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Providing Incentives
Overview 
Benefits should be mutual!
Introduction
The Opportunity 
If the opportunity is fulfilled, 
it will be a stress-free process!
The Current Situation
Key Success Factors 
• 1. Optimal use of advertisements. 
• 2. Barnes and Noble’s ability to communicate. 
• 3. Student’s ...
Analysis of Alternatives
Strategic Option 
Tangible benefits is key!
Benefits 
+ Student Loyalty and Satisfaction
Benefits 
+ Increases Profits
Benefits 
+ More dedicated customers
Risks 
- Influx of one-time, seasonal customers.
Risks 
- Possible Deficits
Recommendations 
+ Advertisements
Recommendations 
+ Communicate!
Recommendations 
+ Make it all flow
Recommendations 
+ Incentives and/or Loyalty Programs
References 
• Rozen, S. (2011, September 1). Effective Advertising Techniques we Can 
Learn from informercials. Retrieved ...
Link
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Providing incentives

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Providing incentives

  1. 1. Providing Incentives
  2. 2. Overview Benefits should be mutual!
  3. 3. Introduction
  4. 4. The Opportunity If the opportunity is fulfilled, it will be a stress-free process!
  5. 5. The Current Situation
  6. 6. Key Success Factors • 1. Optimal use of advertisements. • 2. Barnes and Noble’s ability to communicate. • 3. Student’s ability to initiate.
  7. 7. Analysis of Alternatives
  8. 8. Strategic Option Tangible benefits is key!
  9. 9. Benefits + Student Loyalty and Satisfaction
  10. 10. Benefits + Increases Profits
  11. 11. Benefits + More dedicated customers
  12. 12. Risks - Influx of one-time, seasonal customers.
  13. 13. Risks - Possible Deficits
  14. 14. Recommendations + Advertisements
  15. 15. Recommendations + Communicate!
  16. 16. Recommendations + Make it all flow
  17. 17. Recommendations + Incentives and/or Loyalty Programs
  18. 18. References • Rozen, S. (2011, September 1). Effective Advertising Techniques we Can Learn from informercials. Retrieved November 29, 2014, from http://forty.co/effective-advertising-techniques-we-can-learn-from-infomercials • Peiguss, K. (2012, April 3). 7 Customer Loyalty Programs That Actually Add Value. Retrieved November 29, 2014, from http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer- Loyalty-Programs-That-Actually-Add-Value.aspx • PR Loyalty Solutions. (2012, June 21). Reasons for Loyalty Programs - What They Can Do. Retrieved November 29, 2014, from http://prloyaltymarketing.com/customer-loyalty/reasons-for-loyalty-programs- what-they-can-do/ • Kerschbaum, J. (2013, November 26). How to Convert One-Time Customers Into Repeat or Lifetime Customers. Retrieved November 29, 2014, from http://searchenginewatch.com/sew/how-to/2309171/how-to-convert- one-time-customers-into-repeat-or-lifetime-customers
  19. 19. Link

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