14. @MilwaukeePPC
YouTube reaches over 1
Billion users.
Almost one-third of all
Internet users.
Source: https://www.youtube.com/yt/press/statistics.html
15. @MilwaukeePPC
YouTube reaches more
18-34 and 18-49 year-olds
than any cable network in
the United States.
Source: https://www.youtube.com/yt/press/statistics.html
16. @MilwaukeePPC
More than half of
YouTube views come
from mobile devices.
Source: https://www.youtube.com/yt/press/statistics.html
34. Nothing New – Specific Videos
@MilwaukeePPC
Yes, some of
those videos
are competitors’
videos
35. Nothing New – Specific Channels
@MilwaukeePPC
Yes, some of
those
channels are
competitor
channels
36. Random Thought on Placements
@MilwaukeePPC
How cool would it
be to show your
video and sell
products on a
competitor’s video
or channel?
SUPER COOL!
37. What You Should Try First – Actual Websites
@MilwaukeePPC
My website
placement ad
groups have
seen an over
3,000% better
view rate than
any other video
targeting.
38. Check Display Planner First
@MilwaukeePPC
YouTube
lists all
placements.
Not just
placements
with video
ad space.
YouTube Display Planner
≠
39. Quote from Google on Placements
@MilwaukeePPC
“When you add Display Network placements,
your ad may still run in all eligible locations on
YouTube. And when you add YouTube
placements, your ad may still run in all eligible
locations across the Display Network.”
Source: https://support.google.com/youtube/answer/2454017?hl=en
43. Actual Google Quote
@MilwaukeePPC
“With custom affinity audiences, advertisers can create
audiences that are more tailored to their brands,
compared to our broad, TV-like affinity audiences.”
https://support.google.com/adwords/answer/2497941?hl=en
52. @MilwaukeePPC
• Females
• Ages 35-44
• Have purchased from you
within the past month
• Visited from an iOS device
If You Want to Remarket Videos to…
…You Can Do It