Whether you are a small business owner or solopreneur looking to make a little profit, the race is on! Joe Skibbie, principle agent of JRS Mar/Com shares the latest industry trends in eCommerce and newfound techniques to establish yourself in the marketplace. Joe will kick things off with an interactive presentation beginning at 3PM, followed by a robust Q&A segment. You will have the opportunity to go behind the curtain with stories pulled from clients over two decades of running a digital agency. We will walk you through the necessary steps to get started selling online. You can expect to learn: whether eCommerce is right for you, tools to evaluate your online presence, inventory management procedures, how to manage product delivery/shipping costs, plus actionable promotion/expansion tactics. Don’t forget that we are here to help you #BeSeen & #BeHeard!

2. Digital Marketing Strategist, Joe
has been helping businesses “Be
Seen” and “Be Heard” for more
than 20 years.
Industries Served:
Finance
Professional Service
Hospitality
Manufacturing
Not-for-Profit
Publishing
FIND ME: @JRSMARCOM
My Why:

3. Table of Contents
TABLE OF CONTENTS:
• What is Ecommerce
• Why Do We Want to Sell Online
• Types of Ecommerce
• Is Ecommerce Right For ‘Me’?
• Considerations Before Moving Forward
• Now What?

4. What is Ecommerce?
Ecommerce, also known as electronic commerce or internet
commerce, refers to the buying and selling of goods or services
using the internet, and the transfer of money and data to execute
these transactions. Ecommerce is often used to refer to the sale of
physical products online, but it can also describe any kind of
commercial transaction that is facilitated through the internet.
https://www.shopify.com/encyclopedia/what-is-ecommerce
FIND ME: @JRSMARCOM

5. https://www.ecommerceceo.com/start-ecommerce-business/
Why Are We Here?

6. Is Ecommerce Right For You?
What are your goals?
• Increased sales (volume, frequency, new client acquisition)
• Identify high grossing products/services
• Marketing Automation (data capture)

7. Is Ecommerce Right For You?
(cont’d)
What changes are forcing you to go away from your traditional selling methods?
• Covid
• Product differentiation
• Change in target audience
• Convenience demanded by consumer

8. Is Ecommerce Right For You?
(cont’d)
What do your customers want/need that you aren’t providing currently?
• Convenience
• 24 hour shopping
• Anonymity/Personalization
• contactless

9. What do you need to consider
Business Type - Products - Payments - Promotion

10. Types of e-
Commerce:
B2B
B2C
C2C
What is your
Business Type?
FIND ME: @JRSMARCOM

11. B2B:
Janitorial
Office Supply
Software
Vending
69% of B2B sellers say they
expect to stop printing
catalogs within 5 years -
https://www.getsweet.com/blog/posts/6-reasons-why-b2b-wholesale-
ordering-platforms-and-digital-catalogs-replacing-print-
catalogs#:~:text=It's%20high%20time%20to%20create,within%20the%2
0next%205%20years.
- source The B2B model, business to business, is
when a business is selling to other
businesses.

12. The B2C model, business to consumer, involves businesses selling to consumers. If you decide to
open your own online store, you’ll likely be selling to customers instead of businesses. Amazon,
Walmart, and Apple are examples of B2C businesses.
B2C:
Retail
Restaurant
Service
Entertainment
Retail Ecommerce sales projections thru ‘2023
https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

13. C2C
• C2C, is when consumers are selling to other
consumers. Many of the sellers on those
sites aren’t businesses but average
consumers selling products they own
whether second-hand or new
• eBay
• Craigslist
• Facebook groups
• Kijiji

14. Products – What Are You Selling?
You’ll need the following:
photos
product descriptions
keywords
product attributes
• Perishable/Non-perishable
• Inventory/Storage costs
• Shipping
• Legal requirements
•

15. Payments – How
You Get Paid
• Credit Card with online gateway
(Heartland, Authorize.net)
• Paypal
• Venmo/Zelle/Quickpay
• Square/Stripe/Payeezy
FIND ME: @JRSMARCOM

16. Promotion:
Frequency, Reach, and Duration
• Mobile Friendly Websites
• Social Media
• PPC
• Search Engine Optimization
• Electronic Email
• Podcasts
• Videos
• Influencer Marketing
• Etc…
www.jrsmarcom.com
• Print
• Mail
• Flyers/brochures
• Business cards
• Media
• TV
• Radio
• Newspaper
• Event
Traditional: Digital:

17. Tools
Available
Online Shopping Sites:
Amazon, eBay, Etsy, Overstock,
Alibaba, Craigslist, Facebook
Marketplace
Web Hosted Environments:
Shopify, woo-commerce, Zoho/Big
Commerce, Facebook Shops

18. Are You Ready?
Business Type - Products - Payments - Promotion

19. Decide
Promote
Analyze
Amend
What’s Next?

20. A Smooth Sea
Never Made A
Skilled Sailor!
Franklin D. Roosevelt

21. Do It Yourselfer’s
Rejoice
Here’s 10 Things You Can Do Now To Take Advantage:
1. Update your website
2. Install Google Analytics
3. Create a Faceook Company Page
4. Claim Your Google My Business Profile
5. Create a Twitter Account
6. Create an Instagram Business Profile
7. Create a LinkedIn Company Page
8. Film a short, live video
9. Start a Youtube Channel for your Business
10. Go Live on Facebook Stories
www.jrsmarcom.com 312-339-9359 jskibbie@jrsmarcom.com

22. Do It Yourselfer’s
Rejoice (cont’d)
Here’s More Things You Can Do Now To Take Advantage:
• Research and use a hashtag relevant to your business
• Post an article on your company blog page, include the link in a post
• Run an ad for your business on facebook
• Run an ad for your business on Google Ads
• Start a Hootsuite Account
Download a Bingo Card with all items listed at:
http://jrsmarcom.com/whatever-you-do-dont-stop/
www.jrsmarcom.com 312-339-9359 jskibbie@jrsmarcom.com

23. Questions?
Joseph R. Skibbie
www.jrsmarcom.com
312-339-9359
Jskibbie@jrsmarcom.com
FIND ME: @JRSMARCOM