Just a basic look into my personal brand

1. Personal
Brand
Exploration
JORDAN BENSON, PROJECT AND PORTFOLIO 1
OCT/31/2021

2. What makes me me
 Best way to describe me is a old soul. I’m old
school with old school core goals and dreams. I
want the typical white house with picket fence. I
have an eye for change. For example, the
company I own takes old whiskey barrels and
turns them into furniture. I think of myself as a
more hands on type of person and always must
be in the middle of it all.

3. Profession
 Advertising sales, Will base me being a
GUY/Girl next door to help relate to the
customers and make more sales.
 Marketing Manager, Will use my Magician
Archetype to help the team get to a
understanding of what the goals are and what
is needed to reach them.
 Farmers, Ranchers, and other Agriculture
Mangers. I can use both of my Top Two
Agriculture types by connecting with the
various farmers and companies that grow
crops and work with them to see what needs
to be done to achieve the most profit.

4. Target Audience.
 Olympia Development, for me to reach them I would do the good old
fashion phone call or send them an email regarding my interest in the
company.
 Chelsea Luttrell Is The recruiting officer for Michigan Financial Companies,
so I would contact her through the Job post and send my resume in
showing my qualifications for the job.
 Med Trainer, I would send in my resume to show my qualifications and call
the following day to show my intrest.

5. Goals
 After I Graduate, I wish to use what I have learned from the Course and
apply it to Growing the company that I own.
 Mid term Goals would be to have a Flourishing company and to use my
marketing skills and start in another company.
 Long term goals are a little harder to think of. I think though the main one
would be to start my own marketing company and help lesser-known
artists and actors achieve their goals.

6. Skill Analysis
 My two Hard skills would be My Hard skills would
be novice in Computer code, and adept in Social
media algorithms, My two soft skills would be
adept in my Creativity and adept in my Work
Ethic.
 In marketing I believe two of the most important
soft skills are Data Analysis and analytics which I
am adept in and Writing which I am a Novice in.
The two More Technical would-be Presentation
skills which I am a novice and Marketing skills
which I am more adept.

7. My Promise
MY PROMISE TO YOU IS THE HARD WORK
AND THE DEDICATION I WILL BRING TO EVERY
PROJECT.

8. My credentials
 Most of my experience if not all comes from the field. I have worked with
numerous people in the movie industry to perfect my craft. I've worked
with different people such as directors and actors. I ran the social media of
a DJ until he stopped making his music. I was offered an internship with a
part supplier for one of the big three to learn more of the ropes. I helped a
dog rescue update their webpage to make it easier for customers to
navigate it. So, I have worked in many team projects as well as taking on
something by myself.

9. Competition

10. Competition

11. Brand Position
 The reason that someone would be more comfortable with me is just the
fact of my experience, my ability to handle situations and turn them
around to a positive and alleviate people's stress. I’m a very down to earth
person and have no problem connecting to people a finding something
hat we have in common. My brand is simple and its to get out in the world
and make as many connections as possible so in the end I will be able to
help any one with anything.

12.  I Will go to the motor city Legacy horror
convention and film festival on March 18 2022.
 Palm Springs international film festival The Week
of January 6th
 Sundance Film Festival January 20
 For all three of these Festivals the way I would use
the main social media site such as face book and
Instagram. I would use these festivals in order to
meet new actors and work with them to help
promote my brand and to help them receive more
movie rolls.

13. Professional
Development
 I went to Fraser High school and took an interest in the
marketing classes they offered which helped me on the
path I am currently on. Throughout this class and others, I
hope they will help me better understand marketing and to
further my own company and others that I will help. The
main skills that I need to work on are just the computer
skills the ins and outs of the Social media algorithms and
What the best target audience would be. The best mentor
for me would simply just be in the field and can help me
with a more hands on approach. I believe by the end of my
entire time with Full Sail University I should have my
weaknesses figured out.

14. Elevator pitch
 ‘’A lot of newer Artists and Musicians don’t know where to put their
products, I will be the bridge for them to be able to send their songs or
artwork to more places and to expand their online presence. After awhile
they will be able to handle it on their own and at that point my job will be
done, the last DJ I helped Headlined at Coachella!’’

15. References
 Olsen, Mark. “Photo by Mark Olsen on Unsplash.” Beautiful Free Images &
Pictures, 17 July 2020, https://unsplash.com/photos/0zj73fsijls.
 “Build Your Future with o*Net Online.” O*NET OnLine,
https://www.onetonline.org/.
 Heath, C. (2016, January 27). Photo by Cayton Heath on unsplash. Beautiful
Free Images & Pictures. Retrieved November 1, 2021, from
https://unsplash.com/photos/-hWM8SVsBwA.
 Job search - millions of jobs hiring near you. ZipRecruiter. (n.d.). Retrieved
November 1, 2021, from https://www.ziprecruiter.com/.
 Caspari, J. (2017, December 17). Photo by Jonny Caspari on unsplash.
Beautiful Free Images & Pictures. Retrieved November 1, 2021, from
https://unsplash.com/photos/d2HWQg82RUo.

16. References
 Keefe, I. (2017, May 9). Photo by Ian Keefe on unsplash. Beautiful Free
Images & Pictures. Retrieved November 1, 2021, from
https://unsplash.com/photos/loivQnpVtgI.
 Young, C. (2016, September 11). Photo by Clark Young on unsplash.
Beautiful Free Images & Pictures. Retrieved November 1, 2021, from
https://unsplash.com/photos/jfbMODLPrQ0.