LPB Group, in exclusive partnership with Dick Clark Productions, hosts the official backstage artist lounge at the 2014 Billboard Music Awards. Gift lounge, red carpet take-overs, digital integrations, naming rights and after party opportunities are available for the event hosted live at the MGM, Las Vegas May 16-18.

1. ABOUT
MUSIC
HOLLYWOOD
HOW
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MAY 16-18,
2014
MGM Grand
Las Vegas
9.5
MILLION VIEWERS
HH
5.8
3.7
33%
increase in
viewership
4.5
MILLION
A 18-49
Unique Twitter Conversations
media impressions
37,537,062,753
estimated ad vale
$355,750,509
source

2. ABOUT
MUSIC
Inventory
Red Carpet
Backstage Access/
Gifting
Official Parties
Hospitality
HOLLYWOOD
HOW

3. Presenting Sponsor
• Company name co-branded with all materials associated with lounge
• Logo inclusion on step & repeat at entrance of lounge
• Product exclusivity within brand category
• Digital coverage- gift lounge segment will run in the digital red carpet pre show
• Brand will be highlighted in segment
• VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers, nominees and
management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 20x10 area within lounge
• Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to events surrounding the award show weekend and rehearsal passes
• Ten guest passes to attend lounge
Total Investment: Available upon request
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4. Platinum Sponsorship…
• Product exclusivity
• Digital coverage- gift lounge segment will run in the digital red carpet pre show
• Brand will be highlighted in segment
• VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers, nominees and
management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 10x10 area within lounge
• Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to events surrounding the award show weekend and rehearsal
Total Investment: $30,000
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5. Gold Sponsorship…
• Digital coverage- gift lounge segment will run in the digital red carpet pre show
• Brand will be highlighted in segment
• VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers,
nominees and management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 8x8 area within lounge
• Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to all events surrounding the award show weekend
Total Investment: $25,000
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6. Silver Sponsorship…
• Digital coverage- gift lounge segment will run in the digital red carpet pre show
• Brand will be included in segment
• VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers,
nominees and management of those attending/participating in the award show
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 8x8 area within lounge
• Will include 6 or 8 foot display table, with black linen and chairs
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
• Two tickets to all events surrounding the award show weekend
Total Investment: $15,000
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7. Digital Overview…
What are the benefits of digital media coverage?
• As an added bonus, all the events from the gift lounge to the parties are integrated into the digital
coverage to organically integrate sponsor activations into the red carpet live stream. The hosts for
these features are chosen based on their already established social media followings.
• With multi-stage/multi-camera capabilities, the live stream will feature hosts conducting interviews
with celebrity attendees as well as celebrity stylist commentary to highlight red carpet fashions.
Some past hosts include: Lance Bass, Audrina Patridge, Karmen, Striker, Zendaya, Adriana Costas,
RHONJ, Jenna Ushkowitz,, Jordin Sparks, Jake Owen, Colbie Caillat, among others.
• dcp creates a second layer to the programming by making content available to media outlets.
Additionally, the third layer provides content to the participating talent to incorporate into their
Facebook fan pages and websites.
http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw
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8. Silver “non-digital” Sponsorship…
• Sponsor logo on official invite that will be received by all presenters, performers, nominees
and management of those attending/participating in the award show
• Sponsor’s name in press release
• Direct access to press and talent attending the lounge
• 6-foot product display table to include black linen and chairs
• Two on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
Total Investment: $10,000
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9. Bronze Sponsorship…
•
Sponsor logo on official invite that will be received by all presenters, performers, nominees
and management of those attending/participating in the award show
•
Sponsor’s name on press release
•
Product will be displayed within lounge (dedicated shelving unit or 6 foot table)
 NO ON SITE BRAND REP
 Dedicated member from the lpb group will be responsible for gifting of items and
obtaining photographs for the sponsor
•
Inclusion in all promotional official gift bag giveaways in print or online
Total Investment: $5,000
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10. Gift bag Sponsorship…
• Sponsor logo on official invite that will be received by all presenters, performers,
nominees and management of those attending/participating in the award show
• Sponsor’s name on press release
• Product inclusion in all gift bags
• Product will be displayed within main display located in lounge
• NO ON SITE REP
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online
Total Investment: $2,500
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11. As a sponsor you will need to provide …
In addition to the sponsorship fee, décor and signage for your area , we request that each
sponsor provide a range of products at the lounge to effectively showcase your line. We
suggest a “tiered giving” plan.
This should include:
75 VIP pieces for targeted artist, VIP executives, and other celebrities attending the lounge.
(Please note these numbers are negotiable for fine jewelry, electronics and other luxury items).
These items should be “key” pieces that you would like to have photographed and serve as an
illustration of your company.
25 promotional pieces for media members, talent entourages and band members. These
items can range from less expensive items from collection, branded items such as tee shirts,
tote bags, or limited edition pieces created for the lounge.
15 VIP Pieces for our editor “teaser” gift bags. These gift bags will be distributed to various
outlets to help plan media coverage and for press giveaways on-line or in print, “win this”,
“lucky reader giveaway” etc. These items will need to be sent to the lpb office prior to show
date.
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12. star power backstage…
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13. media…
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14. Lorena Bendinskas | lpb group
323.385.2992 / lorena@lpbgroup.com / www.lpbgroup.com