!)%5!?2@!(!:9!193A:?!:9!J4-//'4&*H'/0!-(!*%5*H*56)//0! ('1'(('5!&-!)+!I$%&'(&)*%'(IK<!(',('+'%&'5!.0!&2'!6%5'(+*8%'5!L(-6,!M')5'(#!! N#!O)&'J+K!-1!$%8)8'9'%&J+KP!0!)12314(75B(7585!! ! ! approval of flier, got to Q#!7'(1-(9)%4'!?*9'+P!!77C55D5EC55!!!!J"R7STQGSK!! ! U#!$%8)8'9'%&!?0,'!)%5!O'+4(*,&*-%P!-=2)(!<!:9!! ! V#!M-4)&*-%!-1!$%8)8'9'%&P!!?$FG!EDWG!MDXEL$<!YNRZ!7@AMMA7B!@[<!BXA?$!]! work on contract ! ! ! ! ! ^GC_BDEWAMM$<!`M!!QNNVZ! Z#!D&2'(!?'(9+!-(!C-%5*&*-%+P!:;(!:9!193A:!1F(GA==()!(>A<!:(3()31(93)( 9;()!(93H!:(;00(;0(9;93=(I34?!:9(J2!(9;(?2@!(!:9!193A:?!:9K( 3==(!:9!193A:!1F(GA==(I1;<AJ!(9L!A1(;G:(?!3:F(;0(I34?!:9(0;1( 9L!A1(;G:()31(93)FK( ! ]#!C-%&()4&!7(*4'P! M765K55(2F! ! Y#!7)09'%&+!&-!.'!9)5'!)+!1-//-3+P!! .K!02==!aGMGEC$!9)5'!,)0)./'!&-!?2@!(!:9!193A:?!:9bL(-6,!M')5'(c!56'! 6,-%!)((*H)/!)&!&2'!'%8)8'9'%&!&-!M')5'(!*%!! CGB@!d!CGB@A$F:B!C@$C_!d!SDE$!DFO$F!!!!!J4*(4/'!-%'K#!! e#!?2*+!)8(''9'%&!-1!&2'!$%&'(&)*%'(!&-!,'(1-(9!*+!+6.>'4&!&-!,(-H'%!5'&'%&*-%!.0!+*4=%'++<! )44*5'%&+<!(*-&+<!+&(*='+<!',*5'9*4+<!'f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`/-(*5)#!G%0!4/)*9!('8)(5*%8!&2*+!4-%&()4&! +2)//!.'!('+-/H'5!.0!)(.*&()&*-%!*%!;13:>!!C-6%&0!*%!)44-(5)%4'!3*&2!&2'!F6/'+!-1!&2'!G9'(*4)%! G(.*&()&*-%!G++-4*)&*-%#!?2'!>6589'%&!-1!&2'!G(.*&()&-(!+2)//!.'!.*%5*%8!-%!)//!,)(&*'+!2'('&-#!?2'! /-+*%8!,)(&0!*%!)(.*&()&*-%!,(-4''5*%8+!+2)//!.'!/*)./'!1-(!(')+-%)./'!)&&-(%'0!1''+!*%46(('5!.0!&2'! ,('H)*/*%8!,)(&0#!! !
  • 26. Issues • Fliers did not make it to the venue in time • Did not get to Jacksonville until 1 1/2 weeks ago, to venue Wednesday before show • Not known in Jacksonville, most marketing occurred online • Were not paid $80 reimbursement for fliers • Fliers were used to give to fans to find us online and “get to know us” • proved useful in the long-run
  • 28. Issues • Printer messed up flier • Printed back side on both sides • Currently seeking reimbursement for misprint
  • 30. Interests & Positions • Tera Nova lounge • As many patrons as possible, drinking as much alcohol as possible • Had to equal what they would normally make on a Saturday night • Muze Entertainment • Increase fanbase • Another successful show • New venue for future shows • PAYMENT!!!
  • 31. BATNA
  • 32. BATNA • Previous shows in Jacksonville at other venues allow for other possibilities for show • Buckets - Jax Beach • Summer 2008 bi-monthly weekend residency (June-August)
  • 34. Emotions • Most emotions taken out of negotiation due to use of e-mail • Made sure to appear happy & professional throughout • Ensure eagerness to work with us • Initial e-mail, sent around holidays, made sure to wish whoever read it Happy Holidays • Also made sure to “stroke” their ego • “No other venue we’ve looked at measures up to Tera Nova” • “We look forward to your response”
  • 36. Key Emotions • Appreciation
  • 37. Key Emotions • Appreciation • Affiliation
  • 38. Key Emotions • Appreciation • Affiliation • Company
  • 39. Key Emotions • Appreciation • Affiliation • Company • Venue
  • 41. Research • Muze Entertainment • Checked other venues • Other Event-Booking contracts • Tera Nova Lounge • Us
  • 46. Conclusion • Still have issues “in the heat of the moment” • Need to believe in my abilities more • Very pleased with how everything was handled, regardless of certain actions • Feel this is the beginning of a “new era” for my company • Finally becoming a legitimate organization

Notas do Editor