HICC

1. “Belong anywhere”
Airbnb 2020

2. I. Executive Summary
II. Economic Overview
III. Company Overview
IV. SWOT Analysis
V. 5 Year Strategic Plan
VI. Revenue and Cost Projections
VII. Conclusion
VIII. Q & A
Agenda

3. I. Executive Summary

4. • Enhance Customer Service
• Build on Current Business Model
• Expand Revenue Growth in U.S & Emerging Countries
• Exponentially Growing Company
• Largest Peer-to-Peer Exchange Service
• Sharing Economy
• Looking to Expand into Business Travel Market
Current Situation
Conclusions
Executive Summary

5. II. Economic Overview

6. • 2014 – Global Business Travel Spending Hit $1.19 trillion
•Business Travel Industry Expanding YOY
•Growth Driven by Emerging Markets
• Rising Hotel Rates
Economic Overview
Summary

7. III. Company Overview- Airbnb

8. • Background: Founded in 2008;
headquartered in San Francisco
• What They Do: Online private
accommodation rental market that has
over 800,000 listings in 33,000 cities and
192 countries
• Global Presence: Twelve satellite
offices in different countries
• Brian Chesky – CEO
• Joe Gebbia - CPO
• Nathan Blecharczyk - CTO
Company Overview- Airbnb
Founders Summary

9. IV. SWOT Analysis

10. ● Changing the Hospitality Industry
● Impact Magnifies as Price Tiers Decrease
● Pricing and Housing Options
● Business Travel Options Have Guaranteed
Amenities (i.e. WiFi)
● Increases in Global Business Travel
Spending
● Integration with Instant Booking
Confirmation
● Larger markets = Ample Room for Growth
● Acquisitions & Partnerships
● Property Damages
● State and Local Laws
● Taxes
● Poor Customer Service
● Top Chain Hotels
● Maintaining Technology and Host
Networking
Strengths Weaknesses
Threats
SWOT Analysis
Opportunities

11. V. 5 Year Strategic Plan

12. Growth Strategies:

13. Strategy 1: Customer Service
• Feedback Program between Host and Guest
• Outsource Customer Phone Service
• Referral Program
• Potential Partnerships
• Transportation Service
• Travel Agent

14. Strategy 2: Airbnb Business

15. Rebrand Homepage Website with Headline “Airbnb Business”
• Web Design Specifically Tailored to Business Owner Needs
• Option that Provides a List of Places Available to Stay on Specific Day
• Top Rated Hosts in Particular Region
Airbnb Business Suggestions:
Strategy 2: Airbnb Business

16. Strategy 3: Expansion in U.S
Luxury - Top 15%
Upscale - Next 15%
Mid-Price - Middle 30%
Economy - Next 20%
Budget - Lowest 20%
Average Daily Revenue
(Major US Cities)

17. Strategy 4: Emerging Markets
Top 15 Business Travel Markets

18. Marketing Strategy

19. • State and Local Laws
• Liability
• Local Government and Debt in China
• Increase in Video Conference Meetings
Potential Risks

20. VI. Revenue & Cost Projections

21. Revenue and Cost Projections

22. VII. Conclusion

23. Timeline

24. VIII. Q & A