Joe Skibbie of JRS Marketing Communications can help you make sure your business has a strong online presence. Learn about the importance of mobile responsive website design and social media’s growing importance and connection with Search Engine Optimization (SEO).

1. Joseph R. Skibbie
#BeSeen & #BeHeard
www.jrsmarcom.com

2. Joe Skibbie
• Joe Skibbie is a Digital Marketing Strategist for JRS Marketing
Communications.
• He has been helping businesses “#Be Seen” and “#Be Heard”
for close to 20 years.
• Joe’s passion is helping his clients grow.
www.jrsmarcom.com

3. What is SEO
• SEO stands for “search engine optimization.” It is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural” search results on search engines.
• https://searchengineland.com/guide/what-is-seo
• Search engine optimization (SEO) is the practice of increasing the quantity and quality
of traffic to your website through organic search engine results.
• https://moz.com/learn/seo/what-is-seo
• Search engine optimization (SEO) is the process of affecting the online visibilityof
a website or a web page in a web search engine's unpaid results—often referred to as
"natural", "organic", or "earned" results.
• https://en.wikipedia.org/wiki/Search_engine_optimization
• Search engine optimization is a methodology of strategies, techniques and tactics used
to increase the amount of visitors to a website by obtaining a high-ranking placement
in the search results page of a search engine (SERP) — including Google, Bing, Yahoo
and other search engines.
• https://www.webopedia.com/TERM/S/SEO.html
www.jrsmarcom.com

4. www.jrsmarcom.com
How does Google
determine which
pages end up on
SERP?
Over 200 Factors
including:
• Web Structure
• Page Speed
• Social Signals
• User Interaction
Signals
• Engagement
• Topical Trust

5. Search’s Goal
Deliver appropriate
content:
at the right time,
in the right place,
to the right person.
Micro Moments Video
https://www.thinkwithgoogle.com/collections/micr
omoments.html

6. Times Change
• Statistic #1 - https://www.hubspot.com/marketing-statistics
• Statistic #2 - https://www.searchenginepeople.com/blog/40-
unbelievable-seo-statistics-need-know.html
• Statistic #3 - https://junto.digital/blog/seo-stats-2017/
www.jrsmarcom.com

7. How do you find IT?
Where do you go for information when you are searching
for a product or service?
• Search (Google, Bing, Yahoo)
• Social (facebook, pinterest, twitter)
• Referral Source (friend, family, neighbor)
• Print (newspaper, yellow pages, etc…)
• Address Book (Database, Flyers, etc…)
www.jrsmarcom.com

8. SERP (Search Engine Results Page)
www.jrsmarcom.com
• A search engine
results page
(SERP) is the page
displayed by a
search engine in
response to a
query by a
searcher.

9. Paid Search Results
• Google Adwords
• Keyword based (auto insurance)
• Bids based on Impressions and
Clicks
www.jrsmarcom.com

10. Search Queries
(Keywords)
• the words that users
type into the search
box—carry
extraordinary value.
• Targeted traffic to a
website can provide
publicity, revenue, and
exposure like no other
channel of marketing.

11. Where Do I Start?
• Strategy
• Web Platform
• Tactics
• Assignment
• Self
• Vendors
• Employees
www.jrsmarcom.com

12. What Next?
On – Page
• Title tag using keywords
(Adwords)
• SEO friendly URL’s
• H1, H2 Tags
• Images, videos labeled correctly
• Responsive Design
• Outbound/Inbound Links
• Mix short/long form content
Off - Page
• Social Engagement
• Forum Postings
• Search Engine Submission
• Directory Submission
• Reviews
• Speaking engagements
• Cross promotion
www.jrsmarcom.com

13. Good vs. Bad
White Hat
• Build a community around your
product/service
• Leverage local geography
• Engage in social media to build
client advocates
• Correct titling of pages
Black Hat
• Buying links to your site
• Commenting in forums with links
back to your site
• Hacking sites and linking to them
• Poor quality info or content
www.jrsmarcom.com

14. The Science of SEO
• SEO Report – With over 200 indicators, how do you know what’s broken?

15. Things You Can Do
On Page
• Correct titling of pages
• Title Your Images with Page
Keywords
• Use Keywords in H1, H2, etc..
• Add video using keyword titles
Off Page
• Build a community around your
product/service
• Leverage local geography
• Engage in social media to build
client advocates
• Claim Directory and Social Media
Profiles
www.jrsmarcom.com

16. Questions?
Joseph R. Skibbie
www.jrsmarcom.com
312-339-9359
Jskibbie@jrsmarcom.com