Presentation of a case study during the seminar on sport and regional development. 13 February 2020. The seminar is a continuation of high-level policy events in the framework of the SportHub: Alliance for Regional development in Europe (SHARE) initiative. It follows two workshops during the European Week of Regions and Cities (2017 and 2019), a European Committee of Regions and UEFA conference (2018) as well as a European Parliament conference organised by the Sport and Urban Intergroups (2019).