Whatever You Do Don't Stop; A Case For Continuing Marketing Through These Crazy Times

Whatever You
Do, Don’t Stop!
‘A Case For Continuing To Market
Through These Crazy Times’
Co-Hosted By:

Digital Marketing Strategist, Joe has been
helping businesses “Be Seen” and “Be
Heard” for more than 20 years.
Industries Served:
Service
Hospitality
Manufacturing
Not-for-Profit
Publishing
Memberships:
Crossroads Chamber
Valparaiso Chamber
Crown Point Chamber
Arlington Heights Chamber
The GOA Regional Business Association
Crises Survived To Date:
Ebola
H1N1
Great Recession
Challenger
COVID-19
My Why:

A SMOOTH SEA NEVER MADE A SKILLED SAILOR
Franklin D. Roosevelt

Agenda:
-Crisis Communications
-Social Media Opportunities
-Things You Can Do To Help Your
Online Presence
-Industry Specific Examples
*Service
*Restaurant
*Manufacturing
-Q&A
www.jrsmarcom.com 312-339-9359 jskibbie@jrsmarcom.com
#WYDDS
#BeSeen
#BeHeard
#InThisTogether

Crisis
Communications:
Remember; Times
Change
The crisis affects you, it’s not
about you
Assume your message will be
drowned out; choose carefully
Customers aren’t concerned
with your challenges; it’s
about them
Remember what you say will
live forever; Be Mindful

How to Plan For a Crisis in a Crisis
• Is it a priority?
• Does your customer need it?
• How will it be remembered?
• Do you have a plan?
• http://jrsmarcom.com/digital-marketing-strategy/
• How will you measure?

Communication Responsibilities
Who is the face of your organization?
Is there a Marketing/communications Team?
Who can say what?
Have you communicated to your employees about what
they can/can’t say?
Think of the tone of your communications.
Is Legal Involved?

Are You
Prepared To
Respond?
How will you respond?
Are you monitoring your brand?
Do key communicators have
access?
Are customer lists up to date?
Google, Bing, Yahoo, & Home Page

• Be honest and transparent
• Ask for help (be vulnerable)
• Know your audience
• Focus on them
• Choose your path:
• Informative
• Responsive
• Humorous
What to Say?
rsmarcom.com 312-339-9359 jskibbie@jrsmarcom.com

Review
• Proofread for
spelling/contextual errors
• Past Communications on the
topic? Are they tasteful?
• Cancel non-relevant posts
• Avoid the following:
• Taking advantage of the crisis
• Being tone deaf to audience
• Politically charged messages
• Unauthorized employee cmnctn.
• Overcommunication
• Don’t Let Fear Take Over
marcom.com 312-339-9359 jskibbie@jrsmarcom.com

Things Are Looking Up!
Social Opportunity

What’s App has seen a 40% increase: https://techcrunch.com/2020/03/26/report-whatsapp-has-seen-a-40-increase-in-usage-due-to-covid-19-pandemic/
Coronavirus sparks huge jump in social media use, study finds: https://www.campaignlive.com/article/coronavirus-sparks-huge-jump-social-media-use-
study-finds/1677276
The coronavirus pandemic drove life online. It may never return: https://www.nbcnews.com/tech/internet/coronavirus-pandemic-drove-life-online-it-may-
never-return-n1169956
Snap Reports Usage Boost From Covid-19 With Increased Engagement: https://www.thedrum.com/news/2020/04/02/snap-reports-usage-boost-
covid-19-with-increased-ad-engagement
Facebook Focusing on Live Streaming As Usag Spikes During COVID-19 Lockdowns: https://www.searchenginejournal.com/facebook-focusing-
on-live-streaming-as-usage-spikes-during-covid-19-lockdowns/357884/#close
• Lest We Be Accused of Sounding Like a Broken Record
• Our Stance: More Social Is Good
• Why: The more people who know what you’re doing, the better

What Can We Do?
#WYDDS
#BeSeen
#BeHeard
#InThisTogether

Do It Yourselfer’s
Rejoice
Here’s 10 Things You Can Do Now To Take Advantage:
1. Update your website
2. Install Google Analytics
3. Create a Faceook Company Page
4. Claim Your Google My Business Profile
5. Create a Twitter Account
6. Create an Instagram Business Profile
7. Create a LinkedIn Company Page
8. Film a short, live video
9. Start a Youtube Channel for your Business
10. Go Live on Facebook Stories

Do It Yourselfer’s
Rejoice (cont’d)
Here’s More Things You Can Do Now To Take Advantage:
• Research and use a hashtag relevant to your business
• Post an article on your company blog page, include the link in a post
• Run an ad for your business on facebook
• Run an ad for your business on Google Ads
• Start a Hootsuite Account
Download a Bingo Card with all items listed at:
http://jrsmarcom.com/whatever-you-do-dont-stop/

Industry’s
Getting It
Right
Service
Restaurant
Manufacturing

Service:
Printing
HVAC
Auto Repair
VOIP
Signs
• Contactless Service
• Online Order
• Touchless Payment
• Cutting non-necessity service
• Pickup/Delivery

Restaurants
• Carry Out
• Touchless payment options
• Gift card promos
• Liquor delivery (make your own
Marg)
• Meal Kit Delivery (pizza night
DIY)

Manufacturing
• Adding/Subtracting Shifts
• Altered Capabilities
• Repurpose Staff
• Essential Business
• Inventory Review (what can we
make?)
• For more success stories:

Q&A

“We run on dues, sponsorships, and
events. We cannot market events that
we have yet to reschedule.”

“How often to provide content
and what are people looking for
most?”

“Getting the message to the correct
audience since we are a very unique
and specific service provider.”

“…not being able to complete cold calls
and get out to my market and get new
business?”

Q&A
Download your Bingo Card here:

www.jrsmarcom.com/super-social-media
#WYDDS
#BeSeen
#BeHeard
#InThisTogether

Whatever You Do Don't Stop; A Case For Continuing Marketing Through These Crazy Times

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Whatever You Do Don't Stop; A Case For Continuing Marketing Through These Crazy Times