Have you heard about Emergent Collective One? The free community compilation CD release full of music composed and produced by developers? We’ll dig into the nitty-gritty of conceiving, promoting, collecting, preparing, and distributing this community showcase piece. Learn how Adobe tools such as Flash Professional CS5, Photoshop CS5, InDesign CS5, and the HYPE framework play a critical role in producing materials supporting the collection. Discover how every download and playback is tracked through both HTML and Flash using Google Analytics Event Tracking. Become engaged and perhaps conceive of a unique community effort of your own!

1. presented by
Joseph Labrecque
FITC Unconference at Adobe MAX - Los Angeles, CA
August 12th, 2010
‘EMERGENT COLLECTIVE ONE’
ALL THE LITTLE PIECES…

2. Joseph Labrecque
Flash Platform Developer
Multidisciplinary Digital Artist
Adobe Education Leader
• University of Denver
 Senior Multimedia Application Developer
 Center for Teaching and Learning
• FracturedVision Media, LLC
• An Early Morning Letter, Displaced
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3. Topics Covered
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• Emergent Collective One
• Initial Idea
• Call for Contributors
• Gathering the assets
• Cover Art
• Assembling the Art Book
• CD-Audio Production
• Download Packages
• The Gateway

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• Compilation album featuring developers from across the community
• Covers contributions from those working in Flash, Flex, ActionScript,AIR,
ColdFusion, Linux, Lisp, PureMVC, PHP, and Unity 3D
• A serious collection – not some techie joke.
• A way to promote contributors in both their development and audio
• Free!
Emergent Collective One

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• Twitter! (big time)
• All these people talking about music projects they are involved in…
• Visiting weblogs – seeing the author being involved in some sort of audio.
• Has anyone ever done this?
Initial Idea

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• 2 months
• Agreement
• ftp
• Text
• Audio
• Art
http://inflagrantedelicto.m
emoryspiral.com/2010/04/
community-project-music-
compilation-cd/
Call for Contributors

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• Got submissions right away
• CodeBass was born!
http://codebass.net/
• Extra boost to the submissions
through CodeBass tweets and
articles.
• Almost too many tracks!
Gathering the assets

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• Didn’t want to do it myself – keep it separate from my work
• Someone from an additional community to contribute
• Need a female to contribute!!!
• Tagged my wife
• Lots of pieces together
• Form a whole
Cover Art

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• InDesign CS5
• Assets and text from
contributors
• Photography
• Generate thread designs
using HYPE framework
Assembling the Art Book

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• Didn’t want to color the various
tracks to much… but…
• Levels and slight EQ
• Small bit of compression and some
dithering to gel it all
• Needed to all sound like it
belonged together
CD-Audio Production

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• First generated the CD-Audio disc
• BIN/CUE files retaining full CD-TEXT
data
• High quality MP3 files with full ID3 data
• Downloadable PDF booklet
• Flash based web booklet
Download Packages

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• Flash based web booklet embed
• Download links for each item
• iWebTunes/MP3PlayList playback of
low-quality MP3 files
http://github.com/OpenAS3/MP3PlayList
• Links to each contributor
• Integrated Google Analytics in
HTML for download event tracking
and in iWebTunes for Flash
playback tracking.
The Gateway

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• Articles in CodeBass
• Personal blog
• Contributors
• Lots of Tweets
• Ad slides within presentations
• Ads within screencasts
• PHP community (BIG push)
http://fracturedvisionmedia.com/FVM005/
Digital Distribution and Promotion

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Some Stats…
August – October
FVM005_MP3.zip
1866 downloads
FVM005_CDR.zip
361 downloads

15. Emergent Collective One – Free Download
Download the complete community compilation:
http://bit.ly/FVM005
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17. Emergent CollectiveTwo - 2011
Follow @JosephLabrecque onTwitter for announcements!
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18. Closing…
Blog: http://inflagrantedelicto.memoryspiral.com/
Twitter: @JosephLabrecque
Email: Joseph.Labrecque@du.edu
Thank you…
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